Being eligible for Amazon buy box can be a big deal in many ways in favor of the Amazon sellers. From increased visibility to traffic and resultant conversions, the chances of each and all seem to rise many times over. However, when it comes to the matter of eligibility, Amazon has not specified any set guidelines that sellers can follow to qualify for this benefit. All that could be decoded in terms of winning eligibility for this advantage is to improve performance in the platform to levels of excellence.
Basically, Amazon wishes to grant its customers the best ever shopping experience which will ensure their return to the platform over and over again. And if a seller helps Amazon sustain this primary goal, then it can be taken for granted that the seller will qualify for buy box eligibility sooner than later. What may come in the way of sellers to achieve the eligible status is the inability to understand ‘how good is too good’ in terms of performance.
This is mainly because a seller may be making a whole lot of profits but is yet to be recognized by Amazon as far as attainment of this status is concerned. In this respect, here is a list of some good practices that will speed up the journey of any merchant towards Buy Box eligibility…
To begin with, you need to ensure that your basic operational processes are in tune with the nature and speed of Amazon. This includes your listing and relisting processes, management of inventory, accuracy, successful order completion, in time delivery and other associated requirements.
Secondly, you need to ensure at all times that your ODR is managed and in control. ODR stands for Order Defect Rate, which is best when non-existent.
Thirdly, you will have to ensure that your performance metrics is in your favor. When your performance metrics are running the danger line, you can be rest assured that Buy Box eligibility will be a distant dream.
Next, never take the matter of setting the lowest prices as criteria for being eligible for the Buy Box. This is one of the biggest myths floating around the Amazon eCommerce world that could actually cost the eligibility than otherwise.
Last but certainly not the least, you will need to offer unparalleled customer service whether in terms of communicating with urgent promptness or in terms of offering instant solutions to their worries and woes about their orders (if any).