If there have been times when your friend count acted as a parameter to judge your rate of amiability in the social circuit, now it is the age of social engagement. With the social networking sites becoming highly popular among teens, it is time spent in the virtual space which tends to be higher that the personal interaction that we encourage every day. The web merchants have got these social channels to tap for promoting their business. There is no denying the fact that the stiff nature of competition in the online business domain and there is greater desire among the e-sellers to reach to the target niche with the best efforts. It is the customers who are the King and the business owners need to put in their best foot forward to hook more customers and increase their client base.
The Recent Surveys
The research conducted by the Pew Research Center’s Internet and American Life Project targeted people between 12 years to 18 years of age. It was their urge to share personal information, their likings, recommendations, which was on special focus, while carrying out the project. When the figures of the survey that was in 2006 were compared, there was a drastic difference that was noticed. 81% of teen and tweens have started using social networking; it is a rise from 73% in 2009.
While taking a look at the percentage of daily use of these networking channels, 42% opined that they engage in social networking several times a day and 67% visit the networking sites daily. While Facebook wins hands down with a whopping 94% having an account, Twitter with 26%, Instagram 11%, YouTube 7%, Tumblr 5%, Google + 3%, Pinterest 1% follow suit. Though MySpace has the potential to be draw the attention of the youngsters because of the youthful nature of that platform, its craze has mellowed down a lot.
Psyche of the Buyers
When it is about increasing the rate of conversion of the buyers, it is crucial for the web merchants to know the psyche of the buyers. It is the purchasing ability, the inclination to buy the types of products, the likings of the young brigade of consumers, which needs to be comprehended well by e-sellers. The personal touch in the business propositions matters and it is the tailor-made solutions which not only help in making the prospective buyers potential customers, but have a lifelong association with them. So going through a person’s posts, his profile in the social networking site can help an e-seller to take the cues. The marketing efforts can bring fruit when the e-mail marketing campaigns, the post-purchase gestures of the e-sellers are characterized with the knowledge that they acquire about the potential buyers.
The e-sellers can definitely feel the pulse of the young shoppers by keeping their fingers at the right place. There is no point denying that it is these young streams of buyers who are the future potential customers of the e-sellers. If a business owner is able to satiate a single customer from a young age, it is like gluing the customer to their respective customer base for a long-term association. So it is the social signals which hold up a chart for the e-sellers to shape their marketing efforts in that direction. In the face of the global economic crisis, spending of the marketing dollars needs to be judiciously done. It is the flocking of the networking buffs to the respective social sites which the e-sellers need to use more successfully for adding more young shoppers to their list.