Walmart online marketplace is nowhere close to Amazon in terms of annual traffic, unique visitors, revenues or even ranking for that matter. However, on opening its doors to 3P sellers, this platform has jumped to the number 1 place in the priority lists of ecommerce entities, whether freshers or those that wish to expand their multichannel efforts. Amazon sellers in particular that have already gained a place in Walmart.com have been very impressed with a number of Walmart V/s Amazon key factors, some of which can be listed as follows…
Lower competition in Walmart makes things easy – Walmart has been inviting 3P sellers only recently and the process of induction into the marketplace is also very stringent. This quality over quantity drive in the part of this marketplace has been phenomenal in ensuring that only the best gain entry while seller population remains in strict control. With lesser number of sellers, competition is very low in Walmart.com as compared with Amazon making visibility an approachable affair for all.
Buy box metrics is actually understandable – Secondly, unlike Amazon, the buy box metrics in Walmart is comprehensive and within reach at the same time. Things are often as simple as maintaining the list price plus shipping at the lowest and visibility will be served on a plate. Besides this, added improvements in operations like listing, inventory management order completion etc adds to the dazzle in favor of the sellers. Using high quality tool and softwares solutions that are equivalent to or better than eBay Amazon listing softwares / inventory management systems etc are also taken into keen consideration.
API integration is bliss – Besides the mentioned, API integration in Walmart.com has been named as practical bliss by those that have faced difficult days not just in Amazon but in other marketplaces like Jet.com etc. The marketplace has also partnered with some of the best ecommerce solution developers that have readymade solutions that are often tailor made to cater to the requirements of those that approach. As has been expressed by 3P sellers that are already in the platform, integration for outstanding performance from day 1 could not have been any easier.
Some of the toughest challenges like maintaining price harmony between Amazon and Walmart, keeping up with the order fulfillment quality standards, making profits even after lowest price listing etc also get very easy with proper integration and usage of quality tools and software solutions that are available easily with these official ecommerce solution developers.