Current USA Holiday Shopping Season Analysis

Steve Burns Posted On - January 1, 2013

Current US Holiday Shopping Season Analysis
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The flexibility, convenience and alluring pricing strategies during the festive season offered by the retailers has helped them to win over the online shoppers. The holiday shopping season reaps in huge benefits for the business merchants. It also helps the interested customers to switch to a savable mode by availing the exciting offers, discount codes and voucher codes when they engage in shopping online.

Thanksgiving Day Gaining in Prominence for Increasing Sales Volume

The trend observed is that the buyers are soaking in the festive spirit and indulging in buying initiating from the Thanksgiving Day. The sales figure surged to $633 million this year for the Thanksgiving Day, while it was $479 million in 2011.

Thanksgiving Vs Black Friday: Online Revenue

While engaging in a comparative study of the growth rate from 2010, it can be assessed how the US online revenue graph is picking up at a steady pace. Peeping into 2010 shows that the potential buyers used their spending power accounting to $407 million, which was the sales figure for the Thanksgiving Day and it was $648 million for Black Friday. In 2011, Thanksgiving garnered $479 million,while the sales number for Black Friday rose to $816 million. In 2012, accumulated revenue generated through online avenues reflects $633 million, while for Black Friday, it is $1,042 million. In spite of the talks about the nearing fiscal cliff becoming rife in US, the holiday season have appeased the retailers.

Cyber Monday 2012: The Biggest Ever!

It is $1.465 billion that this grand shopping day raked in as the whopping online sales figure, making it a memorable day in the history of US e-commerce. The top favored product categories were digital content & subscriptions, consumer electronics, computer hardware, video games, consoles & accessories and jewelry & watches. Green Monday which is the second Monday of December and it was (December 10) this year made the interested customers to indulge in buying and handsome figures stand at $1,275 million.

A Comprehensive Study and Analysis of the Shopping Season 2012

With the onset of November, the urge to splurge in shopping can be observed among the interested customers. The sales count for November this year is $20,376 million, which is an increase from $17,791 million of 2011. Black Friday marked a 28% percent change from 2011, with $1,042 million sales revenue. The Thanksgiving weekend (November 24 -25) saw the numbers catapult to $1,187 million, a sharp rise of 15% from 2011 where it was $1,031. The colossal and fiery Cyber Monday (November 26) this year saw a 17% hike from 2011 and the online revenue figures changed to $1,465 from $1,251.The Cyber Week amassed $5,462, which was $4,928 in 2011.

The Key Points for the Retailers to remember

  • Online shopping gained momentum with the numbers speaking for itself. There has been an overall 30.3% rise in online sales over 2011
  • The driving force making the potential buyers to seal a business deal this holiday season has been the mobile devices. Though smartphones and tablets were considerably used by the customers, iPads pulled steady, quality traffic. While taking into account the prominent retailers, Amazon tops the list of being the most popular e-commerce site measured in terms of visits with Walmart, Best Buy, Target and the like following suit
  • Sales via social media or the interested shoppers referred from Twitter, Facebook and the like only contributed to a meager 0.41 sales count even on the big day, Cyber Monday. Social sales is definitely an area that the retailers need to work on for making their business to flourish
  • It is not only the hot deals and the lucrative offers online pronounced by the retailers, free shipping was one of the major factors making the merchants to observe increase in e-commerce revenue

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Happy Selling!

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