Category Archives: social commerce

Tips On How To Be A Master In Social Commerce For Retailers

Daniel Posted On - July 3, 2014

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Do you want to be a master in social commerce? If so, retailers like you must check out on these important business terms mentioned below:

Business News Daily’s (BND) first question was, in what fundamental way will Twitter’s upcoming Buy button (and similar E-Commerce/social media integrations) change the way consumers and businesses approach shopping/selling?

Scott Lachut answered, ”with the growth of various channels like online, mobile, social and in-store consumers are now in a better position to have so many ways to discover new products. Retailers and brands also quite naturally look for services that enable them to meet these potential customers. Retailers can use these channels not only to increase opportunities for customers to make a purchase, but also to create a round up experience on these platforms focusing on customer service, fulfillment and loyalty.” He also said, ”if you wish to get consumers to adopt new behaviors, it is important to think the full engagement through before unleashing it on your customers.”

While answering a question of BND regarding how these new tools will affect social media marketing strategies, Scott said, ”these new tools will become one more set of experiences which brands and retailers will offer their customers.” As per his opinion, the reality is that people choose to interact with a company for a variety of reasons, which is beyond purchasing an end product.

BND then asked whether he thinks Buy buttons will become standard across all social channels. And Scott said this again that he thinks will become another experience that retailers and brands can begin to offer as a subset of their customers who know what they want and are comfortable with these types of transactions.

As BND asked, how social media will be used to collect customer information, Scott explained by saying that all the “personal interactions” should be transparent. ”These channels should try to gather the consumer’s social footprint by explicitly asking for it, moreover ambient listening can also be a help in this process. But to get intimate knowledge, known interactions with a retailer or brand can be the only way.” He also mentioned about another scope when people will begin to take ownership of their personal data using services like DataCoup, meaning that it’s stored in one place and is theirs to control and share with the companies they trust.

BND’s next question was as anyone can create social media accounts, what mechanisms will be implemented to verify identity when shopping on social media?

According to Scott, ”One solution is – Facebook, Google and such other companies will likely to enhance leveraging their platform as a trusted and secure means of establishing an online and financial identity which they are already doing to certain extent. Beside this, unique biometric identifiers, like fingerprints or heartbeats, will be coupled with sensors embedded in the laptops and mobile phones to become the arbiter of identifying who’s on the other side to complete a verified transaction.”

As BND picked up the topic of ‘Shoppable” videos and asked him about other social shopping innovations the future might hold, he mentioned regarding mobile phones which will popularize the idea of “retail anywhere.” As those mobile databases will become truly powerful platforms, the retailers must make sure the products are searchable.

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Amazon enables you to Tweet and Add to Your Cart

Daniel Posted On - June 12, 2014

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Amazon is no doubt one of the most popular online retailers which offer great shopping experiences. Recently to add more value for its customers, they have decided to make shopping easier and simpler which will be just like tweeting.

To implement this idea the online retailer is introducing a special service that will allow the Twitter users add Amazon.com products to their carts without leaving the social media site. Twitter users are growing in amazing number in day by day. Automatically Amazon wants to capitalize on this and is looking at social media as a greater platform for conducting sales. This concept matched with the commercial aspiration of Twitter, which is also trying to generate more revenues by focusing on something more than just advertising services like promoted tweets.

As Amazon now lets you add to your cart by tweeting, the consumers will have to link their Amazon.com account with their Twitter account. Additionally they are supposed to add the hashtag #AmazonCart whenever they are replying to a tweet that has an existing Amazon product link. This process will automatically allow the products to be added to their shopping cart. Moreover, every twitter user will get an immediate reply or an email from@MyAmazon as soon as a product is added to their cart. This is just to recognize the addition. However, this new service is only applicable to U.S. customers. U.K. users already have a same type of facility like this with the hashtag #AmazonBasket.

