Monthly Archives: August 2013

How Retail Brands can make the most of Instagram Videos

Steve Burns Posted On - August 30, 2013

How Retail Brands can make the most of Instagram Videos
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The online brand owners know the importance of making their e-marketing campaign to be armed with the right edge, where SMM plays a huge role. Social media marketing is not only about Facebook, Twitter but the big boys offering greater visual impact like Pinterest and Instagram, has become the buzzword now. The photo-sharing app Instagram owned by Facebook has come up with an interesting feature that is sure to grab the eyeballs of the e-sellers. The 15-second video clip that allows the online business owners to capsule their business propositions with a different stance is a biggest tool in their hand. The Vine application is its closer rival, but Instagram is catching the fancy of all.

Whether it is products, services, talent or business ideas, it has to be backed by marketing. No one knows it better than the web merchants who are literally jostling with each other to be in the limelight in the targeted niche. In the tussle between Vine versus Instagram, check out how Instragram videos rock the show:
  • In terms of the time limit, short is crisp and smart with a higher communicating power. Vine which is a 6 seconds clip is too short for an online brand to reach out to its target audience. With 15 seconds, whether it is the behind the scene business scenario, any news about a product launch of a brand and the like, it is good enough to nab the attention of the target mass
  • In terms of video filters, you get 13, while with Vine you have none
  • With Instagram you get the scope to use a cover image, which needs to be clicked for watching a video. Vine has no such provisions.
  • In terms of editing a video, for Instagram it is built-in to the app. While in Vine, you do not enjoy the video editing scope.
  • In terms of video embedding, both Instagram and Vine offer HTML codes on web pages, but for Instagram it is a much smoother process

The Effective Tips for the Online Retailers

  • It is crucial for the online retailers to tug at the heart strings of the targeted customers and sharing experiences can be a scoring point! It can be behind-the-scenes footage, any interesting sales news, new product entry into the market and the like.
  • It is about swearing by the engagement norm of the targeted customers which can only higher the conversion rate for an e-seller.
  • Updating your content with relevant posts on Instagram can pull quality traffic. With video brought to the forefront, adding that edge to the marketing campaign can become easy for the e-sellers.
  • As an online business owner, you can use hashtags to make videos get viral so that it is shared easily
  • Make a good use of Instagram’s filters to add that creative spark while composing the content of the videos

Many of the top brands and the small-sized business like Zappos, Sabo Skirt, Swarovski, Topshop and many more are jumping on the Instagram video bandwagon, so it’s your call, make the most of it!

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eCrater Joins eBay in Restricting the Sale of Coupons

Steve Burns Posted On - August 30, 2013

eCrater Joins eBay in Restricting the Sale of Coupons
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It is a known fact how the web merchants are improvising sales strategies and their online marketing campaign to make their business get the required boost. The use of coupons is not a very modern concept on the part of the e-sellers for attracting customers or upping their sales figure. However, it is the lenient use of the coupons to grab the attention of more buyers, which is making some of the top names in the online marketplace not to raise a thumbs-up on this tactic. eBay has been very outright in the way it placed restriction on the sale of coupons. When talking about one of the big names in the online shopping sphere, it is eCrater which is following in the footsteps of eBay.

What eBay has to say?

eBay spokesperson, Ryan Moore, has stated that  their new policy “reflects our commitment to keeping eBay a safe and trusted marketplace and our support for manufacturers and retailers’ efforts to ensure consumer compliance with coupon redemption rules. As per the new policy, the users are allowed to sell up to $100 or 25 valid, original, valid coupons on a monthly basis. It does not allow the sale of coupons for free items.

eCrater’s Stance

The spokesperson on eCrater’s behalf, Dimitar Slavov, has come up with the fact that previously it had faced issues revolving around expired or invalid coupons. It is found that coupons are not allowed if the norms of Google’s merchant center policies are kept on mind.

In order to fight cases of frauds and counterfeits, this is a big step that the top names in the online domain are swearing by. Customers can no longer be disillusioned or made to fall in the trap of dishonest practices where they will be lured by the fake coupons. The integrity attached to the coupons can best be derived when they are protected duly in the online shopping spree.

