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The Essential E-Commerce Calendar: July–December 2023

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The Essential Online Shopping Calendar September–December 2023

Foresight and strategic planning are crucial in the constantly changing world of e-commerce. Important dates and events can dramatically impact your company’s performance on the calendar. Aligning your marketing strategy with these events, from major holidays to seasonal shopping frenzies, is a definite way to increase engagement and sales.

Experts say that consumers spent a whopping $886.7 billion in 2022 during the US holiday season of November and December. In the same year, holiday sales saw an increase of 14.1%.

This in-depth guide examines the essential e-commerce calendar for the second half of 2023, highlighting the significant occasions that demand your attention and participation.

Essential E-Commerce Calendar


Independence Day (July 4th): The US observes Independence Day with ardent patriotism as the year’s second half draws close. This offers e-commerce companies a fantastic chance to draw customers’ attention. Create your campaigns with freedom and patriotism in mind, using traditional flag colors. Promotions and discounts on various goods can draw customers looking for event souvenirs.


Back-to-School Season: As summer draws close, families prepare for the upcoming school year. The range includes a variety of goods in addition to books and stationery. Consider items like clothes, shoes, electronics, furniture, and dorm room necessities. Take advantage of the spirit of fresh starts by segmenting your offerings to appeal to people of different ages, from young children to college students.


Labor Day (September 4th): On the first Monday in September, people nationwide are recognized for their efforts. Profit from the long weekend by providing special offers showing appreciation for your consumers’ loyalty. Discounts on various goods, from fashion to electronics, might draw customers wanting to maximize their holiday break.


Halloween (October 31st): Halloween, a joyous holiday, marks the end of October. Think creatively, including decorations, party supplies, themed home items, costumes, and candy. By creating a variety that caters to spooky items, e-commerce enterprises can capitalize on the Halloween frenzy. Give your Halloween items an air of exclusivity by giving special bundles and limited-edition goods.


  • Veterans Day (November 11th): Veterans’ sacrifices are commemorated on this day. Make special campaigns that provide veterans and their families discounts as a sign of respect. Showing your customers how much you care about them will strengthen your brand’s relationship and encourage client loyalty.
  • Thanksgiving (November 23rd): Thanksgiving, a day of giving thanks and spending time with family, falls on the fourth Thursday of November. This is a perfect time to run special deals in online shopping. You can build anticipation by tantalizing your deals well in advance and promoting things that go well with gatherings and gift-giving.
  • Black Friday (November 24th): Unquestionably one of the most eagerly awaited shopping occasions worldwide, Black Friday is a day of unrivaled deals and discounts. Ensure your online store’s platform is prepared to manage the increase in traffic and sales. Conversion-driven, time-sensitive ads can boost your Black Friday success by increasing conversions.
  • Cyber Monday (November 27th): Cyber Monday, an online shopping craze, is the Black Friday of the digital world. Enhance the user experience of your website by showcasing special online offers as a way to get ready. You can expand your audience by using social media and email marketing.


  • Christmas (December 25th): Christmas, which marks the end of the holiday season, is when more people give gifts and celebrate. Offer a carefully picked assortment of gifts for your online store, ranging from inexpensive stocking stuffers to high-end products. Consider incorporating gift guides and expedited shipping options to accommodate last-minute purchases.
  • Boxing Day (December 26th): Boxing Day is the next day in the post-Christmas shopping frenzy and is noted for markdowns and clearance discounts. Cut back on excessive inventory while attracting customers with tempting offers. Using the correct promotion, you can ensure that consumers know about your online store even after the holiday rush.
  • New Year’s Eve (December 31st): As the year ends, e-commerce businesses can participate in New Year’s Eve celebrations. Draw attention to celebration-related goods like attire, party supplies, and health things that meet new year’s resolutions.

Preparing for the Retail Sales Holidays

You can prepare for the retail sales holidays in two parts:

  • Bringing all the shoppers to your store
  • Ensure all the shoppers leave your store completely satisfied with what they bought.

