Category Archives: Wayfair

Online Custom Upholstery Program From Wayfair Reaps Significant Hits

Daniel Posted On - April 29, 2015

wayfair ecommerce
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The urge to introduce touches of uniqueness in homes will no longer be an expensive and thus, distant dream. All thanks to the thoroughly innovative thinking of Wayfair, one of the upcoming leaders in the world of upholstery and furniture, that all things custom can become a realizable wish of buyers. While it is true that the forces of competition have been felt extensively in the world of online furniture shops, the primary aim of introducing the online custom upholstery program has essentially been to extend possibility of quality furniture improvements to all homes. Wayfair could not ignore the fact that buyers today love personalizing and this is where the aspects of this program is expected to show results and that too within a very short time.

The program basically includes 8 product categories that include sofas, beds, chairs, love seats etc. Each piece of furniture is available in 12 to 20 fabrics depending upon its type. This in itself exposes target buyers to a plethora of options which are never too bleak to be overlooked. Besides this, Wayfair has also expressed their intentions of introducing new fabrics to their catalog twice a year. In very simple words, Wayfair is on its way to some serious expansion but is at the same time, staying within a safe and tested comfort zone. This could actually be one of the many reasons that could eventually propel its success.

Introducing options though, is not where the efforts of Wayfair ends. Considerable focus upon the undeniable eCommerce marketing plans and strategies also falls within the top priorities of this company. From ensuring availability of the best custom upholstery, the company has also ensured making the options available at the most suitable prices. Topping it up with hassle free and seedy delivery, there is not much that can expect to slow down the prospects of Wayfair in the forthcoming future.

The CEO and co founder of the company, Niraj Shah is very hopeful about succeeding in his effort to reach out to every enthusiast who may have wanted custom furniture in the past, but were restrained by numerous factors be it availability or cost.

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E-retailer Wayfair Announced For A 350 Million IPO

Steve Burns Posted On - September 24, 2014

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Wayfair LLC the giant online retailer on home furnishing has recently announced to go public with a pre-set target of raising $350 million. However a possibility of IPO was speculated much earlier from its rapid and steady growth all through out its start up days.

According to 2014 Internet Retailer Top 500 guide Wayfair is presently ranked as No. 45 which was first launched as CSN stores LLC in the year 2002. Gradually it started operating 240 specialized e-commerce sites and in 2011 Wayfair redirected the entire traffic to all these sites to one single that was represented as wayfair.com.

 As the company has taken this decision to go public, while filing with the U.S. Securities and Exchange Commission, it has changed its name as Wayfair LCC and submitted a detail record of its total revenue for the consecutive years 2012 and 2013 including the first half of 2014. This discloses $915.8 million in 2013 and indicates a 52.4% increase from 2012. Similarly, the recorded amount of $574.1 million in the first half of 2014 is up 49.8% when compared to revenue earned in the same period in the previous year.

Although it is a fact that the company has incurred a loss of $15.5 million in 2013 and $51.4 million in the first half of 2014, it has highlighted the detail figure of generating total revenue of $673.4 million in 2013 and $469.5 million within first six months of 2014 from direct sales of Wayfair’s own products. Apart from this, Way fair earned $242.4 million in 2013 and $104.6 million in the first half of 2014 from third party sales.

Wayfair also mentioned about majority of its customer line to be women in the age group between 35 to 65 years with family income ranging from $60,000 to $175,000 per year.  It has also included an eye-catching figure of 11.8 million shipment orders since its day of launch.

Furthermore, in its filing, they expressed their dissatisfaction about bricks-and-mortar and other competing online retailers who they feel are not being able to meet the mass market customer base in the way it is desired.

The Management and obviously Niraj Shah their CEO, always spoke about their special feature of listening to their valued customers in their progress so far and still maintained their faith on that same way of dealing with the customers while planning towards future proceedings towards achieving its goal.

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Wayfair’s business success of nearly $1 Billion worth of Sofas, Patio Chairs and other products: A closer look!