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Top 3 ways to Deal with Holiday Returns and Exchanges

Steve Burns Posted On - August 29, 2013

Top 3 ways to Deal with Holiday Returns and Exchanges
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Shopping online has become a craze in this era of high speed internet and bulging pockets. As an e-seller you could not have asked for a better time than this, for the occurrence of the online shopping boom. But all good things come with its share of baggage. The huge demand of customers for exchange and return of products can give sleepless nights to any e-seller. This problem assumes a whole new proportion during the days following the holiday sale. During such a time the management wisdom regarding converting a crisis into an opportunity is probably the last thing that will come to your mind. However, thinking and acting along these lines can help you and your business in a major way. You can view returns and exchanges in a brand new light by following the tips mentioned below.

Returns and Exchanges Gives You a Chance to Impress

Firstly, you should not look at all cases of returns and exchanges as failures. The problem could lie on your end or it could also be due to uncontrollable factors like a change in the customer’s preference. So, it is true that the transaction did not go as it was desired but that does not mean you have lost all scope to impress.

Make the process of return and exchange a hassle-free experience for the customer. This will impress the customer to a great extent and will build their trust. Such a customer is highly likely to come back to you for their shopping requirements in future. So in order to pump up your sales figure and to have repeat sales, do not let go this opportunity. The success ratio of Amazon and eBay is owing to the exclusive support that these top online marketplaces offer to the customers post the purchasing spree.

Returns and Exchanges Can Be Used To Generate Additional Revenue

You can cash in the opportunity by paving a new sales pitch to grab attention of the targeted customers. Interact with your customers when handling a case of return or exchange. Patience is the key. Be nice to your customers who might change their notion about you, making you to win over their confidence, in return.  By providing attractive discounts and offers, you can woo your customer to make additional purchases. This will result in increased revenue for your business.

Returns and Exchanges Can Improve Marketing and Product Selection

Customers are providing you with valuable business insights when they are requesting for an exchange or return for a specific product. Such information can ultimately improve the operational efficiency of your business. So be receptive without being in a quarrelsome mood, as it can harm your online image. There is no point in being curt, but a polite and courteous behaviour where you solve the issues in question can do a lot of good. You might never know when they can become a potential customer!

You need to pay special attention to items that are exchanged and returned very frequently. There could be hidden or unnoticed issues with such a product in terms of description, advertising, photograph, quality and packaging. Thus, you can identify such defects and take remedial measures. This will not only reduce instances of return and exchange of products but will also improve your overall business.

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How E-Mail Marketing can offer more to E-Businesses?

Steve Burns Posted On - August 28, 2013

How E-Mail Marketing can offer more to E-Businesses
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In this era of fierce competition, every business faces the toughest challenge of framing effective customer retention strategies that can help them to expand their business. Your business message popping up in the inbox of your clients should have that punch, making the recipient to click on it. The e-businesses need to put in more effective marketing efforts so that they are able to maximize the reach of their business message to that target mass that envelope the market. Business communication via email got to get stronger.

The Statistics

Surveys have been conducted recently to trace out the effectiveness of the marketing campaigns. A whopping 66% of the marketers have said that that the e-mail marketing campaigns have been successful in generating higher ROI for them. The performance of the email-marketing campaigns has been subjected to different viewpoints and the way companies offer the success rate of the email-campaigns differ.  In a survey, only 39% rated the performance as ‘excellent’ or ‘good,’ and 42%, put it as ‘average, while a handful pronounced it to be ‘poor.’

Maintaining a Good Database

The customers are the king in the e-commerce world and there are no two ways about it. The focus of the online marketers has to be on informative content, web design and there is no way e-mail marketing efforts got to slack down if a web merchant wants to hold on to its customer base. The cleansing and the updating act of the client details in the mail list so that the mails that you send reach the recipient, is of due importance. If you mess up the whole act, then the effectiveness of the whole campaign gets reduced.

 The Post-Purchase Support offered to the E-Shoppers

The motto of the e-shoppers is not only to offer the required support to the purchasers when they are engaging in the online shopping spree. It is the support that the buyers expect after the buying spree, which needs to be assured by the online retailers. The marketing campaigns should be carried out not only for hooking new customer, but to show to your target buyers that you care for them. Their mail boxes must reflect to the customers the warmth of the e-seller. If the web merchants keep them updated with the discount offers and deals, pronouncing news about the latest arrivals of the products and the like, the e-mail campaign is bound to bring in successful results.

Exercising the Option of Repeated Purchase

For every e-seller, it is the wish that a customer would come back for repeated purchases. In order to nurture a mutually satisfying bond, the potential buyers need to be informed and lured with the attractive deals and discounts. The smart buyers, who always engage in the price comparison mode before indulging in online buying, would love to come back to a site and use their spending power. It is crucial to keep your customers informed with the latest buzz and hot sales news. The inducing and persuasive tone in your mail content must make the recipient to feel the urge of clicking it and not skipping it.