The 1st part accentuates the significance of holiday marketing, which includes:

  • Pop-up stores
  • Discounts
  • Promotional emails
  • Giveaways
  • Gift guides
  • Paid advertisements
  • Social media activities
  • Window display

But you can map out your marketing advance because of the retail holiday calendar. That way, you can easily plan out and develop the visual content, prepare the website in a timely manner, write down all the emails, and partner up with businesses or influencers.

When you want to open up a holiday pop-up store at a fair or market, this will surely give you plenty of time to take care of the logistics.

The 2nd part keeps its focus on the entire shopping experience and all the things that are included in it. There are some questions that you can utilize to optimize the store for holiday shopping. These questions are:

  • How to prepare the product inventory and offering?
  • Is it necessary to hire some temporary staff members?
  • How to effectively organize the staff shift schedules?
  • How to opt for store samplings or demos to magnify customer satisfaction and foot traffic?
  • Is it possible to provide all the order fulfillment options, such as curbside pickup, purchase online, or in-store pickup?
  • Will it be alright to move the physical store to the online platform to avoid crowds and serve all the customers during the holiday season?

Unify Your Sales Channels With Channelsale

Unify Your Sales Channels With Channelsale

ChannelSale unifies the sales channels and grants you the tools as well as services required for business management, market to customers, and integrating selling. So, the buyers on your site can witness a seamless shopping experience.

Final Remarks

To successfully navigate the e-commerce world, one must thoroughly understand the elements affecting consumer behavior. Be proactive, adaptable, and conscious of the shifting needs of your clients. By aligning your marketing initiatives with the e-commerce calendar from July to December 2023, you can position your business for maximum success.

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Quick Questionnaire On How Sellers Can Plan The Upcoming Holiday Sale

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Quick Questionnaire On How Sellers Can Plan The Upcoming Holiday Sale

For every e-commerce store, the holiday season is the busiest time for them. They need to make all the preparations so that they don’t face any issues or run out of stock. So, to make sure that the sellers don’t experience any issues, we have collated several answers from the experts here. Let’s get started:

Question 1: Before the holiday season begins, what all the sellers needs to do?

To make preparations quickly before the holiday season, all sellers must concentrate on utilizing their strategies in three different sections, such as fulfilling, selling, and marketing.  Under marketing, you must finalize the holiday budget and create an advertisement campaign. That way, it will become easier to implement before the beginning of the holiday season.

When there is plenty of time to optimize the campaigns, both the campaigns and the sellers will build relevance and history in the marketplace. For the selling part, you must check that all the products are available for purchase at the marketplace.

You should also check that the entire listing content is completely optimized. Don’t forget to review the titles, images, definitions, appropriate products, and bullet points. All these things will make sure that you gain success during the holiday season.

Question 2: In the area of product listing, what does “optimizing the product content” means?

You must have proper knowledge of your merchandise so that the procurer can comprehend whether or not the merchandise you’re marketing will match their needs. For instance, when you visit a physical shop, you will check out the products and touch and sell all the areas.

This is something that you must put under your consideration when making a product listing. You need to provide strong titles so that they can catch a customer’s attention effectively. You should also add several images to show all the purchasers the product you’re offering.

Question 3: What all the sellers should do to make sure that the inventory does not go out of stock?

To make sure that you don’t get to run out of stock during the holiday season, you should review and be proactive with the inventory forecasting work. Check the Q4 of the previous year, go through the yearly trends of the current year, and then decide on the growth objectives for Q4 2023. You should consider the products that sold the most in the previous year.

You must also consider all the new product lines and the features style of this year that should get prioritized. Be sure that you have a great amount of stock for all the prioritized and popular items that will surely satisfy all the early shoppers effectively.

Question 4: What can we do to avoid marketplace suspension as sellers? 

