Category Archives: Volusion Google Shopping

6 Step Guide For Amazon Sellers To Handle Poor Reviews

Daniel Posted On - April 17, 2017

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Selling in Amazon is not always a bed of roses. There are times when the bomb drops in the form of ugly reviews that can bring even the best of sellers with the strongest of nerves to tears. Besides the foul interplay of words, poor receiving reviews in Amazon can spell a number of disasters starting all the way from warnings and loss of ranking to outright ousting from the platform. The only silver lining lies with the fact that it is possible to handle poor reviews in Amazon with tact and positive outcome.

Here are 6 steps in which Amazon sellers can do the needful without much difficulty…

Don’t lose your sleep or go into depression –

Being calm is the first thing to do after receiving stinging criticism from the concerned buyer. You should be aware about the fact that poor reviews can be handled and plan your next step instantly.

Don’t slap a rude or intimidating reply in your defense –

While it is basic human nature to defend, you don’t have to do it in the lines of intense drama. Bad mouthing or intimidating the customers while replying to their comments is usually not entertained by Amazon.

Don’t bribe the customer to take the review back –

Even if you are tempted to bribe customers in terms of dramatic rebates discounts or free products in lieu of taking their review back, be assured that the action will be counter productive.

Communicate with the customer immediately in a polite and professional tone –

This is perhaps the most responsible action that all sellers must take after receiving poor reviews. Asking the customer about what exactly went wrong preceded by an apology for whatever has caused them inconvenience has always worked in favor of the sellers.

If you can correct the damages, do it instantly with an apology –

If there has been an unintended slip in your part, apologize and make amends instantly. This can be with respect to offering complete reimbursement for the product or replacing the same along with partial reimbursements etc.

If however, the issue is no fault of your own, you can request Amazon to remove it –

There is a complete process for review removal which sellers can initiate and succeed in as well.

At present, there are many ecommerce solution developers that offer high quality integration solutions like Volusion Google Shopping / eBay / Amazon etc. that offer quality review management systems as well. Approaching these professionals can ease the matter of poor reviews by miles.

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Got A Small Business In Amazon? Here Are 5 Steps To Improve Visibility Instantly

Pramod Posted On - March 30, 2017

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Small businesses in top performing marketplaces like Amazon, often suffer the fear of invisibility in the face of competition posed by larger and more successful endeavors. In fact, there have been infinite occasions when smaller entities have had to make an uncelebrated exit for the reason that they could not gather enough traffic or generate enough sales in their favor even though they had worthy products featuring in their Amazon listing. The scene however, does not have to be this gloomy for the smaller fishes in the larger pond.

Here are 5 steps that have been recognized universally as infinitely potent when it comes to gaining maximum visibility irrespective of the size of the venture…

Make your debut with market fit products –

If you are a smaller venture, you will benefit by engaging in some thorough research in the direction of locating market fit products; an approach that will play a direct role in keeping you ahead in search ranking.

Optimize feed to perfection –

Optimization is one of those processes that hold equal relevance for larger and small businesses alike. If you initiate proper optimization for even the smallest of listing, you will have an equal opportunity to feature in the first page of search listing of not the Amazon buy box. The process of optimization is not as expensive or convoluted as many small sellers may believe. In fact, there are many e commerce solution developers that offer very affordable solutions that yield truly effective results.

Work on review generation from first day on –

It does not matter how large or small you are. Working on review generation from the first day on even for the tiniest of product lists, is expected to work wonders in terms of gaining maximum visibility in Amazon. Using tools and software solutions is recommended in this respect.

Improve the value of your offers –

Improving value of your offers in terms of free shipping, extended return period etc can help you stay in the good books of Amazon, thereby assuring better visibility for long.

Don’t forget to introduce presence in top comparison shopping platforms –

Last but not the least, it always pays to establish presence and integrate with top comparison shopping platforms like Google Shopping to attract improved traffic in your favor. Say for example if you are a small Volusion powered seller, you will benefit tremendously by establishing Volusion Google Shopping / Amazon integrated performance. If you manage your CPC strategy perfectly, you will not have to spend over your budget at all.

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