E-mail marketing campaigns still have that edge

It is true that the e-businesses are caught up with the prevailing wed design trends, putting emphasis on content and hankering for exposure in social media, but email-marketing is still capable of offering the required business juice to the e-businessmen. So as an online business owner, you need to tap in the potential that email marketing offer in terms of retaining your customers as well as adding the new, valuable ones.

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How Pretty Pictures are conquering the Hearts of the Online Shoppers

Steve Burns Posted On - August 28, 2013

How Pretty Pictures are conquering the Hearts of the Online Shoppers
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Is the text-driven syndrome of online search and buying transforming? The landscape of e-commerce has perceived a change, with the infusion of social media playing a crucial role as an influencer for the e-shoppers. Gone are the days when the online buyers just used to put the search query in the search engine and the online business owners jostling with each other showed up and the buyers would indulge in buying. There has been a bit of revamping that is going on in the field of e-commerce, that is, the visual form of shopping is becoming very popular.

How the Visual Mode of Shopping is Weaving Magic

Though trends come and go, the emergence of new shopping habits with the social media fever rising high is here to stay. It is the quality pictures of the products that are catching the interest of the interested buyers, augmenting their urge to buy. The pretty pictures of the products have a greater visual impact and impression in the minds of the people. So if the business owners are able to use the visually stunning mediums to showcase their products, it can have a greater influence in the purchasing behavior of the people.

How the AIDA Theory is working?

The image-heavy online sites like Pinterest, Polyvore and the like has matchless visual appeal, which has been instrumental in pulling quality traffic. Like the words in a content need to be very vocal in serving the educative purpose so that the e-shoppers can take informed decisions, the images are acting not only as the eye-candies, but making the AIDA theory to work out. The pictures are acting as the attention grabbers, helping in raising the interest and curiosity in the minds of the online buyers. It offers an impetus to their desire to take the prompt buying action. So the AIDA theory (Attention, Interest, Desire, Action) is working out as the buyers are getting more glued to the pictures of the products that they want, while thinking of purchasing online.

The Shift of Focus from Text to Images

The trend of optimizing images is gaining momentum as the shopping behavior is getting reoriented both offline and online. It is like in a way we are treading back to the age where people used to paint pictures in cave walls for better communication. Now for better registration in the minds of the people and with the help of advanced technology, the online business owners are following that path.  The e-shoppers are becoming picture driven, as if consumed by the snaps and having an enriching e-shopping experience.

In the pre-internet era, it was the demand of the glossy magazines, acting like the catalogs that won over the hearts of the people. While rummaging through the shiny covers, the interested buyers used to take the cool decisions about the products, as it got ingrained in their minds. When the mouse has become mightier and competent, let your PC, tablets and the other devices do the work for you of choosing the products and taking the right buying decision. With speedy internet connection and the availability of the wide range of mobile devices, high-end smartphones jacketed with mind-boggling camera features enabling higher navigability, visual shopping is definitely going great guns.

How Social Media is chipping in with its Role

The social media recommendations or the suggestions from family, friends and the like help a person to take the right buying decision. The natural inclination is for spontaneous sharing among the people and social media is playing its part in terms of making the wide variety of products and services of the online business owners to go viral. It is the use of the social media icons on the e-commerce websites, the use of ‘mail a friend’ button and the like which can make the e-sellers to observe higher sales growth, influenced by social media.

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How can Twitter’s Targeting Tools help the E-Sellers?

Steve Burns Posted On - August 27, 2013

How can Twitter’s Targeting Tools help the E-Sellers?
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If you want to get rid of the tag of being a pushy marketer, then you must have incorporated SMM as a part of your e-campaign, isn’t it? Social media is the buzzword in an age where people are ‘writing on walls’ and ‘tweeting’ every minute. Social media has actively become the platform where people connect, interact and network with each other on the virtual world. Twitter, Facebook, LinkedIn and Google+ are some of the most popular social media platforms and the web merchants are waiting eagerly to tap in the potential of many more! Twitter with is power of micro-blogging and hashtags has come with a latest feature, the new targeting tools, which can help the e-sellers to promote their wide range of product.


The big leap of Twitter

Twitter, the microblogging site, has been gaining popularity ever since its creation in the year 2006 and today it has become a very important communication platform. Now it will help marketers to utilise third party information based on the behaviour of its 200 million active users on other websites. ‘Hashing technology’ is being used which converts user information like websites visited and email addresses into numbers and letters and then matches it with similarly hashed inputs provided by marketers. This hashed information cannot be reversed to get back the original data. So in this way, there will not be any exchange of personal user information between the advertiser and Twitter.

