Retailers focus on web, mobile and store for business success

Daniel Posted On - August 4, 2014

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Today’s market has a special feature – it changes very rapidly. The consumers have a high level of expectations and always tend to swift. In this market scenario, if retailers want to survive the cut throat competition they need to serve the consumers as they want to shop. eBay CEO John Donahoe has recently commented like that. He also said that collaboration between online and offline players will be a key to success.

Although e-bay happens to be the leader in introducing millions of consumers to online shopping, while addressing the attendees at the 10th annual Internet Retailer Conference & Exhibition in Chicago, the CEO delivered this message where he stressed on all types of shopping processes along in stead of highlighting the Internet marketing.

According to Donahoe, consumers, these days check out products and buy them in many ways. Sometimes a consumer uses Smartphone and buys a commodity and next day only the same person purchases a product on a PC in a relaxed time of his work. People also love to go for window shopping to feel the products and the ambience of a shop and quite often they also buy another thing on a tablet computer while watching a TV show at night. Therefore all the channels are to be taken into serious consideration. Though the consumers don’t care about the channels nor do they understand the merchant vocabularies, they only want to enjoy shopping.

Speaking to an audience of thousands of retailers and e-commerce industry executives, Donahoe said, “We think in channel terms. We use a merchant vocabulary. Consumers don’t care about channels. Consumers just want to shop.”

Donahoe, has proved himself to be a very successful CEO of e-Bay and has revitalized the organization a lot since he shouldered this responsibility in 2008 after leaving Meg Whitman. In presence of thousands of retailers and E-Commerce industry executives he transparently commented that being a web based company they might have certain limitations and fail to fulfill all types of needs of a customer. He also explained how they are trying to overcome this difficulty by tying up with bricks-and-mortar retailers. In this respect, he did not forget to make a negative hint towards Amazon.com, their biggest rival who are unable to do this like eBay as per his opinion.

He narrated various innovative ventures e-Bay has already taken to lead the consumers to retail stores basically to blend both the processes of online as well as offline shopping to get the optimal result.

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