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The Essential Online Shopping Calendar | July to December 24

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The Essential Online Shopping Calendar

Holiday season is very important for entrepreneurs, particularly for e-commerce entrepreneurs. They need to make optimal use of innovative and excellent planning techniques well in advance besides aligning with the calendar to boost sales. Prior planning also helps in nurturing customer loyalty from July to December. Here, we bring you a few tried and tested ways that can be leveraged to boost business in the holiday season.

July | Celebrations Begin

In July, while we enjoy the summer season and celebrate Independence Day in the U.S., it’s also a month for Amazon Prime Day. Although Amazon typically confirms the date of the event, being ready for Prime Day can bring various benefits.

Independence Day (U.S., July 4th): This national holiday commemorates independence and the historic signing of the Declaration of Independence in 1776. Summer vibes continue. The peak of summer brings days of fun and vacation plans, prompting customers to seek related products and experiences.

Amazon Prime Day: Brands across the nation gear up for the biggest annual sales event – Amazon Prime Day. The prime day event on the website is an annual feature that offers its Prime members with amazing deals and offers on numerous products throughout the site. Such products are sourced from top brands and third-party sellers.

The Essential Online Shopping Calendar - July to December 24

August | Autumn Buys

Moving on to August, as summer gradually transitions into autumn, it’s a time to clear out inventory and gear up for fall marketing campaigns. With schools reopening in September, parents and students start their back-to-school shopping as early as August.

Back-to-school rush: Many families use this period to prepare for the school year by purchasing clothing and school supplies.

End-of-summer deals: Consider offering sales and promotions towards the end of summer to make room for inventory.

September: Celebrating Labor Day

September begins with the Labor Day. It signals the beginning of holiday sales. Entrepreneurs can make the best use of this time to show their gratitude towards their customers by offering promotions and discounts. Attract them with electronics or fashion with deals.

October: Embracing Halloween Spirit

Halloween spirit is an all-time high as the October comes to an end. It is also a perfect time for sales events. Entrepreneurs can make the most of their creative skills and come up with a range of costumes, decorations, and themed products. Launch limited edition items or bundles during this time to give buyers a feel of exclusive buying. This also helps in driving sales.

November: Honoring Veterans Day & Thanksgiving

November is marked by gratitude and reflection, with Veterans Day and Thanksgiving at their core. Show respect to veterans through discounts while captivating Thanksgiving shoppers with offers.

Anticipation plays a role, so you must kick off your efforts well ahead of time to maximize engagement.

Black Friday | Cyber Monday

Black Friday and Cyber Monday, the heavyweights of holiday sales, offer opportunities for e-commerce businesses. Make sure your online store is ready for the surge in traffic and sales by running ads that drive conversions and offering time promotions. Embrace the landscape on Cyber Monday by improving your website’s user experience and utilizing media and email marketing.

December | Christmas & Beyond

December marks the peak of the holiday season, focusing on Christmas celebrations and beyond. Showcase a curated selection of gifts ranging from stocking fillers to luxurious items. Don’t overlook Boxing Day, known for its discounted prices and clearance sales. Keep the spirit alive as you transition into the year with products tailored for New Year’s Eve celebrations.

Preparing for Holiday Retail Sales

Success during holiday retail sales hinges on preparation. Divide your approach into attracting customers to your store and ensuring they have a shopping experience. Use strategies like pop-up shops, discounts, promotional emails, and social media engagement to entice shoppers. Additionally, enhance the shopping journey by optimizing inventory management staffing arrangements and order fulfillment processes.

Connecting with Consumer Behavior

It’s crucial to grasp consumer behavior when navigating the world of online shopping successfully. Stay proactive, adaptable, and in tune with your clients’ changing needs. By integrating your marketing strategies with the e-commerce calendar, you can position your business for results.

Teaming Up with ChannelSale

For businesses looking to enhance their sales growth, ChannelSale provides a wealth of experience and state-of-the-art software solutions. With close to two decades of know-how, ChannelSale assists sellers in syncing product listings, inventory, and orders across platforms. Partnering with ChannelSale paves the way for avenues of growth, enabling businesses to expand their reach and boost sales on different channels.