How it works?

Advertisements will now show up on the timelines of the users based on certain specifications. You can target your advertisements based on keywords in timeline, interest, geography, gender, similarity to existing followers, device (mobile, desktop) and keyword search results. This tool enables you to present your products or services to those individuals who are most likely to buy them. This will enable you to channelize your marketing resources and put it to more productive use. So, as an e-seller, if you are wishing to higher your sales graph, then Twitter is going to help you a lot It will also help you by allowing advertisements known as ‘promoted tweets’ to be tied to certain specific accounts which are likely to be relevant.

These new targeting tools of Twitter are similar to Custom Audiences feature of Facebook. There is a difference though; Twitter gives its users a choice to opt out of targeting that uses third party information, by altering their account settings.

Give your new business a boost

If your business is of a small scale then this new Twitter feature will provide you with an ideal marketing platform. It will help your business to manage the advertisement campaigns by providing a self service dashboard. This self service platform is presently an invitation only feature that helps to gain greater insight into an advertisement campaign.

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Fashion Retailer ASOS Foraying into China’s Lucrative e-Commerce Market

Steve Burns Posted On - August 23, 2013

Fashion Retailer ASOS Foraying into China
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Are you in vogue? It must be the first question that you ask yourself when checking yourself out before stepping out of your home! As days are going by, revamping the wardrobe is becoming a necessity for the fashion fiestas, more than a fashionable option.  The UK online clothes retailer ASOS is a name to reckon with in the online business domain and it has been satiating its loyalists not only in the UK, but on a global platform. This clothes retailer is making plans of market penetration and it is pushing into China to start a business venture with an e-commerce platform provider Hybris. The mission is to launch a new e-retail business, grab the number of eyeballs of the target audience and build on to its loyalists.

The booming e-commerce market in China

When it comes to keeping an eye on China’s e-commerce market, surveys reveal that the people in China are much more net savvy and they have the inclination to collectively spend an estimated $296 billion spanning through the whole of 2013. The statistics is quite shocking as when compared to the US online buyers. It is estimated that they will end up spending $252 billion. Another fact which must meet the eyes is that over 60 percent of sales of ASOS are contributed by the global customers, that is, customers outside the UK. ASOS is just making its business expansion plans fruitful by expanding into China.

Evening out its path

ASOS has sought help from a third party company, a resourceful omni-channel platform. It acts as an active support for the new e-commerce business so that it gains speed at the growing stage and pull high quality traffic. The size of the Chinese market is huge and making a mark as a standalone business is not easy. ASOS needed a strong source to collaborate with local, native-speaking implementation partners so that soaking in the essence of the business culture in China, business ethics and norms in the operating domain becomes easier. ASOS wants to heat things up in the fashion domain and its new mission of venturing into China is expected to prove beneficial. The strategic tie-up with Hybris for making market space in China is expected to keep the hopes of ASOS alive of doing great business.

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Email Marketing to be backed by Responsive Design by the Retailers

Steve Burns Posted On - August 22, 2013

Email Marketing to be backed by Responsive Design by the Retailers
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With the incessant use of mobile devices and smartphones by the users, checking a mail no longer means waiting to turn on the PC or the chance to open your laptop. The mobile devices have stepped in and that too, with a bang. The recent survey conducted by Google shows that the users check the smartphones on an average of six times a day. It has also been revealed the true picture of mails being discarded with the frequency of mails popping up in the inbox almost speeding up insurmountably. The challenge for the e-sellers is not only to frame their sales pitch in a well-defined way for gaining success in e-mail marketing, responsive web design is the need of the hour.

Optimizing the E-Mail Marketing Campaign

The web merchants need to ensure they engage in optimizing the e-mails so that it can easily be read on smartphones. It is responsive design which is in high demand. Instead of sending one fixed e-mail that does not reassure that it will offer readability in all the mobile devices or smartphones as the screen sizes differ, responsive design can chip in with its role. Responsive design makes thing less time-consuming as it automatically adapts to the screen sizes of the devices in which the e-mails show up.

How the Retailers are empowered?

The business merchants get the privilege of modifying the different elements of the messages that they are delivering via email including the height, font, size and the like. Keeping in mind desktops, laptops, smartphones and other mobile devices whether it is trimming, chopping off or light moderation of the sales pitch, all can be managed essentially.