CRT Capital analyst Neil Doshi has made an analytical remark that although Amazon and Twitter both are trying to incorporate newer strategies to enhance social shopping to a higher level, practically it will not create much of a change for either of the companies. But as more and more people will be displaying their purchasing items on Twitter, definitely it will have an impact on the society.  There is a high chance that the followers too will make a purchasing decision more promptly, depending on these facts.

It seems it has a direct impact on the share market also as shares in Seattle-based Amazon.com Inc. rose from $1.63 to $309.64 in afternoon trading. A share in Twitter Inc., which is based in San Francisco, has achieved a similar record too. It has rose from 9 cents to $39.11.

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Facebook secures a Leading Position in Social Logins on Retail Sites

Steve Burns Posted On - March 11, 2014

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Social logins have great commercial importance also other than social aspects. They offer a consumer a universal login that increases the liklihood he will sign into an e-commerce site.

It makes the entry to an e-commerce site, or other password-protected property, much easier with an existing credential instead of establishing a new registration and setting a new password. Facebook, Orkut, LinkedIn, Google+ all have contributions into this at various levels.

Facebook: The Leader

When considered from the social log-in trend, Facebook is still maintaining its top rank for the 9th consecutive quarter though it has faced a slight loss in recent future. Like all other verticals as entertainment, gaming and media Facebook is no doubt ranking on top in retail and consumer brands also. A majority of shoppers consisting 48% prefer to login to retail sites through Facebook identity.

Janrain, a provider of social media login technology with hundreds of retail clients, has observed 62% of shoppers who use an established login to sign into one of Janrain’s retail clients’ web sites in the fourth quarter eventually entered in their Facebook credentials.

Detail Study

Janrain’s technology has the system which allows the consumers to sign into their e-retailer sites by using the existing user name and password combinations of their user accounts on various social networking sites such as Twitter, Facebook or Google Plus. Hence they could easily track that the 62% of shoppers who use an established login to sign into one of Janrain’s retail clients’ web sites in the fourth quarter eventually entered in their Facebook credentials.

This definitely shows an upward curve comparing to61% in the third quarter and 55% in the fourth quarter of 2012,

From this study Janrain has come to a conclusion that the percentage of consumers signing into their retail web sites with their Facebook credentials always has a steady growth in number. This is also an important point to note that since 2010 Janrain has the same track record which again indicates Facebook continuously bagging the highest percentage in this regard. Shareaholic also in their sharing trend analysis report in June 2012 has expressed the same feature which shows Facebook holding the top sharing platform.

Mobile apps favors Facebook

In mobile application logins, Facebook again is on top. In popularity it secures 52% leaving the next competitor Google behind at 27%, followed by Twitter (13%) and Yahoo (7%). But some users prefer Twitter as their portable identity of choice on mobile apps. In terms of growth, Facebook’s share grew 3% points to a majority, while Google also grew 2% points.

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How Retail Brands can make the most of Instagram Videos

Steve Burns Posted On - August 30, 2013

How Retail Brands can make the most of Instagram Videos
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The online brand owners know the importance of making their e-marketing campaign to be armed with the right edge, where SMM plays a huge role. Social media marketing is not only about Facebook, Twitter but the big boys offering greater visual impact like Pinterest and Instagram, has become the buzzword now. The photo-sharing app Instagram owned by Facebook has come up with an interesting feature that is sure to grab the eyeballs of the e-sellers. The 15-second video clip that allows the online business owners to capsule their business propositions with a different stance is a biggest tool in their hand. The Vine application is its closer rival, but Instagram is catching the fancy of all.

