Users fond of Mobile Web and App shop Amazon on their Smartphone

Daniel Posted On - April 29, 2014

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In a recent study conducted by research giant Nielsen it has stated that Amazon ranked on top in the list of mass merchants in mobile commerce among mass merchants for U.S. Smartphone owners accessing the mobile web and mobile apps. The analysis further discloses, 53%, a majority of Smartphone owners whoever accessed the web or apps on their devices during March 2014 actually shopped Amazon.com.

According to Nielsen, it points to a 76.1 million unique monthly visitors, which is incredibly high when compared to Amazon’s nearest competitor in the category, Wal-Mart Stores, with a record of reaching only 13% of mobile web/app users. The track record also reveals on average, shoppers spent 38 minutes and one second on the m-commerce site and primary app of Amazon.com.

Product Features

The Amazon Mobile App has many advantages. It allows Android users to browse and Shop by Department, compare prices, read reviews, share products with friends, access Gold Box Deals, and make purchases on Amazon.com. Customers can enjoy the facility of signing up to receive a daily notification for Lightning Deals and also stay up to date on status of their orders. Amazon Mobile App also includes other shopping aids that allow users to quickly check prices and availability by scanning a barcode, snapping a photo, or typing a search.

Capabilities

Amazon web service allows you to a wide choice of platform you like. AWS also offers a vast array of services to provide a most flexible and complete set of solutions for your mobile application. Consumers never need to wait for hardware purchasing, delivery, and setup as the service is available within a few clicks away.  Amazon Web Services is also very particular about charging the customers only for the resources they use, with no up-front costs or long-term contracts. The AWS cloud give access to managed server databases taking care of customer’s critical app data with a wide choice of installing any database.

Contributing factor

One contributing factor to Amazon.com’s success, mobile commerce experts say, is show-rooming. According to a survey by rewards and incentives company Parago 58% of adult Smartphone owners regularly engage in show-rooming, and the mobile resource most used by these shoppers is Amazon.com,. 46% of shoppers who engage in show-rooming on Amazon.com are members of Amazon Prime, the e-retailer’s free shipping and video streaming program that costs $79 a year.

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