Some of the Top Tips for the E-Sellers on using Responsive Design for E-Mail

  • The marketers should think in a strategic way about their e-mail content. It can be considered as a grid made up of movable parts, which need to make an impact in different layouts
  • As the layout changes based on the screen size of a device, thinking about content management and rearrangement is essential
  • The purpose of the business message has to be well-defined and having a vision of how you want the recipients to interact with it is crucial
  • It has been proved that most e-mails for smartphones got the steady nods when displayed in a single column
  • The font size should be kept at a minimum of 22 pixels for headlines. For body copy it can be 14 if using HTML. It is said that small fonts are scaled up by smartphones, which is reflected on the layout. Playing with fonts should be done carefully as too thick, italic or curvy fonts can hamper the readability on small screens
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Got Windows powered smartphone? You are a Satisfied Shopper from Apps

Steve Burns Posted On - August 22, 2013

Got Windows powered smartphone? You are a Satisfied Shopper from Apps
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Mobile shopping experience has become an enjoyable experience for the shopping enthusiasts who do not mind indulging in a buying spree often, when they are on the go! The recent surveys conducted and market research carried out shows that in the mobile shopping experience, Windows smartphones win for apps. Android tablets are the top choice for mobile site shopping.

The Statistics

It has reported that 64% Of Windows smartphone owners are going gaga with their shopping spree via mobile apps as picking up their choicest products is so easy. When compared to the use of other devices in the purchasing spree, it is 61%, who proudly flaunts Apple’s iPhone, 55% were Android phone owners while 54% actively used Android tablets. It is the mobile application, a user-friendly interface, which helps the buyers to interact with the mobile apps. It is the level of interaction with mobile apps and the mobile shopping sites for the e-shoppers which show distinctive characteristics in the buying behavior of the users.

The Favorability of the Mobile Shopping Sites

When it comes to shopping via mobile sites, it is the Android tablet users, 67%, who are satisfied with the way they purchase. Windows mobile owners stands at 66%, iPad owners at 64%, iPhone owners 62% and it is 57% of the customers vouch for the Android phones. The web is flooding with the best resources or the sites that enable the purchasers to compare and buy, while saving in the whole process.

The spending power

The spending power of the customers on how they spend on mobile devices, 44%, said they purchased between $1 and $249 worth of product through mobile in the last year. The figures are quite impressive followed by $250 to $499 with 27% and $500 to $749 with 17%. The categories that are favored by the e-shoppers when shopping from the mobile devices are clothing, shoes and jewelry. The products like books and other stationeries secure a second place with 48%. The entertainment category involving movies, music and games secures the third position with 74%.

E-shopping: Tablets Vs Smartphones

Shoppers spend more when shopping from tablets than from smartphones, which the survey reveals. For example, 37% of Android tablet possessors used their spending power of over $500 on products in the last one year, while for the Android smartphone users, the figure stands at 25%. When the shoppers were quizzed as to what would be the features that would make them to do a mobile purchase, it would be the scope to compare prices, interactive zoom, panning, 360 degree spinning facilities, which were the chosen features that got the steady nod.

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Top 5 Order Fulfillment Extras to Pamper your Customers

Steve Burns Posted On - August 22, 2013

Top 5 Order Fulfillment Extras to Pamper your Customers
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Customers are the king for the business merchants. Walking that extra mile to satiate them or holding on to them or for expanding the existing client list, order fulfillment plays a huge role. In order to offer a breathtaking ecommerce customer experience, it is important to add that yummy flavor of personalization. Thinking in an innovative way pays off so that the merchandise on the hands of the customers not only makes them to be infused with the feeling that they have got the products that they wanted, but break into a smile while receiving it.


Spicing up the packaging with special boxes

For making a mark on the minds of the customers, let special boxes designed in an edgy way to deliver a strong impression to the customers. It can be colorful bags as an ‘extra’ with your brand logo embossed, some nicely done up packing slips and the like, which ultimately helps you with branding. Let your brand to stand out and you will be amazed to find how it can enable you to have surging sales figures.

Free samples work wonders

Whether you want to re-launch a product after it went into oblivion after a makeover, or push a new product to envelope the market, free samples can do the job for you. ‘Free’ is a big word for both the e-sellers as well as the customers that grabs the attention of the customers. In the shipment process, offering free samples can act on the psyche of the customers for having a higher rate of conversion. A complementary product in the form of a free sample is always set to make a big difference for the e-sellers.

