With over 11000 stores in over 27 countries and functioning under 71 banners, Wal-Mart was named the world’s largest company by revenue by Fortune 500. But, to think that here is where Wal-Mart gets cozy would be entirely wrong. Touched with the wand of E-commerce marketing, Wal-Mart is all ready to expand its e grocery store which it had launched half a decade ago by leaps. Spilling over to test markets which are amounting to nearly 5 areas including Phoenix and Huntsville is aimed at making the service of online grocery shopping available to an even wider range of consumers.
The expansion ambition of Wal-Mart does not just stop here. This unbeatable multinational corporation is set to invest around 28.1 million USD to improve and further the e-retail site of Canada, Walmart.ca. The company has also hinted in spending an additional 60.3 million USD to add a few more distribution centers in order to further their efforts in this direction. With an average spending of Canadian online shoppers rising over 19.8 billion USD and an expected compound growth rate of over 12% by the end of the decade, the ambitions of Wal-Mart to fuel their endeavors in online retailing is more than just right.
At present Wal-Mart is the 4th largest e retailer in North America. With the present push, it is expected to climb the ladder even further. An intension of injecting another 1.5 billion USD has also been expressed by the company towards the development of E commerce programs and associated endeavors. The fact that Wal-Mart is a name in itself and is sure to grab attention and win the trust of Canadian buyers has also been taken into account as far as calculating expected success in the digital move of this company is concerned.
Web shopping in Canada which currently accounts for 6% of total retail spending is expected to rise to 10% by the end of this decade. The enhanced e commerce efforts that is receiving undivided attention from Wal-Mart is expected to go a very long way when it comes to capturing a lions’ share of this soaring market opportunity.