In summary, the holiday season offers an opportunity for online businesses to increase sales and nurture customer loyalty. By aligning your marketing strategies with the calendar and tapping into the knowledge of partner like ChannelSale, you can prepare your business for success in the competitive world of e-commerce.

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Are You Ready for Prime Day 2024

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Amazon Prime Day 2024

Brands across the nation gear up for the biggest annual sales event – Amazon Prime Day. The prime day event on the website is an annual feature that offers its Prime members with amazing deals and offers on numerous products throughout the site. Such products are sourced from top brands and third-party sellers.

What is Amazon Prime Day?

Amazon Prime Day is a massive event organised by Amazon that guarantees its members the best products based on their budget and needs. Apart from this, customers can buy items from thousands of small businesses as well.

How did it start ?

The  Amazon Prime Day was introduced on 15th July 2015 as a commemorative event for the brand’s 20th birthday celebrations. Since then the same has occurred every year.

So what exactly is Prime?

Amazon Prime is known for offering the best of entertainment, savings and shopping for its 150+ million global customers and its 300 million active user accounts.

Prime membership also offers unlimited access to top-notch entertainment series, movies and content through its Prime Video platform. Users can also listen to 2 million songs, playlist, stations, etc. through Amazon Music at no additional cost!

That’s not all – users can also enjoy free games through Amazon’s Prime Gaming and get access to 3k magazines, books, etc. through Prime Reading. Prime also offers unlimited image storage through Amazon Photo services.

Tips that a retailer must follow for maximising on Amazon’s Prime Day 

Amazon’s Prime Day is about making preparations for reliable fulfilment, advertising and other aspects to ensure effective outcomes.

However, there are certain areas where you must keep your major focus –

  • Marketing

Marketing your brand is crucial for attaining effective results. To maximize your profits, you should create a strong and unique Amazon advertising technique and schedule the promotions in advance.

Often retailers begin testing their advertising formats, campaigns, etc. to ensure that all shoppers see their offerings with ease.

Further, retailers registered to a specific brand must take advantage of the A+ content. This is crucial as it enables you to cross advertise all products and boost sales. It is also important to increase traffic to your Amazon listings.

  • Sales

Online retailers should effectively optimise on all features, bullets and product titles. This is crucial to increase engagement and drive sales.

It is recommended to try comparing the listings with the competitors. This helps you to understand and plan for what you are up against.

You can also try Amazon Re-Pricer to properly compete with other listings in your specific category. This also has a positive impact on your revenue.

  • Fulfilment

You also need to make sure that your fulfilment is minus issues and errors during the delivery and shipping.

Ensuring this brings a quick and hassle-free fulfilment during the Prime Day.

For FBA, we recommend that you ensure that all your inventory reaches the selected Amazon fulfillment centres on time. You must also set out all the expectations with your team for an effective Prime day sales execution, fulfillment and communication.

How can ChannelSale help you optimise your Amazon Prime Day potential?

ChannelSale equips small and medium-scale online sellers with cutting-edge solutions and expert services. This is crucial for automating product listings, inventory management and order streamlining across leading sales platforms.

Instead of deploying multiple human resources to manage such online avenues, you can choose ChannelSale to optimise your product listings across leading shopping sites. You can also get in-depth product sales performance reports and insights into the best practices to improve your presence.

Conclusion 

Amazon’s Prime Day 2024 event is a popular and crucial event for businesses and Prime members alike. At the event, customers can shop across unique products or items at amazing prices. They will also come across numerous discounts, offers and other savings on categories like electronics, home decor, furniture, etc.

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Amazon US Retail Sales Forecasted to Grow by More than $100 Billion in 2024

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Amazon US Retail Sales

Amazon is transforming US retail and latest estimates peg the same to reach $641.3 billion this year. This is a rise of 19.9% from the previous year.