Daniel Posted On - August 28, 2014

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Wayfair, one of the most popular E-Commerce sites dealing with home furnishings has a remarkable record of selling sofas, patio chairs and cat playgrounds costing nearly $1billion. It also has 1,600 employees, which has made it incredibly big in physical growth.

An unbelievable record shows in a single year they have sold a huge number of products apart from 10 million tables, sofas, patio chairs, cat playgrounds etc. When compared with other e-commerce sites, Wayfair netted an estimated $18 million on $915 million in 2013, up 55% from the year before. It has a wide network of selling goods to customers at various levels across the U.S., Canada, Germany and the U.K.

Would you believe your eyes if you come across a record that says every month more than 11 million people–mostly women within the age group of 35 to 65 years visit Wayfair.com to check out its incredible stock of all sorts of house wares items? No doubt this is hundred times larger than any other online directory. Not only that, Wayfair offers free shipping for every order over $49.

The driving force behind the enterprise resulting into this great success lies in fulfilling orders–with a 98% success rate that constantly target towards further up gradation. Wayfair manages 7,000 vendors and a difficult to perceive huge supply chain at various levels, to achieve a perfection point so that all the customers have a virtually frictionless shopping experience.

Wayfair is not only a competent retailer but it is also an excellent data miner. It continuously caters to gathering and processing information about its customers to effectively interact with them, which helps them to understand their wishful thinking and requirements. It also provides important facts regarding customer’s likes and dislikes and many other details which are utilized in personalizing their home pages and turn search into a form of entertainment. Niraj Shah the co-founder of Wayfair thinks the unique selling point of this company can possibly be the factor that they offer the perfect product.

They also have a unique system that works with higher efficiency level than you can expect. The process is, the suppliers initially upload data on current stock to Wayfair servers. The algorithm sifts through the data, looking for red flags that indicates any laps in service like delays in a vendor’s inventory update and storing information on what’s in stock and where it is.

Since in this way all the information is upgraded with 100% accuracy, whenever a customer browses a page, the algorithm checks to see whether an item is still available and how long shipping might take.

And if you place an order, immediately it gets informed the supplier. The system then takes the charge of deciding about the shipment of the item and other related issues. You can easily check the status of your order through the customer’s Track My Order page, once the process is on.

Although Wayfair has reached such an enviable state of success still it is relentlessly trying to learn more about its shoppers and potential customers. The software track every visitor who ever browse through their site. Shah said they want to know more about their existing and potential customers and that is why they often encourage you to sign up for an account, sometimes offering a 10% discount code in exchange for your name and e-mail.

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E-retail’s future is about branding – CSN Stores became Wayfair

Shrikar Khare Posted On - April 9, 2014

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If you are running a business quite successfully and reaping the desired fruits usually you will not be bothered to make a new move which demands changes. This was common for all e-Retailers even till few years back. But as the market grew more complex with tougher competitions, the retailers also started concentrating on evolving innovative measures to establish their brands to sustain in the challenging market scenario. A similar situation motivated Wayfair, then doing business as CSN Stores LLC, to begin on a major branding and design effort to consolidate its many sites under the Wayfair.com banner.

The background

The modern trend of consumerism has a special feature. Consumers are more inclined towards the brands that the products. Wayfair could also assess that shoppers were increasingly searching by retailer name, rather than by product. This created the background for the change in strategy.

During the keynote address at the IRCE Focus: Web Design + Mobile Commerce event in Orlando, FL., Mike O’Hara, vice president of engineering at Wayfair.com said that  change is a lot more easier task to make when the situation is forcing to make it, but it is not that easy when the situation is not actually forcing you.  He also added that Wayfair realized that in near future, brand will play a major role in online retailing and consequently took the decision of making the change.

New challenge

O’Hara also observed that this brand-focused redesigning and consolidation was implemented by engineers who had also focused on the technical aspects and this was a special challenge for the e-retailer.

Hence, to put a roundup effort in establishing the brand the company took special drive by hiring a creative director followed by a team of marketers, copywriters, product managers, and other professionals. The decision to consolidation the sites under the Wayfair banner also demanded the groups to reorganize under a centralized system. It was quite difficult to conceptualize for the present day multidisciplinary teams and give up to a central authority.

