Why Sears Can Be A Good Multichannel Bet

Stephen Posted On - July 22, 2017

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The world of e commerce is buzzing with top names like Amazon, eBay, Jet.com, Walmart.com, Rakuten and more. In this maddening din, the name of century old Sears appears to be disappearing somewhere in the background. It is a fact that Sears is lagging way behind in terms of annual revenues, unique visitors and growth prospects in the near future. However, in the words of certain inventive sellers, this can be one of the prime destinations that can make multichannel endeavors very successful.

Here are a few reasons that have been specifically cited by these sellers with respect to why selling on this marketplace can be worth the effort…

It is very easy to create and account and start selling on Sears. This is very unlike certain other marketplaces like Walmart where the process of gaining entry can be a month long process if not more. Uploading your products into a generous scope of categories is also easy and hassle free.

Fee structure and commission is comprehensive and bearable. This is in strict comparison with marketplaces like Amazon and eBay where fee structures happen to be a massive convoluted mess. In simple words, you will not have to rely heavily on tools and calculators to determine profitable prices for your listing.

Placing ads is usually free in Sears. You are only charged a nominal amount when someone clicks on your ads and gets diverted to your product page. Therefore, increasing productive and profitable traffic to your store always gets better.

Fulfilled by Sears is a functional and effective order completion solution that is available for all sellers to avail. Using FBS with FBA for integrated multichannel operations like Shopify Walmart Sears Amazon etc is usually not an issue in terms of comprehensive and error free management of the respective fulfillment systems.

Sears API is very competent. The Sears API programs are compatible with internal and external developers alike. These programs support a multitude of different tasks that help in extending automation while adding sophisticated performance based features that are designed to take error free operations to the next level.

Competition is low in Sears. Therefore, optimum performance levels can often fetch more profits than sellers can otherwise make on top performing marketplaces like Amazon or eBay. While it is true that the number of unique visitors in Sears in low, this number can be easily converted into assured sale.

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