With the holiday ongoing season is filling the air with mystic charm of festivities, eBay Inc.’s PayPal is thinking high in terms of residing on the hearts of online shoppers. It is plunging to face the tide of holiday promotions with a bang. The payments processor which is a name to reckon with now in the e-commerce world will give free two-day shipping in the US. This is something that the online shoppers would love to lap it up.
Who can enjoy this Offer?
People, who have been using their spending power with PayPal on e-commerce sites, will get to enjoy this privilege. The retailers are:
- Levi Strauss & Co. and the offer will show up on the company’s Levi’s and Dockers sites
- Aeropostale Inc.
- The Sports Authority Inc.
- Dick’s Sporting Goods Inc.
- Kenneth Cole Productions Inc.
- iRobot Corp.
- Shop PBS,
- and Maurices.com owned by Ascena Retail Group Inc
Paypal’s Business Move
If you are thinking of how far the offer is going to stretch while flipping through these lines, PayPal has not commented anything as of now, apart from coming up with the fact that the offer is “limited.” It seems that PayPal is on a testing phase and it is going to make some more strategic plan only when it gets the required feedback from customers and merchants. Though online shopping is soaring in popularity among the e-buyers, it is always the ‘free’ quotient which plays on the psyche of the buyers. PayPal decided to offer free shipping inclusive of all costs. Studies and surveys have shown that shipping has been a source of botheration for the online shoppers and buyers.
The Thought behind the Application of this Strategy
There are some misconceptions which often prevail on the minds of the people about the beginning of the holiday shopping season. While some believe that the crazy rush is between Thanksgiving and Christmas as the holiday shopping season, it is actually not so. It is undoubtedly that the sales figures surge higher as the last minute buyers are often not budget shoppers and even if they plan, they fall short of their expectations and end up spending more! September 30 is regarded as the hot date where the actual holiday online shopping kicks off. It is the ripe time to pronounce exciting offers, promotional gifts and much more, nabbing the attention of the customers.