Turning an unhappy customer into a happy one

No matter how much effort you put in to offer an incredible ecommerce customer experience, the way your products and services will be perceived is not completely on your hands. When opinions differ and people’s tastes become subjective, you, as a web merchant, got to know how you can change an unhappy customer to turn into a loyalist who will further recommend you to other customers. Surprising the people on the receiving end of by upgrading the shipping method or throwing in a free sample can definitely help in winning the customers on your stride. For instance, an accessory on the purchase of an iPhone, for instance, an iPhone wallet can add a bigger smile on the face of the customers. A simple note with good wishes or with a smiley drawn or a letter of apology for a day’s delay can do a lot in terms embossing a brand in the minds of the people.

Increase the chances of cross selling with flyers

Some flyers or brochures that you include in your shipment can fetch you additional business benefits, without making you to cough up higher shipping costs. The attractively designed brochures with the wide array of products and services catalogued makes all the difference in terms of nabbing the attention of the interested buyers and sealing the deal as cross selling. The personal touch can also be added in the flyers that reflect a wide arch of products in line with the buying behavior of the shoppers to whom the order is being delivered.

Coddling your customers with shipping deals and coupons

Free shipping is one the effective business strategies that the web merchants are relying on. However, an e-seller needs to be judicious in the way they offer the shipping deals and the coupon codes. The customers’ profile, their buying behavior, the past record of the buyers should act as the deciding factors in terms of justifying their business decision of offering the shipping deals and money-saving coupons.

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Wayfair purchases home décor and furnishings retailer DwellStudio

Steve Burns Posted On - August 21, 2013

Wayfair purchases home décor and furnishings retailer DwellStudio
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Home furnishings and décor retailer Wayfair LLCC has been the hot online destination that has appeased the online buyers to the core. Wayfair has bought DwellStudio, which is a retailer that specializes in home décor products. DwellStudio as an e-commerce site has its area of operation in New York.

The Business Move

Wayfair has played a masterstroke by putting its dollars in a judicious way to buy DwellStudio. The latter is a name to reckon with as it sells products in over 800 specialty retail stores and has a good chain of network with a number of e-sellers. The exhaustive list includes some big names like The Neiman Marcus Group, ABC Carpet and Nordstrom Inc. which is going to continue as a standalone brand. Wayfair has got into sharing business deals with some of the top names like Wayfair’s flash-sale retail brand Joss & Main and the equally resourceful furniture brand AllModern.com.

A New Horizon for DwellStudio

Wayfair is not ready to spell out much specific details about the deal that he has entered into with DwellStudio. It is going to be a great boost for DwellStudio’s business. This is because DwellStudio can penetrate the market in a faster and speedier way and capture more loyalists. The top retailer of home products will continue to offer only the best products and services. Wayfair is just positive that this new business venture will make Wayfair to tread greener pastures in terms of boosting up its online revenue generation graph.

2013: A buzzing year for Wayfair

It has been a busy and buzzing year for Wayfair. In the second quarter of 2013, in June, Wayfair came up with an eye-grabbing image gallery.  The consumers can check out home interior photos and can happily click on products to know a lot about the product details and information. In February, Wayfair rolled out its e-commerce site on daily deals. In this age, where businesses are facing higher competition, the online retailers are improvising ways that would make Wayfair to be fruitful in its mission of offering that required nudge to the online retailer DwellStudio.

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Shopzilla announces the New Robot Oatmeal Coupon Site

Steve Burns Posted On - August 21, 2013

Shopzilla Introduces Smart Pricing that aligns with your performance
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Shopzilla is a popular name as a price comparison shopping site that is a hotspot of the e-sellers and the online shoppers. It not only enables the buyers to take a good buying decision, but also lets the online sellers to maximize the reach of their products and services to the target audience. Shopzilla has come up with its first crowdsourced coupon verification platform, called Robot Oatmeal.

How does the site work?

Shopzilla allows the online shoppers to engage in the search of finding out the coupons, check how the coupons have been used and also note the number of times, it has been used. The most captivating word for the online merchants as well as the buyers is that Robot Oatmeal is free. If you, as a web merchant, thinking that there are so many coupon sites, but what is so unique about Robot Oatmeal, then it is the way it highlights the use of coupons, which is its USP. The e-sellers can better deal with the customer service issues in the checkout system with the help of the coupon codes.

What Shopzilla has to say?