It takes some time for all the sellers to take care of the stock levels. But at times, many of the sellers don’t get the time to effectively verify compliance, monitor the expiration date, and evaluate the condition.  Due to the lack of attention, this can lead to many kinds of problems and will ultimately cause account suspension. So, the best way you can avoid these issues is by:

  • Verify the product compliance
  • Evaluate the product condition
  • Track the expiration date of the inventory
  • Review the present Amazon Prohibited Guidelines
  • Take a look at the present Amazon Safety Guidelines

Question 5: Can you share some tips on the delivery capabilities and make sure all the products reach the consumers on time?

It’s important to understand the shipment dates and then plan everything accordingly. To properly deal with shipment delays, here are some effective tips:

  • Effectively communicate with all the customers
  • Provide the free shipping option
  • Offer shipment tracking services
  • Partner up with all the domestic suppliers
  • Provide discounts and offers
  • To see an improvement in the delivery capabilities, the following tips can certainly help:
  • Align the product delivery with business strategy and product development
  • Concentrate on small groups of people
  • Make all the tech-related choices based on people and products
  • Stay agile and don’t opt for templates

Ending Phrase

The Q&A provided in this post can certainly help you gain more information on how sellers can make preparations for the upcoming holidays and take care of all the things. For Utilising Channelsale Team Expertise To Assist, Schedule Live Demo Meet.

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New Badge for Top-Performing Walmart Marketplace Sellers

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New Badge for Top-Performing Walmart Marketplace Sellers

The Walmart Marketplace is home to many sellers, but to make sure that you’re different from other sellers, you have to stay ahead of your competitors. That way, you will be viewed as a reliable seller.  The best way you can do so is by opting for the “Pro Seller Badge.” This a new and unique way to gain more success as a seller on the Walmart Marketplace. These seller badges, viewed as the mark of excellence, will be given to all those sellers who perform brilliantly.

Having this seller badge will help you get recognized for your excellent performance as a seller. Besides that, this badge will drive conversion and boost your business’s exposure on the online platform. You will also get the opportunity to obtain consumer confidence.

How to become qualified for Walmart’s Pro Seller Badge?

If you want to obtain a Pro Seller Badge for the Walmart marketplace, you have to become qualified for it. You should fulfill these criteria:

  • The seller should conduct less than 90% of the on-time delivers in the past 90 days
  • Sellers should have more than 2% of the cancellations in the past 90 days
  • Around 70% of the trending catalog of the seller should be less than 60%
  • Orders should be over 100 in the past 90 days
  • Sellers must not violate the performance standards or trust and safety
  • Sellers should stay active for 90 days.

Checking the status of the Pro Seller Badge: How it’s done?

If you wish to know about the status of the Pro Seller Badge, you can check out at the “Seller Center.” Whether your badge needs some enhancements or you’re already badged, you will pay for the information at the seller center.

  • Go to the “Analytics and Reports section and choose “Growth Opportunities.”
  • After that, visit the Listing Quality Dashboard
  • After that, go to the pro seller badge area and check the status

Once you go over the position of your seller insignia, it will give you a clue of whether or not it is complete. Be sure to stay rationalized with the badge’s position so that you can use it to gain triumph in the marketplace.

What makes pro-seller badges so vital?

When Walmart sellers have a pro seller badge, it will ensure all the customers that will receive an outstanding shopping experience. It can also let all the customers know they will receive premium-quality products at a great price.  Having these badges will also let the customers know that the sellers have been performing extremely well and only offers products that are double-checked.

Besides that, having a seller’s badge will also increase the conversion rate and show everyone that your business is reliable and trusted.

Last Words

The Pro Seller’s Badge from Walmart will help all the sellers greatly. It will enable them to gain more success than other sellers and also get to show all the customers that their business is trusted and offers top-quality products. It’s guaranteed that these badges will allow all the sellers to see an increase in the conversion rate.

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Amazon Brand Gating: How to Safeguard Your Brand on Amazon?