Whether it is products, services, talent or business ideas, it has to be backed by marketing. No one knows it better than the web merchants who are literally jostling with each other to be in the limelight in the targeted niche. In the tussle between Vine versus Instagram, check out how Instragram videos rock the show:
  • In terms of the time limit, short is crisp and smart with a higher communicating power. Vine which is a 6 seconds clip is too short for an online brand to reach out to its target audience. With 15 seconds, whether it is the behind the scene business scenario, any news about a product launch of a brand and the like, it is good enough to nab the attention of the target mass
  • In terms of video filters, you get 13, while with Vine you have none
  • With Instagram you get the scope to use a cover image, which needs to be clicked for watching a video. Vine has no such provisions.
  • In terms of editing a video, for Instagram it is built-in to the app. While in Vine, you do not enjoy the video editing scope.
  • In terms of video embedding, both Instagram and Vine offer HTML codes on web pages, but for Instagram it is a much smoother process

The Effective Tips for the Online Retailers

  • It is crucial for the online retailers to tug at the heart strings of the targeted customers and sharing experiences can be a scoring point! It can be behind-the-scenes footage, any interesting sales news, new product entry into the market and the like.
  • It is about swearing by the engagement norm of the targeted customers which can only higher the conversion rate for an e-seller.
  • Updating your content with relevant posts on Instagram can pull quality traffic. With video brought to the forefront, adding that edge to the marketing campaign can become easy for the e-sellers.
  • As an online business owner, you can use hashtags to make videos get viral so that it is shared easily
  • Make a good use of Instagram’s filters to add that creative spark while composing the content of the videos

Many of the top brands and the small-sized business like Zappos, Sabo Skirt, Swarovski, Topshop and many more are jumping on the Instagram video bandwagon, so it’s your call, make the most of it!

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How can Twitter’s Targeting Tools help the E-Sellers?

Steve Burns Posted On - August 27, 2013

How can Twitter’s Targeting Tools help the E-Sellers?
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If you want to get rid of the tag of being a pushy marketer, then you must have incorporated SMM as a part of your e-campaign, isn’t it? Social media is the buzzword in an age where people are ‘writing on walls’ and ‘tweeting’ every minute. Social media has actively become the platform where people connect, interact and network with each other on the virtual world. Twitter, Facebook, LinkedIn and Google+ are some of the most popular social media platforms and the web merchants are waiting eagerly to tap in the potential of many more! Twitter with is power of micro-blogging and hashtags has come with a latest feature, the new targeting tools, which can help the e-sellers to promote their wide range of product.


The big leap of Twitter

Twitter, the microblogging site, has been gaining popularity ever since its creation in the year 2006 and today it has become a very important communication platform. Now it will help marketers to utilise third party information based on the behaviour of its 200 million active users on other websites. ‘Hashing technology’ is being used which converts user information like websites visited and email addresses into numbers and letters and then matches it with similarly hashed inputs provided by marketers. This hashed information cannot be reversed to get back the original data. So in this way, there will not be any exchange of personal user information between the advertiser and Twitter.

How it works?

Advertisements will now show up on the timelines of the users based on certain specifications. You can target your advertisements based on keywords in timeline, interest, geography, gender, similarity to existing followers, device (mobile, desktop) and keyword search results. This tool enables you to present your products or services to those individuals who are most likely to buy them. This will enable you to channelize your marketing resources and put it to more productive use. So, as an e-seller, if you are wishing to higher your sales graph, then Twitter is going to help you a lot It will also help you by allowing advertisements known as ‘promoted tweets’ to be tied to certain specific accounts which are likely to be relevant.

These new targeting tools of Twitter are similar to Custom Audiences feature of Facebook. There is a difference though; Twitter gives its users a choice to opt out of targeting that uses third party information, by altering their account settings.

Give your new business a boost

If your business is of a small scale then this new Twitter feature will provide you with an ideal marketing platform. It will help your business to manage the advertisement campaigns by providing a self service dashboard. This self service platform is presently an invitation only feature that helps to gain greater insight into an advertisement campaign.

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Tapping the Potential of Google+ for Online Businesses

Steve Burns Posted On - July 18, 2013

Tapping the Potential of Google+ for Online Businesses
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The unprecedented growth and popularity of social media has made it mandatory for the online business owners to leverage the potential of the different social media channels. Google has not only been the invincible king in the realm of web, it has always come up with innovative products to help out people in the virtual world. The e-sellers face great competition from their rivals in the niche and it is about staying in the number game. With one of the coveted product of Google making the online businesses to derive the social media juice, Google+ has the potential to make the web merchants give the required boost to their business.