Projected growth across categories 

The estimates project the following top level physical goods categories that will have the highest YoY growth rates this year on Amazon US

 

Category name Estimated sales (in 2024) Projected YoY growth rate
CDs and Vinyl  $607.5 million  +29.6%
Beauty and personal care products  $36 billion  +26.0%
Pet supplies  $22.6 billion +25.3%

 

For physical goods, the following top level categories are expected to have the slowest YoY growth rates this year on Amazon US

 

Category name Estimated sales (in 2024) Projected YoY growth rate
Books  $9.1 billion  +0.9%
Video games  $5.6 billion  +2.8%
Handmade products  $606.6 billion +3.0%

Understanding the above trends is important for planning and management of your brand growth and success.

What other categories or niches are expected to grow this year?

On assessing the growth trends of smaller niches within the top sellers on Amazon US, the following are noted –

  • Janitorial and sanitation supplies are a fast growing category on Amazon US this year. The same is expected to rise to 176% YoY and is pegged at $1.6 billion.
  • Though grocery and gourmet food category is also predicted to grow at 8.9% YoY but beverages alone are expected to cross $9 billion this year (27.3% YoY). This means that the beverages sales will capture 45% of this total category with previous value of 38.3% in the last year.

What is the most stable category on Amazon US?

Experts estimate that women’s jewellery is the most stable and fast growing category on an annual basis. The same has $3.7 billion sales projections in the year.

What is pushing the trend?

Amazon’s overall growth in the USA market is positive. The same is driven by rapid expansion of sales across numerous CPG categories. Unlike previous trends, luxury, apparel and electronics are not on the rising trend.

This shows that the US consumers are focusing on purchasing grocery, health and beauty offerings in Amazon. This is a significant finding considering the close competition from TikTok Shop that offers similar offerings.

Top considerations of your Amazon sales plan for 2024

It is important to ensure you resist the temptation to promote your entire catalogue on the platform. It is best to focus on top-selling products to ensure a strong impact. You must also ensure adequate products are available to cater to such an increased demand.

To ensure that your brand attains the desired standards, you may ensure the following –

  • Amazon’s strict review policies focus on favouring only credible sellers. You should encourage your customers to review on Amazon and safeguard your reputation.
  • You should optimise images to engage shoppers and address common challenges. You must also utilise all available image stocks effectively.
  • To drive more traffic to your listings, you must focus on strategic keyword placement and research. You must also work to integrate your products according to Alexa’s needs by optimising keywords and content for voice-related searches.
  • Build a buzz by promoting your deals and brands to interested shoppers. You can also engage with the audience to create awareness about your brand.
  • You must scale up efforts to reconnect with the audience even after the prime sales.

Conclusion

If you wish to transform your Amazon Prime Day sales plan, and business potential and redefine success, it is recommended to invest in ChannelSale solutions.

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2024 Holiday Shopping Season Prep Already You Bet!

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2024 Holiday Shopping Season

The retailers must prepare for the shoppers as soon as holiday shopping time arrives. This time of the year is very crucial for them. As per studies conducted in this field, 28 percent people start holiday shopping well before November. Thus, online retailers must be prepared for the sudden increase in shoppers. They may encounter many challenges, such as supply chain issues, uncertainties, shipping delays, etc. So, waiting till the nth hour to start preparations for holiday shopping may pose many problems.

Online retailers can devise a well-thought-out strategy that keeps them ahead of the game and handles any contingencies that they may face. Here are a few tips that can help them prepare for the 2024 holiday season shopping.

2024 Holiday Shopping Season Prep Already

Also referred to as “The October Kickoff,” this approach is gaining much traction among excited shoppers. Instead of waiting until the last minute, they start making plans for the holiday season as early as October. This way, they have ample time to look for gifts and make timely purchases. They are ready with their shopping lists and start the activity with proper planning. Once the shopping list is ticked off, the retailers can align with the shoppers, see what they are doing, and prepare for the upcoming holiday season. Thus, as the October deadline looms larger, here is what an online retailer can do-

  • Let us tackle any problems and check out the existing listings.
  • Improve the Amazon A+ content to convey your product and brand narrative.
  • Settle the products to include in the fourth quarter catalog.
  • Review all data across active marketplaces.