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Amazon Brand Gating

E-commerce platforms have the power to help brands connect with their targeted audience and increase their revenues. But they also doors to all the bad actors who create unauthorized representations of a brand’s products.

Since these types of situations have taken place quite a lot, e-commerce giants like Amazon have made the decision to protect their sellers from issues through “brand gating.” Speaking of brand gating, what exactly is that? Let’s find out!

Amazon Brand Gating: A brief definition

The brand gating program on Amazon was created to help all Amazon sellers by enabling them to stop all the unauthorized sales of knockoff items. Through the “Amazon Brand Registry,” all sellers can protect their presence in the marketplace. This will restrict the sellers for all their items, and they will need to be written permission and approval before the resellers can conduct the operations.

What makes Brand Gating on Amazon Crucial?

Despite being a reputed e-commerce giant, Amazon is the hotbed for all phony activities. Many top-notch businesses have hesitated to sell their products directly to customers due to such reasons.  Even though countless measures were taken to prevent these situations, customers still fall prey to all the forged scams. They find themselves tangled up in these problems because they cannot tell the difference between the actual products and the forged ones.

They keep their focus a lot more on comparing the prices instead of vetting the merchants to make convenient and quick purchases. When they come across products available at a lower price, consumers believe that Amazon is providing them with great purchase options. This is exactly where all the issues begin.

Branding gating will enable all the sellers to take immediate action on all the scammers and will prevent all the customers from buying fake and low-quality products.

How exactly does Brand Gating on Amazon work?

Branding gating at Amazon needs all the resellers to provide evidence that they have permission to sell your items on Amazon. You can choose the listings and products that will need proof from the reseller by connecting an ASIN [Amazon Standard Identification Number].

The resellers will get a notification and will only get the chance to resell your products if they:

  • Sends 3 buying invoices from the distributor or the manufacturer
  • Pays a non-refundable fee of $1500 to your business
  • Submits written permission from a business to sell all the gated items

The documentation and the fee will prevent all these sellers from getting a payout by scamming all your products or items.

How to apply for the brand gating program Amazon?

When you’re determined to get the brand gating program for your business. You must apply for it. To do so, you must follow these easy steps:

  • You must register your business with “Amazon Brand Services.”
  • Provide the Amazon Standard Identification Number for the brand gating
  • After that, you must submit the application, and Amazon will manage the rest

Ending Phrase 

Amazon branding gating helps you prevent all unauthorized resellers from selling knockoff products to all customers. It will keep all your products safe and away from unwanted resellers, increase revenue, and will allow you to have full control over your products.

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Listen to the Customers Who Rely on Our Services

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To learn whether or not a service is effective or top-notch, the reviews provided by past customers are helpful. This is also the same for ChannelSale. Many of the customers have taken up the services by utilizing their site. They claimed to have received positive outcomes when they used their services for managing affiliate network campaigns, comparison shopping, and numerous marketplaces. Now, let’s take a look at some of the reviews on ChannelSale:

Denali Home Collection

Rating: 5/5

Our relationship with the ChannelSale team has been strong for the past 5 years and we have nothing but only good things to say about the crew and the application. They have also provided us with plenty of support from them and have responded to all our queries without any delay

Working with ChannelSale all these years I have never once waited for more than 5 minutes just to get a response from them and it doesn’t matter if it’s the night or day time. They certainly provide the best customer service. We also wish to point out that their application and technology has enabled us to streamline our business when other applications were not useful. We from Denali Home Collection, highly recommend this app for all those businesses who are selling on Shopify.

The application will surely help them integrate with numerous 3rd-party channels greatly. Thank you once again for your excellent service!

House Plant Shop

Rating: 5/5

ChannelSale have helped us greatly with the entire integration work for our various marketplaces and sales channels to Shopify. Their unit has helped us with Google, Wayfair, Etsy, Walmart and Amazon They have also wish connections for the tracking, orders and even the inventory. The communication with the team has been exceptional and they respond to all our queries quickly.

