Walmart and Amazon are two competing marketplaces each of which holds a treasure trove of possibilities for sellers performing within their domain. In fact, the scope of these platforms is so high that sellers often feel tempted to perform in both in order to experience certain inherent life changing benefits that range from exposure before two unique channels of buyers to maximizing sale and profits many times over. However, ambitious sellers must always remember that Walmart.com and Amazon differ significantly in their nature which can cast a cloud over selling efforts.
Here are 4 Walmart marketplace Vs Amazon facts that sellers need to consider thoroughly before pushing their endeavors towards integrated selling in these marketplaces…
Amazon welcomes all but Walmart.com does not –
Becoming an Amazon seller is easier than becoming a Walmart marketplace seller. This is for the simple reason that Walmart.com has set an extremely high standard of qualification for 3P Sellers that wish to perform in this marketplace. This standard may be impossible to achieve by new sellers and small sellers irrespective of whether they already perform in Amazon or not.
FBA applies in Amazon; but what about WalMart?
Courtesy of FBA, order fulfillment is very easy for Amazon store owners. However, the trouble comes for those selling on WalMart. There’s no such fulfillment program for them. While FBA does cover eBay, there’s no such thing for WalMart stores. While you sure can handle the backend manually, it would cost you time and energy. Acting smart is what the successful vendors do. They root for third-party ecommerce solution. Sure it includes fee. But with higher efficiency and quickness in order fulfillment, they manage to sell more and cut larger profit margin, which eventually covers their investment in ecommerce solution.
Walmart attracts mostly pennywise buyers; Amazon opens arms to the affluent lot –
While this does open your endeavor before practically all types of buyers, you may face hurdles as far as the applicability of your products in the marketplaces are concerned. While Amazon attracts buyers of practically all types of products, Walmart.com pulls in traffic that are in the lookout of high quality items of everyday needs. Therefore, if you are into selling high end luxury products, Walmart may not fetch the level of visibility or sale you may be expecting.
End to end operational integration is applicable to both equally –
Walmart and Amazon integration is way easier than integrating jet.com API, but requires individual strategies and tools for the purpose. End to end integration is the only way the differences between Walmart and Amazon can be harmonized for smoother and error free performance. Left to manual efforts, the differences could tear the endeavor apart with warnings issues from both marketplaces.