A lot has been written about successful online sellers over web—how they started with zero investment, how they are making millions today, the luxurious life they are currently enjoying, and just how rocking their lives are right now. While as exciting as it is to read these ‘success stories’, fact is that they often skip so many important details, offering only the ‘goods’ the readers want to read. This leads to false and unrealistic expectations that new sellers hold close to when making important business decisions. And needless to say, this turns out fatal for their business over the course.
Here are 6 crucial truths about the journey of successful online vendors that you don’t get to read in these purported success stories-
They spent countless sleepless nights
These successful Amazon and eBay sellers were once but a beginner rather like you. However, to complete the journey from where they were to the current spot where they are, they spent countless sleepless nights, working hard to face the challenges and make things work out—something that the regular ‘success stories’ sidestep, focusing solely on the ‘success’ part.
They are more serious about marketing than you
Marketing is the key to success for every business. And the successful online sellers know this very well. Aside optimizing their stores for the internal search engine of marketplaces, they still spend a ridiculous amount of time promoting their products and store across platforms, from social media to IMs to search engines. And unlike the new sellers, they don’t shy away from investing in advertisements and PPC.
They offer personalized experience to the customers
Given the high competition in the market, successful online sellers strive to offer personalized experience to their audience and customers, whether with marketing, selling or post-sales follow up. This helps not only boost their sale, but also build customer loyalty, who acts as “fans” of the store, often triggering Word-of-Mouth marketing.
They always strive to scale their business
Started from the bottom, now they are at the top—one of the reasons why that is because they always strive to scale their business. They always plan and map strategies how to reach more audience, how to make more sales, and how to expand their business beyond.
They make time to ‘live’ by using e-commerce software solution
One of the biggest secrets of top vendors, in fact, is they are never alone in their endeavors. While they often hire professionals and experts for additional assistance, for all their backend tasks, they rely on multi-channel e-commerce software solution. Handling everything of various storefronts from a centralized platform, including products setup, real time inventory management and order fulfillment, they end up making plenty of time for other important tasks and luxurious activities.
They enjoy a location independent life
Yes, few part of the cliché ‘success stories’ are true. Top online sellers do enjoy a dreamy life. Some even live a location independent lifestyle—more common for the affiliate Amazon and eBay seller. Working from Thailand this week while in Rio de Janeiro, soaking sun on an exotic beach the next week.
So have you been reading the success stories of successful online sellers for some beat of motivation, know that they often skip crucial parts of the real stories. Prevent from forming any unrealistic expectations. Enter the market – sell on Walmart online, start an Amazon storefront – with the right facts and numbers.