The retailer must optimize and collect the expected projects that will sell well in the upcoming holiday season. This way, meeting the October deadline becomes easier. It is also the best time to evaluate which products are not faring well or are underperforming from the previous year so that the retailer can create optimal inventory levels. The retailer can also make plans to enhance reach to diverse marketplaces. This way, in September, they can establish a strong presence.

Overcoming Challenges

Consumer spending habits have undergone a considerable change due to inflationary pressures. Despite high product costs, customers make purchases, but they have now become more discerning when making buying decisions. As a retailer or a seller, it is essential to stand apart from the competition by focusing on critical areas –

  1. Assisting customers with their needs
  2. Providing shipping options
  3. Describing products. Offering details
  4. Gathering feedback and reviews

Understanding the stocking schedules for Q4 inventory when utilizing marketplace fulfillment services is crucial in the supply chain to overcome obstacles.

Critical steps for success include

  1. Setting goals
  2. Planning and achieving sales targets during the holiday season can be quite a task as sales peak during this time, but transactions happen throughout the year.
  3. Expanding marketing campaigns globally
  4. Upholding customer service standards
  5. Evaluating holiday season performance to guide decisions for the year

Make the most of the expertise and two decades of experience of ChannelSale to boost product sales growth. We use advanced software solutions to sync inventory, listings, and orders across different channels.

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Recap 2023 Black Friday and Cyber Monday Weekend | Registering an All-Time High

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Black Friday and Cyber Monday Weekend

Recap performance results of the 2023 Black Friday and Cyber Monday weekend shopping turnout results that soared to record highs. As per a report by Adobe Analytics, Black Friday online sales were almost $ 10 billion, up 7.5% from the previous year. And that of Cyber Monday it was $ 12.4 billion, up 9.6 from 2022.

Which marketplaces were the biggest beneficiaries of Black Friday and Cyber Monday sales?

Amazon and Walmart marketplaces were the biggest beneficiaries of the Black Friday and Cyber Monday sales this year. As per Digital Commerce 360’s Top 1000 ranking, Amazon ranks number one among the largest North American online retailers and third in its global rankings. Also, as per the 2023 Global Online Marketplaces Report, Walmart is No. 2 in the Top 1000 in North America and No. 9 worldwide.

What were the total sales by Amazon and Walmart marketplaces during Black Friday and Cyber Monday?

Amazon announced November 17 to 27 as the 11-day shopping event to capitalize on the Christmas sales.

It sold over 1 billion items during the event but did not share its sales value or year-to-year growth. But reports confirm that half of the billion items ordered on Amazon, or over 500 million items, were sold by small and medium independent sellers. Amazon marketplace had the highest traffic from US purchasers during the event, accounting for 26.5% per the Digital Commerce 360 analysis using Similarweb data.

Walmart was the other marketplace that saw its biggest sales days in its entire history during this Black Friday and Cyber Monday sales. There was a four times jump in its peak orders per minute over last year’s sales.   WFS or Walmart Fulfillment Services, which provided end-to-end services, achieved sales during these days that were four times higher than its sales ever to ship around twice the number of units than the previous year.

Four top trends and results of 2023 Black Friday and Cyber Monday

Gone are the days of standing in queues early in the morning among the rushing people for Christmas purchases on Black Friday after celebrating Thanksgiving day. In this digitalized and globalized world, the contemporary retail landscape in rushed crowds has transformed into an extended experience of shopping in the comfort of home or from anywhere.

Compared to Black Friday, Cyber Monday is a new extravaganza from 2005 for people to do only online buying and technology products. The following are the few trends and results of Black Friday and Cyber Monday that broke many records created regarding value, online traffic, number of sales, items, etc.