The Influence on SEO Ranking

Since Google+ is backed with the power of Google, the major search engine, the e-sellers by leveraging the potential of this social media platform can do a lot of good. When looking at the present scenario where social signals are offered lot of importance for judging the credibility of a site, Google’s social media channel can have a bigger role to play in cementing the credibility of a site. So in this era where the indomitable position of links seems a little unsteady with the social signals doing the rounds, draft the marketing plans of your business with the needed edge.

Hangouts

This is one of the interesting features of Google+. Via Hangouts where there is scope for ten people to see each other in video chat, you can usually reach out to a broader target market opting for building your brand popularity via product demonstration, giving out important business propositions by hitting the creative note. Broadcasting the hangouts is not a difficult task and you can cling on to showcasing your company’s skills and expertise, by adding more value to your business. Be creative when spicing up your hangouts. You need to set the tone right. It can be customer service comprising the Q&A sessions, research and surveys, reviews and feedback. Do not be too preachy but you can offer information on conferences, lectures, seminars, capsule new product or service demonstration, tutorials and much more.

How Circles can help?

In this feature of Google+, circles refer to the group of friends or contacts that you can manage and organize for checking out your posts. This feature helps in audience segmentation, ensuring the content that you share has a higher degree of relevance and appeals to the specific target audience. The web merchants can effectively include friends, customers, prospects and much more which can help your business to have surging sales figure.

Communities can resonate with your Business Ideas

While cementing your online presence, ensure that you participate, communicate and interact with the communities or the groups that you create. When you are abiding by the norm of social sharing, ensure that you build connections via networking, which will indirectly promote your brand. Keep your eyes and ears open so that when you can make a good use of the prompts. By establishing your own community, you can take business to another level of productivity. Encourage participation in your niche by leading from the front and create the buzz about your business. Social media engagement has brought out one thing in the open, the factor of spontaneous and natural sharing. So you can not only build new relationships with your customers but have a strong base of customers. With the distinctive features of Google+ helping you out, why not make your business take to the next gear?

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BestBuy ranks at the Top in Solving Shopper’s Complaints in Social Media

Steve Burns Posted On - July 11, 2013

BestBuy ranks at the Top in Solving Shopper
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With the e-business owners integrating in their marketing campaign the need for SMM, the essence that can get you there at the top in social media, needs to be understood first. With the e-sellers feeling the need to amplify their social presence, it is the social media marketing experts who are deft in profile handling, which can let your brand to get noticed. The retailers are at loggerheads in terms of offering their customers the best feedback as they are abiding by the norm of social engagement. According to a recent survey, it is BestBuy that has emerged as the retailer treading successfully and solving the problems of the e-shoppers.

How BestBuy has been going great guns?

The report has come out after scrutinizing the customer service areas of BestBuy for the last six months. When it came to fixing issues within social media, it secured around 1.5 stars. When it came to clarifying the queries in public, it got around 1.5 stars. In terms of living up to the expectations of the shoppers and offering enhanced customer experience, it also scored high. The response time when calculated on a basis was slated to be within 7 days. BestBuy’s Twitter presence has been quite appreciable responding to at least 20% of tweets of the customers.

The Coveted Five Stars

Many sellers aim for five stars when their services are being reviewed in the vibrant world of social media. BestBuy got the appreciation and the applause of securing 5 stars. This has been in relation to the average response time of 14 minutes which has escalated the retail giant’s status. It has also responded to 42.1% of consumers’ enquiries, to be specific, on the social media channels like Twitter and Facebook. BestBuy has been successful in the sphere of social media because of its supportive arm, Twelpforce, which was launched in 2009. Twelpforce made it easier for the employees to take their level of service a notch higher via using Twitter. Getting back to the customers, responding to the consumer questions became easier.