Honestly, we have utilized many kinds of services in the past, but ChannelSale has been the best and reliable one among all of them. We look forward to work with them in the coming future. Thank you so much for your help!

Rev in Style Inc

Rating: 5/5

ChannelSale has been one of the best firms I have worked with. They have a crew of knowledgeable and friendly specialists who can get the work done on time. I was extremely blown away by their style of working.

The team is always ready to offer the best solution for a certain issue and always answers all our questions without any hesitation or delay. Will be recommending to everyone I know!

TK Products LLC

Rating: 5/5

The ChannelSale crew has been the best firm to work with. They have helped in making the whole procedure of updating and tracking down all the orders manageable and easier for us. They constantly assisted us by working and managing all the work and resolving issues along the way. The account managers from ChannelSale have made things easier for us and due to such reasons, we experienced no issue when running our business.

Thank you so much for your assistant!

Ending Note

The information provided in this post will give you a good idea about ChannelSale and the services it offers. The reviews here will give you an idea of how its clients have benefited from them and which areas they were able to make improvements through their services.

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The most anticipated Amazon shopping day of the year is almost here!

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The most anticipated Amazon shopping day of the year is almost here

Prime Day on Amazon is an annual event that provides all Prime members with numerous deals and discounts on products. These products are provided from all the well-known brands along with the 3rd-party sellers.

This is a massive event, and it’s guaranteed that members will find products based on their budget and needs. Apart from the popular brands, you can purchase items from small businesses as well.

This particular event was introduced back on 15th July 2015 to celebrate the 20th birthday of Amazon. Since then, Prime Day events have started to occur every year.

What exactly is Prime?

Before you head to the actual part, it’s crucial to know what exactly is Amazon’s Prime. Prime is well-known for providing the best of entertainment savings and shopping to over 150 million Prime members across the globe, along with 300 million active user accounts.

Prime also provides unlimited access to various top-notch series and movies through Prime Video. It also provides a free listening option to 2 million songs, playlists, stations, and even podcasts through Amazon Music.

Individuals can also enjoy free games through Prime Gaming and get access to over 3000 magazines and books through Prime Reading. Prime also offers unlimited image storage through Amazon Photos.

Tips every online retailer should follow for Amazon’s Prime Day

Prime Day is all about making preparation for all things right, from reliable fulfillment to enticing advertisements. But there are three areas where online retailers have to keep their focus. These are:

  1. Marketing

It’s important for all online retailers to create a unique and strong Amazon advertising technique and also get to schedule all the promotions in advance.

Online retailers begin testing out their advertisement formats and campaigns to make sure that all the shoppers see all their products or items clearly.

Retailers who are registered to a specific brand must take advantage of all the A+ content. Doing so will enable them to cross-advertise all the products, boost sales, and also get to increase traffic.

  1. Sales

Online retailers should effectively optimize all the feature bullets and product titles to increase engagement. Try comparing the listing with your competitor’s and check what exactly you’re going up against.

You can also try the Amazon Re-pricer to properly compete with all the other listings and get to boost the revenue along with it.

  1. Fulfillment 

You need to make sure that there are no issues or errors during the delivery and shipping of all the products. This can certainly ensure quick, problem-free fulfillment during the Prime Day event.

If you’re an FBA, you must make sure that all your inventory reaches the fulfillment centers of Amazon on time. Set out all the expectations with your crew for effective day-of execution and communication.

Last Note

Amazon’s Prime Day event is a popular and crucial event for all the Prime members out there. At this event, they can shop all the unique products or items at a price that will fall under their budget. Furthermore, they will also come across many unique discounts and offers on many things, such as electronics, home décor, furniture, etc.

Read ChannelSale Amazon Integration Features

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It’s never too early to start prepping for the Holiday Season

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Holiday planning is not just essential for the general public, but online retailers should also make plenty of preparation for the busiest season of the year. Research has provided evidence that around 28% of the people in the US begin their holiday shopping before the month of November.  So, during this holiday season, online retailers will experience some struggles, such as overall economic uncertainty, constant supply constraints, and shipping delays. That’s why waiting till the fall season to make the preparations can be unfavorable.