  1. As per NRF or National Retail Federation data, over 200 million shoppers bought products from websites and stores during the five-day weekend from Thanksgiving Day, which was a record than any other previous year.
  2. As per Salesforce data, there was an average rise of 4% of the selling price of all product categories in 2023 Black Friday and Cyber Monday sales in 2022
  3. Adobe Analytics ICSC post-Thanksgiving weekend surveys confirm that e-commerce sales on Cyber Monday alone were $ 12.4 billion, and for the five days from Thanksgiving, $ 38 billion.
  4. As per the US Department of Commerce, e-commerce sales grew by 7.75 % in the 2023 third quarter, which is far ahead of the total retail sales that grew only 2%

In an upcoming article we will in-depth cover the key checkpoints for online sellers to include in their preparation strategy for the next Black Friday and Cyber Monday Weekend 2024 for simplifying multi-channel selling for companies like yours to grow your business even beyond your expectations.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

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Gear Up for 2024 and What it Holds for the eCommerce Sector

You have come to the right place to look back on the e-commerce sector in 2023 and what trends to arrive in 2024 to increase its sales rapidly. Statistics confirm that e-commerce sales in 2023 crossed 6.5 trillion dollars and will cross 8 trillion dollars by 2026. It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more.

So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024.

A Lookback of the e-commerce sector in 2023

In this digitalized and globalized business world, the e-commerce sector has seen continuous growth in the last few years, including 2023. With the pandemic boosting the use of e-commerce sales, it continues undeterred because of its many benefits for both buyers and sellers. Also, the number of smartphone users will increase from 6.4 to 6.7 billion people from 2022 to 2023. Statistics confirm that there were over 215 million new social media users as of October 2023 compared to the same time in 2022 to increase social commerce. All of it added to the rise of e-commerce sales from 5.7 to 6.5 trillion dollars from 2022 to 2023.

 

What’s to arrive in 2024 for the rising e-commerce sector?

Mobile shopping continues its rapid rise to constitute over 63% of e-commerce sales. With an increase of over 5% in the number of smartphone users every year, there will be around 7 billion people having smartphones in 2024. Millions of new social media users add up every year to also increase e-commerce sales. Irrespective of age, e-commerce buyers are expanding worldwide because of delivering groceries and medicines to their doorsteps.   Most of the  IT giants like Amazon, Walmart, Apple, E-bay, Google, and many others will increase their part in boosting the e-commerce sector in 2024.

What are the trends to arrive in 2024 to boost the e-commerce sector?

In 2023, there was a continuous rise in social commerce and personalized e-commerce experience for customers, apart from improved logistics to deliver goods on schedule to boost the sector. With e-commerce sales in 2023 exceeding expectations from 6.3 to over 6.5 trillion dollars, it is only expected to grow beyond 7 trillion dollars in 2024. And the following new and improvised existing trends will make it possible in 2024 and beyond.

  • An increase in the live streaming of thousands of products in a minute to viewers in an exclusive event by many companies will increase consumers’ interest in not missing out on limited-time, unmatchable offers.
  • Improved AR or augmented reality shopping will increase customer encouragement by trying the products to boost their confidence in making purchases and also to reduce returns.
  • Better multiple payment options collecting zero personal data from the consumers will increase their trust in the marketplace to buy more e-commerce products.
  • Improved customer service using NLP or natural language processing enhanced chatbots to provide answers to most queries and solve issues will boost online sales.

Wrapping up

Looking back, 2023 was a fantastic year for the e-commerce sector, and as per the details and trends above will make sure that 2024 will also be better for e-commerce sales to cross the 7 trillion milestones. E-commerce businesses wanting to capitalize on the rising tide and to know many more trends should contact ChannelSale integrated with most of the major world-famous marketplaces, comparison shopping engines, social network sites, affiliate networks and shopping carts for cutting-edge software solutions to take sales to new heights.

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Frustrated Due to Incessant Fulfillment Challenges? We Have The Right Solution For You

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Frustrated Due to Incessant Fulfillment Challenges We Have The Right Solution For You

Your search for tips to conquer the fulfillment frustration of e-commerce customers’ orders ends here. If e-commerce is the game-changer in the digitalized business world, it is the door-to-door delivery or e-fulfillment services that made it popular among people worldwide. On-time fulfillment of online orders by bringing the products to customers’ doorsteps is increasing e-commerce sales by trillions of dollars. But for several reasons, there are many fulfillment frustrations as most e-commerce companies promise same-day delivery to outsmart competitors.