New benefits

The consolidated site under the Wayfair.com banner was officially launched in September 2011 after lot of researching and experiments.  O’Hara said, Google initially dinged Wayfair.com for all the site redirects from its former URLs, which took about 18 months for the e-retailer to regain its ranking in organic search. He also  emphasized  that with the current all inclusive and unique content Wayfair has become, much better in search than before the change. Consumers online are increasingly looking for Wayfair as a brand while searching for home goods.

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Abbyson Living Launches Boutique Page on Wayfair

Steve Burns Posted On - December 2, 2013

Wayfair purchases home décor and furnishings retailer DwellStudio
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Wayfair, the top retailer of home décor and furnishing has carved out a niche in the industry. It is the commendable customer count of Wayfair, the steady traffic it pulls which has made it an online shopping hub. The growing trend observed in the various industries is that the popular brands are being made to cash on their brand popularity so that the not-so-established ones get the much needed visibility and promotion that they hanker for.

Abbyson Living’s plan

Abbyson Living is one of the fastest growing private furniture companies. Strategic planning is something that the e-sellers need to engage in. Abbyson Living is planning to launch an exclusive Abbyson Living Boutique Page on Wayfair.com. The President of Abbyson Living said, “Our goal is to provide Wayfair.com customers an opportunity to learn more about our brand and our products.”

Know more about the Exclusive Page

In the web world, it is about connecting to the people and building a good chain of network where social media is playing a crucial role. Reaching Abbyson Living is very easy via the boutique page and connecting to Facebook, Pinterest, their official website, the blog section remains the story of one click. The ‘X-factor’ is the “featured product” section that displays at large the popular Abbyson products, creating a buzz in the market recently. The section will be updated daily with newer products to keep the customers engrossed.

What Wayfair has to say?

“Abbyson Living has great assets that tell their brand story and we’re looking forward to using those assets on our site to build further brand awareness with our customer base,” quips Paige Kelly, the category manager of upholstery at Wayfair. It is the partnership with Wayfair which is considered as the big draw for Abbyson Living. In order to provide full customer satisfaction, this is one of the best moves that Abbyson Living has made.

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Wayfair purchases home décor and furnishings retailer DwellStudio

Steve Burns Posted On - August 21, 2013

Wayfair purchases home décor and furnishings retailer DwellStudio
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Home furnishings and décor retailer Wayfair LLCC has been the hot online destination that has appeased the online buyers to the core. Wayfair has bought DwellStudio, which is a retailer that specializes in home décor products. DwellStudio as an e-commerce site has its area of operation in New York.

The Business Move

Wayfair has played a masterstroke by putting its dollars in a judicious way to buy DwellStudio. The latter is a name to reckon with as it sells products in over 800 specialty retail stores and has a good chain of network with a number of e-sellers. The exhaustive list includes some big names like The Neiman Marcus Group, ABC Carpet and Nordstrom Inc. which is going to continue as a standalone brand. Wayfair has got into sharing business deals with some of the top names like Wayfair’s flash-sale retail brand Joss & Main and the equally resourceful furniture brand AllModern.com.

A New Horizon for DwellStudio

Wayfair is not ready to spell out much specific details about the deal that he has entered into with DwellStudio. It is going to be a great boost for DwellStudio’s business. This is because DwellStudio can penetrate the market in a faster and speedier way and capture more loyalists. The top retailer of home products will continue to offer only the best products and services. Wayfair is just positive that this new business venture will make Wayfair to tread greener pastures in terms of boosting up its online revenue generation graph.

2013: A buzzing year for Wayfair

It has been a busy and buzzing year for Wayfair. In the second quarter of 2013, in June, Wayfair came up with an eye-grabbing image gallery.  The consumers can check out home interior photos and can happily click on products to know a lot about the product details and information. In February, Wayfair rolled out its e-commerce site on daily deals. In this age, where businesses are facing higher competition, the online retailers are improvising ways that would make Wayfair to be fruitful in its mission of offering that required nudge to the online retailer DwellStudio.

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