To prevent any issues from occurring, you need a proper strategy that can help you get a head start for the holiday season. It can also provide you with some effective solutions for the challenges you might face.

To prepare for the busy holiday season, these tips can surely help you:

  1. Making all the last-minute preparation

There is a new technique used for the traditional holiday season, and it’s known as the “October Kick-off.” During this time, shoppers will look for gifts and will also end up purchasing some products.

Shoppers will certainly get their shopping lists checked off, and this clearly shows you must do the same. So, when the deadline of October hits, you should do the following:

  • Resolve all the issues and review the active listings
  • Optimize for the A+ content so that you can tell a product and brand story
  • Solidify the Q4 catalog assortment
  • Audit the data across different active marketplaces.

When you want to meet the deadline, you should optimize and collect the primary assortment you believe will sell during the holiday season. Also, review the low and top performers of the previous year and detect your ideal and current inventory levels.

Besides that, you should also broaden the net to a diverse range of marketplaces. By the 1st week of October, you should be active in all the new marketplaces.

  1. Deal with the increasing economic pressure 

The increase in inflation has put constraints on the customer’s wallets. But that didn’t stop them from purchasing their products. Customers have constantly spent their funds even when the cost of all the products is pretty high.

But they’ve been a lot more selective in the things which they wanted to purchase. As an online retailer, you have to outpace all your competitors through the following:

  • Outstanding customer service
  • Quick shipping options
  • Useful data and descriptions
  • Positive ratings and reviews

When you’re experiencing your constraints, you can eliminate them by taking care of all the supply chain challenges. To do so, you have to learn about the replenishment dates of the Q4 inventory when you’re utilizing the marketplace fulfillment solutions.

  1. Meet all the goals

Even though you make all the preparations, you might miss out on the selling goals for the holiday season. But remember, even though the holiday season might experience a high sales peak, most of the sales take throughout the entire year.  So, don’t try to go dark after the holiday season is over. Rather than that, you should:

  • Extend the seasonality with a global approach
  • Constantly offer outstanding customer service
  • Evaluate the lowest and top performers of the holiday season so that you can make the proper decisions for the year.

Ending Words

The information in this article will certainly help you gain proper knowledge and understanding of how you must prepare yourself for the holiday season.

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Marketing on Amazon – The Amazon 1P vs Amazon 3P Dilemma

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The Amazon 1P vs Amazon 3P Dilemma

When it comes to vending products on Amazon, people sell their own items through Amazon’s marketplace and get to fulfill all the orders through FBA [Fulfillment-by-Amazon]. In other words, it’s known as Amazon 3rd party or just simply Amazon 3P.

But ever thought about how exactly Amazon manages to carry all types of brands and products on its own? Well, the company purchases at a wholesale price from many brands, which includes all the small and big brands. They do so through the Amazon 1P or Amazon Vendor.

Both Amazon 3P and Amazon 1P have a massive difference between each other. As a merchant, you need to have a good understanding of them if you’re planning to sell products on Amazon.

Amazon 1P vs Amazon 3P: Understanding the Difference

In this section, you will get a good understanding of Amazon 3P and Amazon 1P and the difference between them. Let’s find out.

Amazon 3P [Amazon Third Party]

Experts have provided evidence that Amazon has listed around 2 million small and mid-size businesses as Amazon 3P [Amazon 3rd Party]. Besides that, based on a 2021 SMB report, around 7,400 items were each minute between September 2020 and August 2021.

This clearly shows that Amazon 3P is extremely profitable on this platform. Besides that, Amazon 3P is an ideal option for all types of mid-size and small businesses where they get to sell their products through “Seller Central.”

Under this Amazon model, all the 3rd-party sellers will list their items on Amazon. They also get the opportunity to fulfill all the orders through FBA or Fulfillment-by-Merchant. Amazon will provide customer support, payment processing, and a website.

