We have all come across the phrase ‘Honesty is the best policy’ and there are ample reasons why this phrase holds relevance as well. E commerce sellers who are performing in the top marketplaces of eBay and Amazon would also say the same. Basically, when you are selling in these no nonsense marketplaces, you are required to abide by the rules to the last word. Hacks and tricks and bending the rules are often awarded with suspensions.
When asked, almost all sellers raise their hands and say they are the infallible rule abiding lot. However, taking a closer look a number of secrets have been discovered that no one wants to share. Here are four of the hush-hush methods that sellers often use when no one’s watching…
This is a classic black hat feed optimization technique that most eBay Amazon listing softwares with optimization benefits don’t support. Here, the sellers are tempted to pack in as many keywords in their product titles as possible so as to enhance discoverability of the same in the search engines of the respective marketplaces. This is way against the will of the platforms which rests at titles that are about 80 characters long. Very long titles are usually confusing for the buyers to read and understand making them less attractive to the same thereby diminishing their chances of being purchased. Neither eBay nor Amazon takes this slip casually but sellers still give their best shot at it!
Not many Amazon seller softwares would offer the advantage of showing false scarcity, but then there are those that do. False scarcity basically refers to showing false deficiency in the listing which creates a sense of urgency among the prospective buyers to leap at the offers before it gets sold out. So, even if you have 100 items left in the stock, your listing will display only 3 left or only 2 left if not 1. This is one of the easiest ways to get prospective buyers to complete their orders at an instant than stocking things up in their carts.
A made up review or two:
It’s a shame but many sellers often do it to improve their sale history. This happens especially when the sellers receive a handful of poor reviews on their products or their order completion methods. If discovered, such stunts are usually awarded with strict warnings if not instant suspension of account.