Top 15 Video Marketing Strategies for the E-Commerce Merchants

Steve Burns Posted On - April 19, 2013

Top 15 Video Marketing Strategies for the E-Commerce Merchants
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The stiff nature of competition in the online business domain has made the e-sellers to think of different ways that will enable them to reach out to the target mass. Planning strategically helps in adding that edge to the marketing efforts of the online retailers. Going viral via engaging videos is one of the hottest trends which the e-sellers are swearing by. For strengthening the revenue generation graph, this visual cum aural medium enables a brand to earn optimum level of exposure. Grabbing the attention of the target audience via engaging videos helps in registering the brand and its offering in the minds of the target audience.

Engaging Content is Pivotal

No matter how many rule books you go through, the online tutorials that you keep an eye on to learn the video marketing tips, it is the content of the video which should be unputdownable. The look of your video, how you go about filming it and then promoting it becomes secondary when compared to the content! You must have noticed how the video links of the credible sites show up in the search results when you put your search query. Videos can surely create a buzz about your brand.

Stand out from the Pack

It is the about stirring your imagination and creative fervor to come up with ideas that will make a video attractive and edgy. Business ideas that are run of the mill will not help your brand to stand out. So stretch your imagination to come up with unique concept and innovation when conceiving of business ideas for a video.

You cannot afford to give Research a Miss

Make a thorough research on your niche. Get inspiration from the videos that have received a big thumbs-up from the target audience of your niche. For speeding up the process of letting your mind to be crowded with effective business ideas that can be reflected on the video, take a look at the content of the videos that are doing well in the market zone. You will get to know the scoring points.

Analyze your Target Audience

Before stepping into planning your business video, it is crucial to gauge the thought patterns and the psychological behavior of your target mass. When you step into the shoes of your audience, you can better understand their demands and needs. Whatever approach you take or weave up your marketing campaign, knowing your target audience, reading them well is the key to success.

Get the ‘True’ Feedback

When you engage in a fruitful conversation with your other business partners, your wife, friends, children or a group of like-minded people, they will tell you right on your face whether they like your idea or not. So before having a flop show, you cut it off! Feedback and opinions matter when you are planning for creating a video.

A Strategic Plan

The execution of a video in a neat manner depends how you settle on the outline, choose the tone keeping in mind the target audience. Ranging from the content, the visual and aural elements, all you need for filming- the video should be planned accordingly.

Tweaking your own Thoughts

When you scrutinize closely the videos that have got a higher number of views, you can pick up something from there and mash up your own creative inputs, leading to the formation of a new idea. Unique ideas have a higher chance of clicking with the target audience.

Going Wacky and Outlandish

Though it is serious business to get your brand noticed, harp on the crazy and bizarre factor when thinking of the interesting material that will encapsulate in a video. People who are tech-savvy have a inclination for the wild and crazy and it whets their appetite to know more. So if you want to make the tongues wagging about your business, add that quirky touch. However, do not go overboard!

The Eye-Grabbing Presentation

Wrap your business message in such a way that the presentation has a higher appealing quotient, finding favor with the target audience. Incorporating high-resolution images but not very chunkier ones and some catchy music can make a video to work. When an e-seller is talking about his business, showcasing the products in an engrossing way can help. Getting familiar with his own products puts an e-seller a step ahead in terms of finding favor with the target audience. An online retailer can make a video based on his inventory, portfolio or it can be an interview with some the top management or the executive heads of the different processes.

Achieving Perfection

Via editing, you can do away with redundancy from your video. You do not need to be a pushy marketer if the videos that you create about your business have that edge to get a whopping number of views. Editing should be done with precision and accuracy so that there is lesser chances of the video not getting the steady nod from the target audience segment.

Swear by Social Sharing

When the e-sellers have Facebook, Twitter, Pinterest, then making their videos to go viral is not a very difficult task. It is not only about posting it, but letting the video links to flow naturally, creating a buzz about a brand which will soon gain massive proportion, ensuring a brand’s popularity.

The Concept of Social Signals

Social media has made the brands to gain higher level of exposure and create a brand image online. The concept of social signal is gaining in prominence as the best ranking factors that Google, Bing have started to keep an eye on. Though the importance of links is not fading out any time soon it is likes, comments, retweets, replurking, pinning, +1, which are counted as natural and spontaneous interaction of the social media users who engage in the different social platforms. Personal referrals work more than search engine recommendations as there is the personal touch involved in it.

Hammering your Brand Tactfully

Videos can help your brand to make a mark in your niche. The deftness, with which you incorporate the business message in the videos showcasing your brand, makes way for easier registration in the minds of the target audience.

A Video must Represent your Brand’s Personality

The web merchants has a business vision when he runs a business. When a video is being filmed to reach out to the target mass in a nutshell in an enticing way, then choosing the theme and flavor of a video should be in conjunction with a brand’s personality. The prevailing tone all through the content has to offer a synchronized effect to the target mass so that it appeals to them, whetting their appetite to know more about the brand.

Keeping it Short

For being a successful marketer, you need to know the pulse of the web. The web surfers love to get hold of information in a lucid way and in quick time. So very long videos might not be what your target audience is looking for. Think of your business propositions in an effective and terse way. Let your business ideas wear a tailor-made, well-fitting attire in the form of a perfectly edited short video.

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