What’s Hot And What’s Not For New Walmart Marketplace Sellers

Stephen Posted On - November 28, 2016

walmart marketplace
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Walmart.com has gained sudden heights which e commerce sellers at large are not being able to ignore. Backed by the reputation and standing of the largest retail chain in the world, this marketplace is more than just promising in terms of growth and profits in favor of the latter. For enthusiasts who are motivated to setup their presence in Walmart.com at the earliest, here is a small list of what’s hot and what’s not for sellers per se…

What’s hot

Easy setup and integration

Walmart.com has partnered with some of the leading e commerce solution developers of this decade to help sellers avail the quickest and the most effective set up and integration process and that too at affordable costs.

Lower levels of competition

Even though more and more sellers are winning entry to this marketplace, category-wise competition is still low as compared with other top marketplaces like eBay and Amazon.

Accessing very high volume of purchase motivated buyers

Walmart buyers are often those that are looking for quality everyday products at the lowest prices, which is also the largest group of buyers that currently throng markets at large. Thus, Walmart marketplace sellers are assured to experience high traffic all through the year.

Selling assistance as good as Amazon

From comprehensive API integration to extended seller support, Walmart.com has worked practically on all aspects that can make the process of selling easy and error free.

What’s not

You need to be a brand owner or category leader

If you are not a brand owner or category leader, Walmart.com may not entertain your request to be a part of this marketplace.

Lowest Price

This mainly goes out to sellers who sell on eBay / Amazon as well. at all times, Walmart.com would want you to post your listing bearing the lowest prices which may at times interfere with seller interest with respect to their presence in other top performing marketplaces.

Amazon sellers need to tread on a double edged sword

The list of requirements as mentioned by Walmart.com for Amazon sellers is extremely stringent. Not everyone can qualify the criteria.


Go ahead anyway! Success in terms of enhanced growth and profits is possible in Walmart.com in the long / short run with proper selling approach. Integration and automation activated in favor of sellers can combat the possible hurdles that can arise often unexpectedly.

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