But the 3rd-party sellers will be responsible for handling the inventory, optimizing the listings, setting up the prices for all the products, taking care of the advertisement, and many more.

Amazon 1P [Amazon 1st Party]

Also known as Amazon Retail, Amazon 1P is pointed to the direct sales made by Amazon to its customers. Under this model, Amazon buys all the products from the distributors or manufacturers from the “Vendor Central.”

After that, it sells them to all consumers directly through the Amazon platform. The platform is known to own the inventory and is also responsible for the returns, setting up the price, customer service, and inventory management fulfillment.

Experts have pointed out that Amazon recorded e-commerce sales of $671.2 billion back in 2022. Out of that, Amazon 1P sales accounted for $247.2 billion in 2022.

Benefits of Amazon 3P

You will come across some great benefits of the Amazon third-party model, and some of these are:

  • You will be liable for taking care of the pricing authority and also controlling the retail prices.
  • You will have a lot more control over your business because you will have plenty of options when it comes to brand presence, inventory, product details, etc.
  • You can easily generate all the retail instead of the wholesale ones.

Benefits of Amazon 1P

In this section, you will encounter some of the benefits of the Amazon 1P:

  • Get product orders in bulk from Amazon based on an established cadence.
  • You will receive a wide range of advertisement opportunities
  • You have to provide a flat fee instead of the separate marketplace selling fee

Final Words

Amazon 3P and 1P are two different models that are used by businesses and brands to sell their products on Amazon. But both of these models are different from one another, and both of them have their own set of advantages.

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How Online Retailers Can Eliminate Excess Inventory?

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How Online Retailers Can Eliminate Excess Inventory

For all the online retailers, excess inventory can be a massive issue. It’s mainly because when this inventory is left unsold, it will keep accruing the carrying cost.  This can be a costly proposition because experts say that the carrying cost is around 20% to 30% of the entire inventory cost of a business. Having excess inventory is also bad for the cash flow.

It’s mainly because excess inventory can lessen the profit margins, increase the inventory cost, can cause overstocking, and will lead to dead stock. But there are several methods through which you can easily terminate the excess inventory. Let’s find out what they are!

Terminating excess inventory: How to get it done?

There are some great ways through which you easily get rid of all the extra inventory. These are:

  • Build promotions on the extra products

If you want to sell all the extra products from your inventory, you should try promoting them when the competition is less. That way, you can also reach all those customers who are looking for deals on products.

  • Concentrate on the products

Effective segmentation can lead to the proper advertisement. You can segment all your promotions through the “Google Merchant Promotions” on various product sets so that you can move all those items.

  • Modify the feed

In the Bing and Google feeds, utilize the custom labels. That way, you can flag all those item sets that have a high inventory. After that, you can create more campaigns around those product sets.

  • Offer a gift

To get rid of the excess inventory, you can give all your low-cost items as a gift to your customers when they make a purchase.

  • Advertise the product bundles

Bundling all the items together is an excellent way for all online retailers to advertise their products, move inventory and also raise awareness for specific products. To promote all these product bundles, you can opt for advertisement campaigns, which will last till the holiday or seasonal period. There are some effective ways you can publicize the product bundles, which are:

  • Retarget all your former or existing customers 
  • Get more targeted customers through Amazon Advertising 
  • Use sponsored display advertisements to raise awareness for the products by directly targeting the competitor ASINS.
  • Choose sponsored videos to show all the customers the branded content, which is a new and unique way to eliminate excess inventory. 

Segment the email list.

Send emails to all the historical and recent consumers to give them a reminder about your product line and business. When segmenting the email list, you should make one for all those customers who look for offers and deals.

