Product discoverability in Amazon has always been a challenge. Competition in this top marketplace is always at the highest and just about every seller is engaged in putting their best foot forward using the same set of tools, softwares and strategies. So, with everyone doing their level best, the chance of being discovered by Amazon search engines still remains a ‘chance’ and no more. However, on the brighter side of things, there are a few good ways to get over this situation and make a real difference to gain a functional edge over competition, and mostly, this has got everything to do with improving listing practices.
As of now, improvement in Amazon listing begins and ends with feed optimization. This does not refer to the regular approach but a sort of, customized approach to make the feed uniquely compatible with the search engines as well as the buyers who launch their search for the same. Using the right set of keywords in the title of the products is more than just mandatory. However, to stuff the titles with 50 odd keywords that make no sense when read by buyers can compromise the interest of Amazon and can have the seller removed from the platform. Short titles with bang-on keywords is necessary. If this can be achieved by using softwares, sellers should not hesitate to approach the same. Seeking professionals for customized assistance can also help tremendously.
Secondly, it is necessary to power pack the descriptions with information that buyers will best benefit from. It is alright to get descriptive and even narrative if you have something valuable to add to the resource. Using nonsensical expressions and exclamations compromises the professional outlook of the listing. This may reflect poorly on the genuineness of the listing thereby compromising on the intent of buyers to complete their transaction.
Basically, you can think of the type of feed inputs in comparison shopping management of top sites and frame your listing in Amazon in its lines. This will keep you in track with what buyers want, which will eventually give you the push required to boost your visibility in this mega marketplace. But at any point of time, it is necessary to remember that you will have to stick to the listing rules as stated by Amazon.
Last but never the least; you need to manage your reviews well. Inviting reviews for successful buyer engagements while responding comprehensively to negative reviews can improve believability of listings which can be a blessing for improving discoverability.