Top 5 Back-to-School Tips for Increasing Sales for the e-Commerce Merchants

Daniel Posted On - May 1, 2014

Doting Teacher and Student
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For e-sellers, this will be very good news: an increasing number of shoppers are choosing to buy their back-to-school supplies from online stores. So, here is a wonderful opportunity for you to grow your business by cashing in on this trend.

Here are five tips that will help you to increase the back-to-school sales of your business:

Develop an exclusive back-to-school section

Simplify the shopping experience of your buyers by creating a special section for back-to-school items in your online store. Here you can put all the items, deals and related information in one place which can be easily be spotted by the shoppers.

Allow buyers to personalise their products

You can attract more buyers by offering products that bear the colour or theme of their individual schools. Customers tend to form an emotional attachment with personalised items. This emotional attachment helps to foster loyalty among customers. Hence, it is crucial to offer products that cater to the unique customer needs.

Importance of product descriptions and photos

When shopping school supplies or products online, customers cannot see the products for real. So, it is essential to provide a lot of information to them so that they can make proper buying decisions. Make sure that your products are described in detail that includes crucial information like measurement, colour and so on. Moreover, providing detailed descriptions will help you to stand out in the crowd and project a trustworthy image.

The same thing applies to product photos as well. The customers will get a clear idea about the product by looking at the photo. So, you should ensure that the photos are well lit and taken from various angles.  So it is the visual impact that the high-resolution images of the back-to-school products make along with apt product descriptions, which augments the chance of a product sale.

Attract customers by offering deals

Customers are always on the lookout for deals and the same applies for the doting parents in the lookout for school supplies. It has a psychological influence on shoppers and has the ability to increase their satisfaction level. You can try offering free shipping of the products also as this strategy has proved to be a success for many online retailers. Additionally, you can also offer tailor-made deals based on data elaborating customer buying habits.

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