Amazon does not glorify store owners… it is as simple as that. In this mega platform, while all sellers can be assured to win enhanced traffic and conversion possibilities, they can never expect to push their store names in this marketplace. Amazon wants its buyers to get the feeling that they are buying from ‘Amazon’ and not individual sellers who have established presence in the platform. This is also one of the reasons why, accessing buyer information is usually a challenge for Amazon sellers leave alone the matter of creating and maintaining relationship with them. So, the dream of improving Amazon store visibility usually stays a dream for thousands of sellers the world over.
This though, does not mean that store owners in Amazon don’t get any exposure at all. There are a few out of the box thinkers who have managed to navigate through the odds and made a significant impact among buyers. These entities have not included supernatural support systems in their businesses but adhered to certain very basic principles that are usually overlooked or taken for granted. It all starts with improving the listing quality without falling into the traps of tricks and hacks. From relatable titles to impactful images, everything counts in bringing your products to the first page of search results. When more and more of your products begin to appear in the first page of the search results, buyers will take note of the sellers also.
There is no second to aiming for the Buy box. Your race to the Buy Box in itself can improve your product visibility many times over. Offering competitively low prices including shipping charges, offering exceptional customer service and gaining a treasure trove of positive reviews is sure to bring your store to greater visibility. Using a range of effective marketing tools, carrying out successful mobile integrations etc are very important as far as enhancing product and store discoverability is concerned. Magento or Volusion Amazon store owners can also make an impactful difference by placing faith in social media. However, the strategies applied in the process should be well structured so that it does not clash with the terms and conditions of legitimacy stated by Amazon.
Improvement in Amazon discoverability should not be left to the scope of trials and errors. While this may be natural and often inevitable, it is best to start with the tried and tested means with ample assistance from proper support solutions.