Shopzilla is churning out ways so that it minimizes the customer service issues for the e-sellers. It is the urge of every online retailer to offer adequate support to the e-shoppers in their online buying journey. When the interested buyers have a frustrating experience while they are unable to use the codes properly, such issues will be quickly resolved by Robot Oatmeal. The engagement level will be of a higher degree of both the e-sellers and the buyers and the spokesperson of Shopzilla vouches for that fact.

Nabbing the deals in real-time

It is the racy pace which defines every walk of life and it is so much predominant in the business domain. The brand new coupons and promotions site serves deals in real-time. This way the buyers do not have to feel bogged down with the string of the codes that do not work or gets expired without the customers keeping a vigilant eye.

How Shopzilla secures the coupons?

It is a great statement that Shopzilla is making that it will monetize the site in near future. However, there is some good news for the web merchants that Shopzilla will not charge the sellers for clicks for the coupons. Shopzilla has built a strong chain of networks with the affiliate networks so the process of retrieving coupons and discounts becomes easier. The information that Shopzilla needs:

  • Offer description
  • Coupon code where the codes should start with “RO” OR “SZ”
  • The store name or MD of the online retailer
  • The destination URL facilitating the tracking process
  • Start and end dates

The consumers or the online shoppers just need to search and find the featured coupons while trying to grab the best deals online. For having a smooth e-shopping journey, the e-buyers can do away with the frustration that comes with using of codes while purchasing online.

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Rakuten makes a Foray into the Austrian Market

Steve Burns Posted On - August 21, 2013

Rakuten makes a Foray into the Austrian Market
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With the online marketplaces becoming very popular acting as the best platform for buyers and sellers, the Tokyo-based Rakuten Inc is going miles by penetrating different market segments. It is not only making plans for business expansion but implementing it with great force as it has started an e-commerce operation in Austria. It is the masterminds behind the smooth functioning of Rakuten which has enabled this Tokyo-based company to make its presence felt in more than 25 countries.

If it is about following a business model that has led Rakuten to find out the opportunities of mergers or acquisitions, it has sailed smoothly. The Rakuten CEO and chairman Hiroshi Mikitani has spelt out at the Internet Retailer Conference & Exhibition 2013 in Chicago that Rakuten made plans and invested some good marketing dough to buy Webgistix. The e-commerce fulfillment firm has its base of operation in five U.S. warehouses.

The Success Story since 2010

It is not only Webgistix which is the feather in the cap that Rakuten has acquired; it has bought nine companies within a span of three years, which speaks about the growth potential of the Tokyo-based company. In the fourth quarter of 2012, Rakuten took the reins of Alpha Direct Services which is a French company offering or selling their logistics to e-retailers.  What made the e-commerce industry to create a buzz was when Rakuten bought U.S.-based Buy.com. Rakuten.com Shopping is the name that was bestowed on Buy.com. Beginning its journey Buy.com was a popular name as an online retailer offering a wide range of consumer electronics at unbeatable prices with the scope to avail discounts and deals.

Rakuten Shopping: Focusing to be a Marketplace

Rakuten is putting its focus on Rakuten Shopping to make it a marketplace, so that it can act as a strong platform between e-sellers and the online buyers. As an online marketplace, it will act as a connecting platform. Without a strong financial backbone, businesses have difficulty in finding a strong foothold in their respective niches.  Rakuten has created the Asian Startup Fund in Singapore. The fund is going to offer a supportive arm to the start-ups and businesses that have that e-commerce edge. So it is not only the business expansion plans that Rakuten is making with it being Austria  this time as the area of operation, it is helping business to stretch far and wide in the ecommerce landscape.

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The Online Retailers can use Order Confirmation Pages for Higher Sales

Steve Burns Posted On - August 21, 2013

The Online Retailers can use Order Confirmation Pages for Higher Sales
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For the e-sellers, any information about sales growth or for pumping up their online revenue generation graph will make them to lend their ears. While different retailers are thinking about the various sales pitch and innovative brand marketing strategies, many online retailers have been using order confirmation pages to lure the existing buyers and the new customers to make online purchases. So this can be regarded as one of the best strategies that can enable the e-shoppers to boost their sales figure.

Cross Selling

When an online retailer makes a sales pitch, he wants to make the most of his business moves. The appeal of cross sells is something that urges the customers to make the best of the earning opportunity. For luring the customers with the AIDA (Attention, Interest, Desire, and Action) model playing on their mind, as a retailer you just cannot make a string of offers to get thrown at the face of the customers. Using the order confirmation page, you can offer the additional products to catch the interest of the customers, without putting them as a pushy marketer.  It would be an icing on the cake when you put the ‘add to order’ button along with the cross sell deal.

