eBay as a top performing marketplace has gained phenomenal popularity among e commerce enthusiasts mainly because it accommodates all kinds of sellers. Whether you are a very large manufacturer or a midsized retailer; whether you are private label enthusiast or a 10 product hobby seller; eBay has made itself accessible and profitable for all. While every one of these sellers are perpetually clashing to gain the best exposure and the best profits (in their terms) the strategies that are used by the larger sellers happen to be way different than that of the smaller hobby sellers when it comes to achieving individual goals.
Say for example, larger sellers in eBay who usually maintain very large inventories across multiple warehouses can never get even a step ahead without proper eBay Inventory management systems that integrate and automate their inventory movement seamlessly and flawlessly. Hobby sellers on the other hand can well do without these otherwise expensive support softwares. Considering the fact that their inventories are mostly socked right under their nose, movement of the same is always traceable. At same time, maintaining these support systems with bare minimum pocket-money profits is never a good business decision to make.
Creating quality eBay listing is one of the most critical tasks that all sellers need to take up with extreme care and caution. Sellers with hundreds and thousands of products usually find relief in using eBay listing software for the sole function of automating in creating the listing or brining changes into the same. Hobby sellers with hand counted products to sell, on the other hand can accomplish quality listing manually. With very little to upload, the task of creating quality keyword rich titles, taking quality images, determining competitive prices etc all gets very easy. Spending on softwares when manual efforts can be more promising is not advisable at all.
Besides the usage of softwares for critical operational tasks, there is yet another factor that differentiates the selling strategies of hobby sellers and larger more serious sellers and this has got everything to do with opening eBay stores. Opening eBay stores is usually advisable to larger manufacturers, retailers, private label owners etc who need to create a brand impact to drive sales. Hobby sellers who are usually home based sellers don’t have any such urgency nor do they have the required funding to open and maintain eBay stores. So, they are better off selling individually than otherwise.