Is your focus on social media more inclined towards Facebook, Pinterest? Do not override the potentiality that Twitter has. Many web-based merchants understand the importance of all the social channels that they can use to connect with customers, for nurturing personal relationships and pave the way for striking conversations so that they can fulfill their business goals and drive sales. Twitter can be one of the potential tools that the e-sellers use to promote their business, offering higher level of customer satisfaction. The top 12 tips to put to use the potentiality of this social media platform are catalogued under:
1.Reflecting your Brand Personality in your Profile
The way you hold up your business in a popular social media platform like Twitter, counts a lot. It is the relevance in creating a brand profile which puts an e-commerce business merchant ahead of his competitors. The bio, the business logo, eye-grabbing background images should be connected thematically with your business, so that the right image of the brand can be projected, seamlessly.
2.Being a Patient and Receptive Listener pays off
Do not go out of track or tweet at your will. It will not fetch you followers, influencers, depriving you from getting the required business juice. As a business merchant, you need to study the psychological pattern of your target audience.
3. Tweet with a Hint of Informality
When you are tweeting , do not be too formal. In the top social networking channels and in the popular micro-blogging site like Twitter make your posts sans the coat of formality.
4. Interaction is the Key
You need to amplify your presence in the social networks. Interact and respond via tweets and retweets, to create a vibrant image. You can retweet the post that you like and this way a chain is build, where your brand gets popular.
5. If you are Dedicated, Plan out Strategically
If you calculate and manage your tweets by maintaining a strategy, then you are going to get best results. You can select on the hours, certain days and plan up on how you are going to position your posts. The first couple of days in the week can be on promotions, the next two can focus on recent topics, the next day on ‘how-to-tips’ and the like.
6. Step into your Customers’ Shoes
In order to grab the attention of your target audience, peep into their thought patterns and then you will get to know the level of appreciation of your posts. Think for a couple of seconds before posting your tweet or the 140-character powerful weapon, would you like it, if you were the customer? You are sure to get the answer for yourself.
7. The Unique Touch in the Content
Uniqueness can be in the way you present old wine in a new bottle or how you walk that extra mile and post the behind-the scenes photos, some exclusive content related to your niche that has not gone viral or has not been commonplace.
8 .Use Hashtags
In order to make a deft use of the keywords, use hashtags on your posts, so that the keywords get the required emphasis.
9. Share the Deals and Discounts
The users who keep an eye on the different brands in Twitter love to be updated with the deals and discounts. This way you can grab their attention for long.
10. Play with Tweets
There is no magical wand or trick that can make your tweets to pull in followers. You can play with different timing, tones and pattern and the positioning of your posts.
11. Twitter Advertising can help
The online businesses, especially, if you are a start up or have small marketing dollars; you can make a good use of Twitter’s Promoted Accounts and Promoted Tweets.
12. Measure your Twitter Engagement
In order to ensure the level of effectiveness of your Twitter marketing campaign, you need to measure the follower growth, follower engagement, your reach, traffic and the conversion rate. When you evaluate the different aspects of Twitter engagement, you get to know the areas that you need to work on to reach out to your target audience in a broader way via Twitter. When your posts are engaging, hooking the interests of your followers, it got to increase the count.