The Smart Business Move

Best Buy is a name to reckon with among the top retailers who seem to come a long way when it is about taking care of the customer needs and offering them good and constant support. The multi-channel retailer expanded Twelpforce to Facebook in 2011. So when someone has taken a grip over the two most important social media channels like Facebook and Twitter for catering to the customer needs in terms of clarifying their doubts and queries, it got to be in the good books. The shoppers’ issues got clarified in quick time, enabling BestBuy to hold the numero uno position as a giant retailer proving to be the best problem solver for the customers.

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Elucidating the Worth of a Facebook Fan

Steve Burns Posted On - May 29, 2013

Elucidating the Worth of a Facebook Fan
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With social media breathing in fresh air to online businesses, the fans are no longer confined to sports or icons; it has hit the business circuit. The loyalists of a brand, who in turn, are social media buffs, spread the buzz about a brand, helping it to grab eyeballs and earn visibility. The Facebook fans can do a lot for a business and it is the count of the fans, which has the potential to make a brand to soar in popularity. This, in turn, will help in increasing the revenue of the businesses and beat the competition in a respective industry. For building up the customer base and for spreading brand loyalty, Facebook fans chip in with their crucial role.

Emphasizing on the Worth

A Facebook fan is worth $174 to a brand, with the figures rising from 28% since 2010, according to the reports of a social media marketing firm of repute.A research was carried out and based on the data collected from more than 2,000 U.S. panelists; some useful insights can be gained about the fans of a brand in one of the top networking sites, Facebook.

The study engaged in making a comparative study based on Facebook fans and non-fans. The emphasis was put on their pre-purchasing and post-purchasing behavior along with other parameters and how it helps in making a brand known more to the people. The areas that was emphasized on was product spending, brand loyalty, inclination to recommend, media value, brand affinity, cost of acquisition- which together enabled in arriving at a figure, which is $174 and it is an average figure. The value is susceptible to change depending on the worth and credibility of different brands.

Why a Brand Fan is so important?

A brand fan is very active on social media than non-fans. It has been observed that two-thirds of fans follow 10 or more brand pages, which is not to be found when checking out the graph of non-fans of a brand and the figures of brand association got as fans got to be less than 10. It is one of the exciting news that 75% of the fans opined that they are going to spread and share their brand experiences with Facebook friends. So, in other words, what social media does is that it empowers people who become the chief instruments in promoting a brand indirectly.

However, the e-businesses should also keep in mind that the fans are also more to openly share their bad brand experience. So the fans have the power to make or break your brand, hold up or plummet down its image. The social media fever catching up with the potential purchasers who are a part of the social networking world in the virtual realm, it is the reviews, ratings and recommendation which have become the watchwords that govern the buying decision of the potential purchasers.

Hooking more Loyalists

There is greater urge among the prospective buyers to be a brand’s fan if they have purchased once. However, the concern for e-businessmen is repeat purchase and social media is the best place to make the customers that a brand has already locked in to be updated with the new arrivals, updated offers and the like. The challenge is to turn a first buyer into a fan and holding on to the buyer for long for boosting up the sales figure. The Facebook fandom can definitely add on more value for the advertisers and the e-sellers if they learn the trick of how to play their cards well.

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Assessing the Value of Social Traffic

Steve Burns Posted On - May 21, 2013

Assessing the Value of Social Traffic
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E-commerce is revamping itself with the passing of each day. The merging of e-commerce and social media into one, that is social commerce, is becoming one of the hottest trends and it is here to stay! The meteoric rise of social media with social engagement becoming the norm has made the globe a small place to live in. The different social networking sites are acting as the best platforms where the online businesses are clinging to, for letting their businesses to hog the limelight. Facebook and Pinterest are the big players in the realm of social media which are making the investments of the e-commerce merchants to fructify. The value of social traffic cannot be undermined at all as it offers great business juice to the online retailers. The recent surveys conducted reveal that social traffic is indeed valuable scoring over e-mail and search traffic.

