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Latest Blog Posts

CSEs like Shopzilla, Price Runner are warming up for World Cup 2014

16/06/2014 by Daniel

The recent market analysis indicates the leading brands like Nike and Adidas are also planning their marketing campaigns much before hand to focus the June World Cup tournament. It is throwing light on their expectation of hitting a grand sales target all over Europe driven by World Cup fever. Coca-Cola and Pepsi are also no […]

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Amazon enables you to Tweet and Add to Your Cart

12/06/2014 by Daniel

Amazon is no doubt one of the most popular online retailers which offer great shopping experiences. Recently to add more value for its customers, they have decided to make shopping easier and simpler which will be just like tweeting. To implement this idea the online retailer is introducing a special service that will allow the […]

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What is the ‘omni approach’ that the brick-and-mortar retailers are following to give a tough competition to the online retailers?

09/06/2014 by Daniel

In a recent report of MIT, it has been projected that the Omni-channel consumer will be the driving force influencing the future of e-commerce as well as brick-and-mortar stores. The stiff competition among online players has influenced brick-and-mortar retailers to make their online presence stronger through E-Commerce, social media and mobile apps. According to Macy’s […]

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Taxation on sales different in EU and US

09/06/2014 by Shrikar Khare

Amazon has been a leading electronic commerce with its headquarters in Seattle and is now the world’s largest online retailer. Now Amazon is retailing all over the world and with its enormous market the schemes and parameters of sales tax charge is altered and rechecked. Amazon had started collection of sales tax from 19 states […]

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Billboards of Walmart’s marketing hangs on the Internet

09/06/2014 by Shrikar Khare

Walmart happens to be an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s largest public corporation, according to the Fortune Global 500 list in 2014. It is the biggest private employer in the world with over two million employees, and is the largest […]

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WordPress Plugins to Reduce Cart Abandonment

03/06/2014 by Daniel

Few simple improvements in your E-Commerce site can prevent a sizable percentage of e-commerce shoppers abandoning the checkout process. The essential plugins for your WordPress ecommerce site can optimize the checkout process, making the experience better for your shoppers. This also increases sales in considerable number. Email Cart WooCommerce plugin Quite often it happens that […]

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60% of U.S. retail sales will involve the web by 2017

03/06/2014 by Daniel

Recently Forrester Research Inc. has published a significant report on “U.S. Cross-Channel Retail Forecast, 2012 to 2017”. This report has stated that, by 2017, 60% of all U.S. retail sales will involve the Internet in some way or the other. Either it will be a direct E-Commerce transaction or it will be part of a […]

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eBay acquires mobile app developer StackMob

21/05/2014 by Daniel

PayPal, the renowned E-Commerce service provider eBay’s payment platform has recently acquired StackMob, a mobile app developer, targeting to provide the customers the facility to pay with mobile devices. This will obviously enable Pay Pal to make its presence stronger in mobile commerce apps and further popularize its mobile payments solutions. But eBay has not […]

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The eCommerce battleground – the synopsis of Walmart Vs Amazon

21/05/2014 by Daniel

Amazon has long claimed its dominance in the field of eCommerce by virtue of its extensive networks and superior shipment facilities. It has become a set standard to meet up to the efficiency that Amazon shows in their product deliverance and customer orientation. In line with the increasing competitions, Amazon has been able to keep […]

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Amazon Raises Fee for Prime Shipping

16/05/2014 by Daniel

Recently, Amazon has taken a decision to raise the annual fee for the two-day shipping service by 25 percent, to $99 for its 25 million members of Amazon Prime program. Although it is considered to be a rational decision when judged from the business point of view, it is also criticized by some analysts who […]

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Personality Based Product Description- Effective Way to ensure Engagement

15/05/2014 by Daniel

The online marketplace is fiercely competitive to say the least as a number of online platforms vie for recognition at the same time. In fact, there are firms which indulge in selling the similar products in the digital space. The online merchants are always on the lookout to differentiate their products from the competitors and […]

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Top 7 ecommerce trends to be followed in 2014

14/05/2014 by Daniel

The e-Commerce market always shows some changing trends. It is a threat for the small business owners. The small scale businesses cannot understand and implement new tools and strategies at regular intervals to combat these recurring changes in the consumer behavior. The tackle these basic e-commerce trends in 2014 business owners can focus on the […]

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The E-Sellers should check Out the Social Influencers in Business Marketing

07/05/2014 by Daniel

If one asks a number of marketing experts about the recent trends in marketing, they will have one option in common- social media! The economies of marketing can be hold responsible for the fad about social media. Social media is making the diversification of Marketing channels much more viable. A major boost to social media […]

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