Newsletter Sign-Up

Since you want to derive more out of the order confirmation page, you should not be in haste, getting on the nerves of the customers for newsletter sign-up. When an e-buyer is moving through the emotional online shopping journey, make the path through the checkout easy as they are shelling their hard-earned money. After the customer has completed purchasing, let the order confirmation page do the trick.

Offering Higher Client Satisfaction

The order confirmation page can do a lot to glue the customers for greater benefits. In order to grab the attention of the customers, correct use of the resources like videos demonstrating product tutorials and the like can prove to be the icing on the cake for the customers. Winning the trust of the customers is the best way to seal a long sustaining bond with the customers. When an e-buyer becomes a confident shopper, then it is, in anyway like pushing the revenue generation graph.

The Apt Use of Social Media

For giving that right nudge to a business, it is the promotion in the social media platform, which matters. The news about the immediate incentives can reach out to the people like wildfire, pronouncing the amount of discount on future purchase that a customer is going to get. It is the gifts, hot deals and the alluring offers on the products offered which play on the psyche of the buyers, making them to take a buying action, instantaneously.  When the e-sellers are able to tap the potential of social media, it is bound to have an effect on the sales figures. It is like cashing on the excitement quotient of the customers so that they naturally spread a buzzword about brands, products, exciting offers, services and the like, working as the word-of-mouth for the different brands.

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Top 10 Reasons how Tumblr can help in Ecommerce Blogging

Steve Burns Posted On - August 21, 2013

Top 10 Reasons how Tumblr can help in Ecommerce Blogging
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When it comes to tracing out a social blogging platform and reaching out to the people in the best possible way, Tumblr will have a number of thumbs-up. The popularity of Tumblr made Yahoo to acquire it for a whopping $1.1 billion. It has been six years that Tumblr has been soaring in popularity and it has emerged as a hybrid platform which can be said to be a mix of WordPress, Pinterest and Twitter.

Appealing to the Youth

The web merchants are huffing and puffing for ensuring greater visibility of their brands in the online business world. The teens have a major role to play in the way the e-sellers make their sales pitch as they are the future customers that the e-sellers need to sustain. Most of the surveys show that the majority of the customers are above ten years of age or they are in the early 30’s. Tumblr needs to utilize this new demography and a strong bond can be cemented cashing on the potential of this young buyers. If the e-sellers want to reach out to the younger demographic, then Tumblr is definitely a good platform to reach out to.

Sharing becoming the Norm

Tumblr has become a social media hub, enabling easy share of the blogs among the Tumblr community. Tumblr facilitates the process of the easy sharing with the help of ‘reblog’ feature. Syncing the Facebook and Twitter accounts have given more strength to the process of social sharing of blogs.

User-Friendly Interface

Tumblr has a very simpler interface, when compared to WordPress. You need not be a technically sound person to know how to use Tumblr. It is not about technological accomplishments that can define your engagement with this resourceful platform.

Keeping Content Short

In this fast-paced world, where multimedia has a huge role to play, it is crucial to keep things small for easy sharing and to grab the attention of the target audience.

The Average Time spent on the Website

The stickiness of a website ensures not only reflects its credibility, it enables in lowering the bounce rate and the exit rate of a website. It has been reported that on an average Tumblr users spend fifteen minutes, which is indeed commendable. Tumblr secures the position only next to Facebook. In terms of the page view, surveys have been conducted and it has been said that Tumblr receives 14 billion page views each month.

Content that engages

Tumblr has kept its focus on content consumption and it is sharing of appealing content that has made this social platform, a popular one.

The Personalized Touch in Design and Domain

Customization lends that personal feel to the users and it is well dished out by Tumblr in the form of personalized design and domain name. There are many themes that the users can incorporate easily in their account. Tumblr paves the way for customizing domain names.

Free to Use

Though nothing comes for free in this world, some of the most important things do offer you that free essence! Like Tumblr is free and you can create multiple blogs, without the need to incur additional costs.

Soaring in Popularity

If any social blogging site gained in prominence and has sustained that growth, it is undoubtedly Tumblr. It has been reported that it averages around 160 million users per month. With people and e-sellers turning to social media like never before, Tumblr has a lot to give and offer to the online brands.

How the Retailers can derive more Business Juice

When taking a look at Tumblr, it is the popular categories like fashion, food, art, crafts and the like which prove instrumentals in pushing the products of the e-sellers. Some of the top names in the business domain like Wazala, Shopify and the like, offer shopping cart facilities for Tumblr.

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