Bank on Social Media to create a Buzz about your Brand

Since an insurmountable amount of people are flocking to the social networking sites, it is one of the potent resources to spread a word about your business like wildfire. This is the age of online shopping where referrals, ratings, reviews work a lot in terms of making the interested buyers to take the buying action. Social traffic does not always lead to conversion. The recent studies even show a dampening face of social sales and it is moving at a snail’s pace, but exposure of the online brands via the social sites in increasing manifold.

Converting Social Traffic into Financial Transactions is not a Child’s Play

When engaging in a comparative study between the two social media giants Facebook and Pinterest, some important facts could be figured out.

  • Pinterest, the visual bulletin board seems to have injected the virus to “pin it” to the people who vouch for social sharing. The top brands are resorting to the pin-boards to share some of the visually-stunning pictures, which is making people not only to rummage through the mind-boggling images, video and other content, but making the effort to buy the products that catch their fancy
  • It has been revealed that 70% of the Pinterest lovers get the psychological stimulation or the inspiration to buy when they go through this credible social site
  • It has also been reported that there has been an upsurge in the referral traffic rate from Pinterest, it being 35% in 2012 from 25% year-over-year
  • The most astonishing factor is that Pinterest has been here for three years now, making its entry in March, 2010 and accounted for only 1% in social traffic in 2011. The figures have catapulted to 26% at the end of 2012

When bringing about a comparison with Facebook, it is observed that social sales is not happening at a whopping rate currently. However, it is the credibility of this social networking site where recommendations from people really motivate the purchasing behavior of the interested buyers. Here is where social traffic counts. Like Fancy.com facilitates the process of online buying, Facebook and Pinterest must think on similar lines to solidify their revenue generation graph of social commerce in a bigger way in 2013!

The Role of Social Traffic

It is essential for the e-commerce merchants to realize that it is not only their search marketing efforts or email marketing campaigns that can bring in traffic to an e-shop. Social traffic can be of greater business value if the e-sellers know how to channelize the potential of the social media platform. When peeping into the future of e-commerce, social traffic holds a very crucial position to let the online businesses to flourish.

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Can Social Commerce offers Value to the Online Retailers?

Steve Burns Posted On - April 29, 2013

Can Social Commerce offer Value to the Online Retailers
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The idea of social commerce is gaining grounds since the insurmountable potential of social media channels have been blatantly exposed. Businesses are trying their best to cling to these channels by adding the social components in their site and hence forming a viral loop. It is the Facebook business profiles, pages, lots of social presence in the different platforms which has kept the web merchants busy. The conjugation of e-commerce and social commerce is going to gain bigger proportions. The web merchants are hankering for the best conversion tips, but they will have to wait as the growth of social sales is taking place at a slower rate.

However, reading the behavioral pattern of the customers in a targeted niche, being receptive to their suggestions and feedback can help a business to improve its products and services. At the end of the day, it is voluminous sales that the e-sellers look for so that they can maximize profit. Social media is definitely one of the potent tools for customer retention and for expanding the successful list of clientele.

Demystifying the Concept of “Value” for the Online Retailers

For the online retailers, both brand awareness and the sales figures are valuable. The social media platforms are not prepared yet to facilitate sales and that is why the big shots like J.C.Penny , Gap and other top brands had to shut down their stores because they were not getting sales. Social commerce is definitely in vogue and one of the best trends that the online retailers are swearing by. Though there is greater deal of hype going on with the social media channels, the platforms are the best medium for spreading brand awareness. When a brand becomes popular, it in turn, creates a brand image, which in turn influences sales.

The Concept of Social Sales is yet to evolve completely

The e-sellers are pulsating in the social media platforms, making their presence felt so that it leads to their brand promotion. Facebook, Twitter, Pinterest, LinkedIn and a number of social networking channels can definitely make brands to get a push ahead in terms of fructifying the marketing efforts, but the social sales is yet to become a big thing.

