Recently CDW’s Grant Crowell interviewed Stacy Minero, head of content strategy for Twitter, which owns the social video-sharing site Vine.
This is an interview where Minero has explicitly discussed the ways Vine has inspired creativity and provided various opportunities for innumerable brands of all sizes and verticals. Wide ranges of businesses are included in this list, from small and medium-sized organizations to Fortune 500 companies. She also provided guidelines regarding the Vine best practices important for e-retailers.
She has described Vine as both a video-sharing app as well as a social video-sharing site owned and managed by Twitter. The technicalities revealed the app is designed for filming short, separate video clips that can be linked together for a total of six seconds. Each short video plays in a continuous loop, and is viewable directly in Twitter’s timeline or embedded into a web page.
According to records, Vine videos are followed by trending tags covering over 40 million users, including many major e-retail brands. It is well witnessed that many customers and fans are sharing their own videos around an e-retailer’s brand, product, or theme via a Vine & Twitter hashtag as it has become the most sought after hubspot across the world.
No doubt Vine is pacing fast in terms of trails in audience size and overall video shares when compared with its main rival Instagram. It is has achieved a crossover appeal in B2C and B2B operations. Out of this the most significant 5 sectors represented on Vine are fashion, sports, automotive, technology and print.
During this interview Crowell asked a vital question that, how much a brand can say in a 6-second video. Stacey answered although in the beginning many brands also thought in this fashion, ultimately it has become proved to be wrong. The organization’s finding is by implementing this time constraint they have actually inspired the brands to think out-of-the-box which has given birth of many crisp and effective viral campaigns.
She also added, Vine has a remarkable record of helping brands with their means of communication and it is obviously an extremely effective tool developing and establishing brands which in returns positive sentiment including increased customer loyalty.
According to Minero, Vine is a powerful platform which offers E-Commerce brands a great benefit by allowing them to showcase new products in an appealing and visual format.