Small businesses in top performing marketplaces like Amazon, often suffer the fear of invisibility in the face of competition posed by larger and more successful endeavors. In fact, there have been infinite occasions when smaller entities have had to make an uncelebrated exit for the reason that they could not gather enough traffic or generate enough sales in their favor even though they had worthy products featuring in their Amazon listing. The scene however, does not have to be this gloomy for the smaller fishes in the larger pond.
Here are 5 steps that have been recognized universally as infinitely potent when it comes to gaining maximum visibility irrespective of the size of the venture…
Make your debut with market fit products –
If you are a smaller venture, you will benefit by engaging in some thorough research in the direction of locating market fit products; an approach that will play a direct role in keeping you ahead in search ranking.
Optimize feed to perfection –
Optimization is one of those processes that hold equal relevance for larger and small businesses alike. If you initiate proper optimization for even the smallest of listing, you will have an equal opportunity to feature in the first page of search listing of not the Amazon buy box. The process of optimization is not as expensive or convoluted as many small sellers may believe. In fact, there are many e commerce solution developers that offer very affordable solutions that yield truly effective results.
Work on review generation from first day on –
It does not matter how large or small you are. Working on review generation from the first day on even for the tiniest of product lists, is expected to work wonders in terms of gaining maximum visibility in Amazon. Using tools and software solutions is recommended in this respect.
Improve the value of your offers –
Improving value of your offers in terms of free shipping, extended return period etc can help you stay in the good books of Amazon, thereby assuring better visibility for long.
Don’t forget to introduce presence in top comparison shopping platforms –
Last but not the least, it always pays to establish presence and integrate with top comparison shopping platforms like Google Shopping to attract improved traffic in your favor. Say for example if you are a small Volusion powered seller, you will benefit tremendously by establishing Volusion Google Shopping / Amazon integrated performance. If you manage your CPC strategy perfectly, you will not have to spend over your budget at all.