If you have one such company or are working in one, check out the many tips for conquering those fulfillment frustrations to expand your business exponentially.

Ten top tips to conquer the fulfillment frustrations of the e-commerce sector

The new generations, Y & Z to alpha, buy most of the products online and only a few in retail stores. It is the reason there is rapid growth in e-commerce to now be around one-fourth of the retail sales and expected to be over 90 % of it by 2040. One of the significant reasons for this is the delivery of most of the products to the customers’ doorsteps within a day or the next day.

With the rapid rise in e-commerce sales worldwide and supply chain issues, many companies are not able to deliver products on time, causing fulfillment frustrations. There are many other issues like improper inventory causing inaccurate stock, insufficient warehouse handling, inferior customer support, fluctuating demands, and others.

The following are a few tips for conquering such fulfillment frustrations to develop your e-commerce business to the next level.

  1. Must have automated digital fulfillment systems that give real-time information about the accurate stock levels in the inventory to update as per the demand to never run out of products to deliver on time
  2. Should integrate OMS or digital order management systems to check if there is stock in the inventory for giving a tremendous omnichannel sales experience to customers to gain their trust
  3. Must have WMS or warehouse management systems offering automated processes to reduce errors and overhead costs
  4. Should have digitalized solutions like RF or radiofrequency, voice-directed, and mobile-based picking operations to improve the overall picking process warehouses for recording adjustments and exceptions
  5. Must use the best automated analytical tools to analyze the data collected from OMS, WMS, and others to get valuable insights to improve the order fulfillment process
  6. Should be able to collect granular-level fulfillment workflow data to help the customer support teams solve many issues to provide the best buying experience to increase sales
  7. Must have the best software and tools for synching multi-channel orders to solve all the stock or inventory management problems and delivery feed
  8. Should have intelligent inventory management software for integrating product availability across many platforms to avoid over and underselling, among others
  9. Must automate all the product data import, submitting feeds to marketplaces, affiliate networks, comparing shopping engines, and others
  10. Should have advanced software and technological tools for generating reports and analyzing macro and micro views of SKU or stock-keeping unit conversions across all conversions.

Conclusion:

The above facts and tips will end your search to conquer the fulfillment frustrations of e-commerce orders to get completed on time using the world-class software solutions from ChannelSale, the official preferred partner of Amazon, eBay, and most major marketplaces worldwide to have created over 5 million product listings successfully.

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5 Star Reviews from Happy Clients Utilizing ChannelSale

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5 Star Reviews from Happy Clients Utilizing ChannelSale

The number of happy sellers and buyers using ChannelSale platform is increasing, and it shows no signs of slowing down. The introduction of ChannelSale’s cutting-edge products boost sales for all businesses as evident in the reviews received. Let’s see what clients say:

Shopify App Store Listing: https://apps.shopify.com/channelsale#adp-reviews

BigCommerce App Store Listing: https://www.bigcommerce.com/apps/channelsale/

Marmon Foodservice Technologies

When I was planning to launch my own eCommerce business, I was desperately looking for a platform that could help transition and integration seamless. I used ChannelSale for Shopify-Amazon connection which helped me a lot increasing the visibility of my business. Because of these reasons, I intend to build my future businesses on Amazon e-commerce platform. Thanks to ChannelSale team in helping me combine Amazon with Shopify and take my business to the next level.

House Plant Shop

ChannelSale has been extremely helpful and attentive in spreading the businesses to additional
channels. It has helped me simplify logistics to have all orders populated in Shopify. The team at ChannelSale make weekly calls to ensure everything is running smoothly, and they respond quickly to any problems. They are keen to share ideas and expand my services to new markets. It was a great decision to trust ChannelSale for my business expansion.

Unique Oils LLC

We have been using ChannelSale for over two years, and their assistance is head and shoulders above all other integrators. Their approach simplifies your product selection across numerous sales channels and broadens your brand’s reach while centrally managing everything through Shopify. Their reporting and industry knowledge have helped us generate relevant KPIs that have helped us grow our business tremendously in a simple, straightforward way.

