As every one is keeping their attention on Brazil in the FIFA World Cup 2014, one of the world’s most watched sporting events, many e-retailers are also keeping their eyes focused on it for the considerable rise in profit line.
Brazil, no doubt happens to be the most sought after team in this tournament and at the same time it also stands on top in Latin America’s e-commerce transaction. According to the Internet Retailer 2013 Latin American 400, Brazilian companies comprise 62% of total e-retailers.
Football fans will definitely act as catalysts to enhance this trading volume which will affect football related products and more. Almost every brand will utilize the opportunity to campaign in this occasion of Football world cup tournament. And as people everywhere will opt for watching TV on large screen there will be a notable rise in TV sales that will boost the economy to a large extent.
The soccer loving population across the world will also push up the sales of tablets and smartphones. According to a report from the Centre for Retail Research, consumers are likely to spend an estimated 174.71 million pounds ($293.15 million) over the duration of the tournament in this year. The report also pinpointed to a higher level of spending coming to 367.49 million pounds ($616.62 million) in case England team plays very well.
It was further anticipated in this report that consumers will also spend an estimated 38 million pounds ($63.8 million) on mobile devices and 79 million pounds ($132.6 million) if England’s team makes it to the finals.
Claire Davenport, managing director of Voucher Codes, a UK based company, said that UK retailers can expect to see a huge boost to sales once the excitement level for the world cup tournament reaches the fever pitch. She also added more than 23 million soccer fans in England will also start celebrating England’s successes in various ways by heading to the pub, upgrading to the latest TV, or buying England memorabilia, if the country reaches on top.
There are more examples of E-Retailers that are set to score with World Cup web sales. Depending on the sales hype related to FIFA world cup 2014, two Brazilian companies, one Research firm e-bit and an association of e-commerce ABComm, are also estimating a sales expansion of 20% and 27% respectively for the entire calendar year.