Why Titles Are Important In Amazon Listing

Thomas Posted On - April 19, 2017

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Name matters… and this applies for e commerce product listing as well especially for top performing marketplaces like Amazon. Titles play a massive role in determining discoverability and ranking of products in this top online shopping destination. Sellers should thus ensure that they do everything in their power and scope to name their products right.

Basically, there are 3 primary functions of titles in Amazon listing or product listing for any other marketplaces for that matter…

Introduction –

Titles are the first step to introducing your product before target buyers in this marketplace. If your titles fail to justify the product or catch the attention of the buyers, you may end up losing your sale to your competitors.

Ranking –

Search ranking in Amazon depends in every way possible on the titles of the products. Inclusion of the right keywords in the titles as part of optimization can help sellers win higher search ranking in the marketplace which is critically important with respect to the cut throat competition raging in this platform right now.

Purchase motivation –

Titles build purchase motivation in buyers and there are no two ways about it. Buyers read through comprehensive titles first along with the images before going into the descriptions followed by checkout or abandoning the product.

3 Dos for profitable Amazon titles –

Considering the role that titles play not just in ecommerce marketplaces but also with respect to comparison shopping engine management, here are 3 universal ‘Dos’ that can yield very productive results…

Always start with research –

This is the first step to success. Researching on how to land with the most suitable titles can help sellers getting in right at one shot. Taking a sneak peek at the titles posted by well-off competitors can be rewarding. However, copying the same word to word will amount to making a regrettable mistake.

Use keyword optimization tools –

Titles that are rich in proper keywords are titles that win the most visitors. Using effective keyword research tools and optimization solutions can help massively in terms of saving time and efforts while yielding error free results as well.

Keep it real and legit –

There numerous instances of sellers writing mini essays as titles with keywords that may be fetching the highest search ranking but are nowhere in tune with the concerned product. This is an inauthentic approach to title management that can be rewarded with loss of ranking and should thus be avoided.

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