What ChannelSale can do?

Different clients have expressed that they have had excellent experiences with ChannelSale. The ChannelSale Team helps complete setup to migrate their products to eBay, Amazon, Walmart, Sears, and other markets.

The problems caused to these clients while using other marketplaces were tremendous, and ChannelSale helped to consolidate everything into one solution. ChannelSale provides experienced dedicated account managers for complete setup, schedule recurring meets with the clients twice a week on phone and screen sharing, and are available via email and direct phone to assist with any difficulties.

Once initial setup and testing is completed, then the system automatically synchronizes the listings, inventory, and orders, and their customer care is consistently prompt and attentive. The team holds weekly calls throughout the setup phase to discuss progress and next steps. They help customers and clients who want innovative and new solutions to any new approach in the market will have better options available.

However, ChanneSale can provide new solutions to people with specific requirements that are simple enough to meet their demands. This shows the versatility of ChannelSale and how it helps satisfy the demands of clients in different ways depending upon their approach toward any solution.

Integration services and developers can be highly expensive depending on what you require, and ChannelSale provides a fantastic value for the money. Maintain open lines of communication with them from the start to ensure that they understand your expectations.

Conclusion

ChannelSale unifies the sales channels and grants you the tools as well as services required for business management, market to customers, and integrating selling. So, the buyers on your site can witness a seamless shopping experience.

Contact us for a demo of the ChannelSale platform today from our Expert team members.

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Unveiling Collaborations: A Comprehensive Overview of Bed Bath & Beyond’s Overstock Acquisition

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A Comprehensive Overview of Bed Bath & Beyond's Overstock Acquisition

Bed Bath & Beyond’s acquisition of Overstock has stirred interest and expectation as a strategic move that has sent waves through the retail sector. This blog article seeks to provide a thorough review of this big transaction, exploring the reasons behind the move, potential collaborations, and the expected impact on both companies.

The Acquisition’s History:

  1. Strategic Vision: Bed Bath & Beyond’s acquisition of Overstock is made with the strategic vision of broadening its scope of product sales and varieties and strengthening its impact in the business market as a strong competitor. It aims to take advantage of the overstock supplies to meet its target and go beyond.
  2. Expanding Market Presence: Overstock, known for its online marketplace providing a diverse selection of products, allows Bed Bath & Beyond to extend its market presence. This move enables the business to delve into Overstock’s existing consumer base while reaching out to new groups.

 

Potential Benefits and Collaborations:

  1. Diverse Product Portfolio: The combination of Bed Bath & Beyond’s selected collection of home essentials and Overstock’s vast product range provides consumers with an extensive range of options. This diverse product listing appeals to various preferences and demands, improving the purchasing experience.
  2. Enhanced E-commerce Capabilities: Bed Bath & Beyond acquired the advanced technological facilities of Overstock’s sophisticated ecommerce infrastructure. This advancement increased the overall efficiency and productivity of the brand, making it more convenient for the customers.

Considerations and Challenges:

  1. Integration Difficulty: One of the most difficult aspects of acquisitions is integrating two separate business concepts. Bed Bath & Beyond will need to tread cautiously during this process to provide a consistent experience for customers and stakeholders.
  2. Brand Alignment: Maintaining a consistent brand identity after acquisition is critical. Balancing Bed Bath & Beyond and Overstock’s separate strengths while presenting an integrated team to customers will take much work.

Expected Impact:

  1. Market Competitiveness: The merger of Bed Bath & Beyond and Overstock creates a more competitive participant in the retail market. This increased competitiveness can foster innovation and customer-centric tactics and impact market trends.
  2. Income Stream Diversification: The acquisition allows Bed Bath & Beyond to diversify its income streams. Beyond the traditional physical retail stores model, the brand has a deeper footing in e-commerce, reflecting modern consumers’ growing preferences.

Conclusion

Bed Bath & Beyond’s acquisition of Overstock signifies an important turning point in the retail industry. As these two brands join together, there is excitement about emerging beneficial relationships. The possible benefits, ranging from an enlarged product selection to streamlined supply chains, reflect a smart move in line with evolving customer behavior and market trends.