The Social Signals can be of Great Value to the Retailers

The e-sellers who are more concerned about the search engine ranking factor can give a sigh of relief if they are following the social media trends. Indeed they are walking on the right track as getting into the good books of search engine via social signals is becoming the norm. Though there is no way links are going to get less important, if the posts related to a business is earning more likes, comments, +1s, tweets, re-tweets and the like, it is the indispensible social value which it needs to hog.

The Matter of Intent

The main urge of a user to land up in an e-commerce is for buying, whereas when he hits the social media channels, it is for socializing- to put things in simple terms. So the e-commerce merchants should not force their brands to get noticed, but let people to talk about the products and services that have satiated them. It, in turn, helps in building the credibility of a brand. It is about empowering people with the power to promote a product when they like it genuinely.

Social Engagement ROI

If you are thinking of how your social media engagement helping your business or what ROI you are earning, then think twice about what you have set out to achieve. Social media helps you to build the intangible assets like reputation and goodwill, as things get spread like wildfire in the social media. So there is no parameter as such for measuring the returns on social engagement, if you are looking for increasing the sales graph and the like.

Multi-Channel Marketing Programs are in Vogue

Social media is definitely not a passing fad as it has the power to make a business build its reputation and consolidate its market position. Exposure is the keyword that the web merchants are trying to achieve and a reputable company like ChannelSale can give fruition to the multi-channel marketing programs of the e-sellers with their top-quality managed services.

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How Social Networks can Encourage more Sales for the Retailers

Steve Burns Posted On - April 4, 2013

How Social Networks can Encourage more Sales for the Retailers
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Social media has a huge role to play in offering the retail industry a turbo boost. The web has become a living, animated and social thing. The retail brands after doing their market research has realized that it is the interactivity and communication between the interested customers and the e-sellers which is the need of the hour for increasing sales. The social networks provide a strong base for the e-retailers to forge a solid relationship with the interested customers. The social platforms hugely influence the buying action of the people, though social sales in yet to gear up to pump up the cash generation figure of the e-commerce merchants. The retailers need to get it right while forming the branding and sales strategies by exploiting the resourceful social platform. The stepping stone would be talking and discussing about a brand to involve the individuals who want to be the loyalists. It, in turn, will help in improving the sales figures of the retailers where social media has a role to play.

The Mashup of Social Media and e-Commerce

For strengthening the revenue generation graph of the online retailers, the fusion of social media and e-commerce is one of the hot trends that is likely to grow in 2013. Online businesses should not only make their presence felt in cyberspace but build a strong business profile in the social networks. This will pave the way for spreading brand awareness, hence engaging the customers in the popular networks like Facebook, Twitter, LinkedIn and the like. Enhanced customer connectivity enables in consolidating a good customer base, making them to seal business transactions and come back to a retailer for repeated purchases.

Make the Social Communities Buzzing

The business pages of the brands in the most popular networking site like Facebook can make millions of loyalists to flock to a brand. They might end up liking and commenting, but where is social sales getting lost in the whole process?  Every brand has a goal of observing higher ratio of conversion from probable buyers to potential customers and it is only strategic planning which can lead to an increase in the desire of the products among the people and then only it can motivate sales. Social communities can help in a big way by engaging in the interested individuals looking for specific product and services to share, comment, voice their opinion and share their similar passions. As an e-business merchant, you do not become a pushy marketeer, but sales take place via social recommendations.  The discussion and deliberations in the social communities help in generating ideas that make the e-retailers to shape their business in the right way.

Effect of Social Media on E-Shopping can be Huge

The urge to shop online is spreading like wildfire and it is the reviews, ratings and recommendations of friends, relatives and acquaintances from social media, which helps them in taking the buying action. The retailers believe in the fact that social e-commerce can definitely change their course of business, leading things to positive returns in extreme, if there is alignment in thoughts among the e-commerce merchants and the purchasers.