Selling strategies that can help you sell off excess products

When you’re planning to use the selling method to terminate the extra inventory, there are several strategies that can help:

  • Augment the product listings

It’s crucial to optimize product listings. Check to see if any improvements are needed, think about the customers, and take a look at how they shop, where to do they shop, and what they’re planning to get this year, season, and month.  You should revisit the search terms and tweak and update them by adding new details on the products, which will be valuable for the search outcomes.

  • Expand to new regions or marketplaces 

Expanding to new areas and also marketplaces is ideal for all online retailers as it will provide them with new customers. It will allow you to trade all the extra products present in your inventory.

  • Find new regions in your marketplace 

Choosing international markets to sell your products can help you increase your sales and consumer base. But you don’t need to learn about a marketplace where you’re using online platforms like Amazon to sell your products.

Its Global Selling program has a cross-border trade option, and your products will be available to all those customers who are already shopping at Amazon.

  • Test out all the new social channels

Apart from using Facebook or YouTube to promote your products, you can now utilize other social channels, such as Instagram and TikTok, to raise awareness for your products. That way, you can increase the product sale and also gain new customers.

  • Get rid of friction from the buying path

All your email advertising, social ads, and other digital touchpoints have a shoppable solution; you must eliminate all the issues from the purchase path. That way, you can turn all the interested individuals into consumers.

Recheck the completion process.

You need to make some primary changes in the fulfillment procedure, and it should apply to not just the excess inventory but to all the inventory. You also might want to see some changes in the fulfillment approach apart from adding new channels, deals, and discounts.

Last Note 

To get rid of the surplus products and work on your business objectives, you should experiment with various strategies. You can gain more information and speak with an e-commerce consultant from ChannelSale and learn how you can magnify your e-commerce business.

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Full-Funnel Commerce: How to Build an Online Strategy for the Entire Consumer Journey?

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How to Build an Online Strategy for the Entire Consumer Journey

Every consumer wishes to have an outstanding experience when they shop from an online store or business. It’s because around 86% of consumers leave a business or brand within 2 seconds because of poor experiences.

Experts have even provided evidence that back in 2022, around 49% of consumers left a brand because of poor customer experience. So, if you want all the consumers to have an excellent customer journey by shopping from your brand, you need a good strategy for it.

There are several ways through which you can easily create an excellent strategy that will help simplify the whole consumer journey. These are:

Personalize the entire experience 

In today’s modern world, personalized service is no longer an option, but it has become crucial. Many customers these days want brands to anticipate all their needs and around 63% of them want to have a personalized experience.

Besides that, 37% of the consumers have claimed that they will not purchase any product or do business with brands that do not provide a personalized experience. Due to such reasons, many businesses have opted for personalized strategies to increase their revenue.

One of the best ways companies can offer personalized experiences is by providing discounts and offers based on consumer behavior. Brands can also provide personalized suggestions to offer their consumers the best experience.

Enhance the UI [User Experience] Navigation 

When the website is not that easy to navigate, it will become difficult for all the customers to fulfill their end goals. Low-quality user experience can frustrate the customers, and they might end up abandoning the application or the website.

Based on 61% of web designers, poor navigation is one of the primary reasons why many customers and visitors leave a particular website. It’s extremely crucial for a business’s website to outline the journey the visitors must take to reach their end goals.

All websites should use logically arranged, easy-to-locate and clear buttons for the navigation menus.

Make the website optimized for the mobile 

Experts have pointed out that 59% of web traffic comes from mobile phones. Many website design companies have also said that the primary reason why people leave websites is that they do not function properly on mobile devices.

Brands optimize their website design for smartphone devices by reducing the size so that it loads faster on the small screen. Besides that, brands have to make sure that their website responds perfectly when consumers access it from their mobile devices.

This will not just provide the consumers with an excellent experience but will also enable them to purchase all the products or items from the website.

Last Note 

Every consumer wants to purchase from a brand that has an outstanding and highly responsive website. That way, they will not just have an excellent experience but will also allow them to navigate from one page to another on the site.

Besides that, businesses should also make their website mobile optimized so that people can access them from their respective mobile devices whenever they want.

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