ChannelSale, a reputable supplier of e-commerce solutions, is aware of the significance of these steps in aiding businesses to flourish in the online market. By effectively utilizing these KPIs, e-commerce businesses can ensure long-term success and maintain a competitive edge in the ever-evolving e-commerce market.

Contact us for a demo of the ChannelSale platform today from our Expert team members.

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A Comprehensive Overview of E-Commerce Calendar January-June 2024: A Strategic Approach to Success

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As we look forward to the new year’s possibilities, strategic planning is critical for e-commerce success. We lead you through the first half of 2024 in our complete calendar, ensuring your online business thrives in a dynamic and competitive landscape.

January: Resolutions for Retailers

We often believe that everything can change overnight and that the start of a new year represents a new beginning. New aspirations, goals, and commitments to ourselves develop.

Compiling lists of goals, challenges, and new habits relating to the speciality of your online store can be extremely beneficial during this time. Evaluate how your products may help customers achieve their resolutions, capture your audience’s motivation, and use it to enhance your sales.

Key Dates:

  • 1st Jan- New Year’s Day.
  • 22nd Jan- Chinese New Year

February: Love is in the Cart

The “Month of Love,” February, follows the January vacation and represents a return to the forefront. It’s the season for chocolates, flowers, personalized gifts, and every other kind of expression of affection imaginable.

Let us not forget the singles who enjoy this day with friends and cherished pets, transforming Valentine’s Day into a day of friendship (and a fantastic opportunity to enhance your sales).

Key Dates:

This month is Black History Month.

  • 10th Feb- Lunar New Year.
  • 12th Feb- Super Bowl Sunday
  • 14th Feb- Valentine’s Day

March: Spring into Savings

March delivers a lovely mix of exciting events. People await the arrival of March as we say goodbye to winter to enjoy the sun’s warmth after a chilly winter. Furthermore, this month celebrates St. Patrick’s Day and acknowledges the efforts of women throughout their history, as well as talks about anti-discrimination efforts.

Key Dates:

  • 8th March- International Women’s Day.
  • 14th March- Eid
  • 17th March- Saint Patrick’s Day.
  • 31st March- Easter Sunday.

April: Sustainability Showcase

Although April may appear calm at first glance, there are several reasons to celebrate (and shop). Furthermore, major shopping holidays such as Mother’s Day and Father’s Day are approaching, making now an excellent time to start planning.

Key Dates:

  • 8th April- Easter
  • 2nd April- World Autism Awareness Day.
  • 22nd April- Earth Day.
  • 23rd April- World Book Day.

May: Mother’s Day Marvels

Welcome to the month of Mother’s Day, when personalized presents are in high demand, eagerly sought after by kids, daughters, and even excited husbands.

Keep an eye on Star Wars Day if you’re in the industry of selling things like shirts or mugs. Allowing clients to customize their purchases at your store is fantastic for this occasion. Believe us when we say that the force will be with you in increasing your sales!

Key Dates:

  • 1st May- International Workers’ Day.
  • 4th May – Star Wars Day.
  • 12th May- Mother’s Day.
  • 27th May- Memorial Day.

June: Summer Sensation

While May is dedicated to mothers, June is dedicated to fathers. We know parents often go out of their way to locate the right present, so make sure to be just as thoughtful for dads on their special day. Furthermore, June marks the official start of summer, when many people plan vacations. What attractive offerings do you have for folks eager to make the most of their summer?

Key Dates:

This month is Pride Month.

  • 5th June- World Environment Day.
  • 16th June- Father’s Day.
  • 21st June- Marks the start of the summer season.
  • June(TBC)- Amazon Prime Day

Final Remarks

The first half of 2024 will be spent on strategic planning, connecting with customers, and adapting. Following these concepts, your e-commerce business can negotiate with the ever-changing industry and become a digital marketplace leader. Here’s to a prosperous first half of 2024. Contact ChannelSale team experts to learn more and plan bigger success in the calendar year 2024.

 

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