Social Platforms must facilitate Visual Marketing

It is the visual appeal that the wide array of products of an online retailer offers via the appealing videos, Pinterest or Instagram, which is catching the frenzy of the people. It enables in nabbing the attention of the communities that people connect to in a similar niche, irrespective of the fact where they are located across the globe

Harp on the Security Factor in Social Media for Generating Sales

To turn the loyalists of a brand who are vocal about preferring a brand, for instance, proclaiming it in Facebook, into interested shoppers, a sense of security needs to prevail. By winning the trust of the customers by assuring them a sense of security and privacy of their personal details and financial information, social sales can actually happen. This way the brands can do away with abhorred  stories like GAP and JC Penny faced of pulling down their Facebook store. They had vibrant social communities which they tried to convert to sales and came up with Facebook stores, but it failed to have the customers on their stride. Social media can bring in a new revenue stream if things are planned effectively.

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Relevance of Social Media for e commerce marketing

Steve Burns Posted On - November 30, 2012

Relevance of Social Media for e commerce marketing
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First I am going to write this blog. As soon as I complete it I am going to post it on Facebook, Featured Social Media and Twitter.

There was a time when authors said, nothing published, nothing shared.

Today it is quite the opposite, nothing shared, and nothing published.

Sharing information on social networks is something that has permeated human life in all its aspects – from shopping to sex. But this blog is about the former. The latter can be dealt with later.

In context of this blog, I would like to speak of social commerce. Not e commerce. Not social media but Social Commerce – of how the social media impacts e commerce.

Want to benefit from Social Commerce? Let’s speak of Customer Reviews

YouTube
Facebook
Twitter

Customer Reviews

It never ceases to amaze me that there are still e commerce sites out there that do not permit customer reviews. Why? The usual suspect reasons are:

Our products are highly complex.

Our products are extremely difficult to ship

Our customer base is very unreasonable

Let me speak plain turkey – if you are scared to let customers review your service, you should not be in e-business or any business today

Customer reviews can come by way of Seller Reviews and product reviews.

Seller Reviews

Bizrates Insights is a recommended forum for Seller reviews.  It is free, it is easy to implement and it is one of the review sources for Google Product Search.

Product Reviews

Power Reviews and BazzarVoice are two popular service providers for product reviews. You cannot go wrong with either of them. If you are one of those anxious sellers who think most product reviews will be negative, here is some heartening news. “80% of the reviews on Bazzarvoice rate products as 4 or 5 stars”.

YouTube

Everybody knows YouTube, and its potential for making your video’s viewed. Every merchant should be using YouTube to feature his/her product videos. The idea is to make simple elegant product videos and feature them in your landing page. Do not try to make every video viral. It does not work.

When you make your videos, remember to know and identify your audience well. Make your videos in the language and style that your consumers are used to. Incorporate their kind of humor and let them identify with your content.

Your first goal with YouTube should be to make and publish videos that will increase your conversion rates on your product landing pages.

Facebook

There are two sets of opinions about Facebook. One it is the future of e-commerce. Second – people don’t go to Facebook to shop. Suffice to say that the wise men say that Facebook is not a direct selling channel. But it can be a great influencer. Sales on Facebook pale in comparison with any of the top CPC sites.

Don’t underestimate the power of social acceptance on your sales. If a hundred thousand people like your site and your offerings, you are that much more credible. The same goes for a product with a lot of likes.

Twitter

Your approach to Twitter should be based on a simple question – are people already tweeting about you? If you’re unsure about this, go to http://twitter.com/search and do a search for your brand. If people are already tweeting about you, it makes sense to use Twitter as an extension of your customer service. Remember that Twitter is completely public so it is a great way to demonstrate the quality of your service. Search for a tweet believer and place the responsibility to manage your company’s Twitter handle on him/her. It requires a true believer to completely exploit the possibilities of Twitter for your organization. Another tip – if you are selling branded products, then follow the brand’s Twitter followers, they already like what you are selling.

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