Monthly Archives: July 2018

Joint Webinar: Newegg 101- A Quick Guide To Our Marketplace

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  • Newegg Inc. is the leading tech-focused e-retailer in North America, with a global reach into more than 50 countries in Europe, Asia Pacific, Latin America and the Middle East.
  • #5 on TWICE’s 2017 list of Top 25 CE E-retailers
  • #21 on 2017 Internet Retailer Top 500 E-retailers

Keynote Speaker:
Mike Houston – Marketing Manager at Newegg Global Marketplace

Date and Time: 8th August at 1 PM EST

Marketing Manager

Here’s what you can expect to know from the Webinar:

  • How marketplace operates
  • Best practice methods for successful selling
  • How to activate selling on via ChannelSale
  • Live Q&A session with Keynote Speaker

Sign Up For Free Webinar


ChannelSale equips online Sellers with cutting edge powerful software solutions and expert services for creating and sync’ing product listings, inventory, orders across Amazon, eBay, Walmart, Google, Facebook, Jet and +200 more shopping sites globally via a single software interface. Making online Seller Success stories since 2007!

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17 Steps To Get Your Customers ‘Head Over Heels’ When Reviewing Your Products

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Did you know that 92 percent of consumers now read online reviews? Or that 84 percent of them trust such customer generated contents just as much as their friends?

These numbers very well outline just how important of a role reviews and ratings come to play in the success of a business today. For online sellers, it is even more crucial. Amid stiff competition and when other vendors are, more or less, offering the same kind of products and executing similar strategies, there are only a handful of things that can make as much of a difference as customer reviews.

Not only do such contents put forth the products and brands in the truest of form, which usually lacks in (poor) self-absorbed marketing efforts, they also build trust. And in the online scene, trust has emerged to be a defining line between the small and high earning sellers.

So, if you’re an online merchant, getting customer reviews should be at the top of your priority list. But then again, getting words out of customers, and the good ones at that, is a challenge in itself. Additionally, tackling negative reviews is an art that is known not to many.

But don’t worry, we have got you covered here.

There are ways to get your customers go ‘head over heels’ when reviewing your products. The whole process can be divided into 4 parts.

Part 1: Giving enough REASONS to leave good reviews
Part 2: Asking them to leave reviews for the products purchased
Part 3: Winning their reviews (more on this later)
Part 4: Handling the bad reviews swiftly

Now let’s break down these parts into multiple steps to understand things better.


1. Offer great products

Guess who is offering good products? Your competitors! If you want to outdo them, it’s imperative that you offer great products. NO LESS! No amount of marketing and fawning can beat the quality. So, ensure whatever that you are offering is of A-Quality.

2. Don’t exaggerate

Many online sellers are in bad habit exaggerating about their products on different channels and in different forms. They go over-the-top in product descriptions and use false claims in marketing efforts just to attract more purchasers. Don’t do this. Because upon getting their products, customers would see through your lies and embellishments. And if that happens, your retention sizes to ZERO. They might even leave bad words for you on different platforms. At such time, Online Reputation Management becomes extremely difficult. So, avoid creating contents that exaggerate about your offerings. Be as honest as possible. All the time.

3. Deliver faster

If the estimated shipping date is 25th, try to deliver the product on 23rd. Everyone loves surprises. When you deliver faster than customers’ expectation, you can easily delight them. And in that, getting a positive review becomes very easy. So, team up with the right shipping partner and make quick deliveries. (And under no circumstance should you ever delay!)

4. Talk to them

How would you react to a person talking to you very friendly? Unless you doubt him/her to be a serial killer, you would respond in an equally friendly manner. And in that conversation, you will see a bond forming that, if nourished properly, can go on to become much more meaningful.

The same dynamics work even in the online scene. When you engage your audience or customer in a meaningful conversation, you can connect to them on a more intimate level. This can then easily shape in a good customer experience. And when the customer has enjoyed or is enjoying dealing with you, they would definitely love to leave you good product reviews.

These are 4 steps that accrue enough reasons for the customers to leave good reviews and ratings for your products. Now to the next part of asking them to leave reviews.


5. Note in the package

Include a note in the product package asking the customers to leave you an online review. When, after checking and trying the product, they see a request from you to leave good words for the product, they are more likely to act on that.

Now the note, if you can, make it more personalized. Include the name of the buyer if possible. Also, along with that, include a QR code and shorten URL where the customers can conveniently go and rate and review the product.

‘Hey (name), did you like the product? We have worked very hard in making and delivering the product to you. Can you please leave a good review for us online? :)’

Who wouldn’t want to act on that sweet request?!

6. Push a friendly email

Follow up the sale with a drip email campaign. Depending on the product you sold, you can tell customers more about its features and how they can maximize its usage. Ask them if they are facing any problem with their purchase. And then ask them to leave good review and rating on the product page. With the right email automation partner and copywriter, this is quite easy.

7. Tell them on social channels

Don’t just use social channels to talk all good about your products. Use it regularly to ask your existing customers to leave reviews and ratings. This is like a simple reminder. If you have offered them a good product, most of them wouldn’t mind rating you good.

Also, don’t go “please review us” or “please rate us on Amazon”. Such requests usually go unnoticed. Try to be creative and keep the focus on the customers. Something like “Did you like our product? We would love to listen to you here (link to your product page)” would be much more effective.

These are 3 simple steps to ask your customers to rate your products on marketplaces. Of course, even then, many of them wouldn’t care about doing that. In such case, you must WIN their reviews as something of a prized item. This is what the next part helps you do—win reviews of reluctant customers.


8. Message them on their phone

This step might be a little bit intrusive and many people won’t like it, but it’s worth trying. You already have the number of the customers that you collected at the time of checkout. Pull up those numbers and shoot them a sweet text message on their phone. Ask them if they liked the product and remind them to ‘write about their experience’ on the following link. Given it’s a much more personalized form of communication, many would act on it.

9. Produce blog articles

You can use blog articles to engage your purchasing customers and push them to leave their ratings and reviews. Here, you are required to be a tad creative.

For example, say you sell athletic wears. Now, you can write an article on something like “How to improve the longevity of your fitness wears” or “10 tips to run and workout longer every day”. After giving them a resourceful read, at the end include a Call To Action (CTA), asking the customers to leave their reviews on the products they purchased.

In the CTA button, you should be original. Instead of saying “review us” or “please leave a review for our products”, you can say something like “We’re continuously trying to improve our products and would love to listen to your personal experience. Please tell us how did you like our products here (include link).”

If you have offered them something worthy in the article, many would be much more positive towards your CTA, eventually leaving you good your products

10. Offer exclusive discounts

Ask your customers to review your products and then offer them exclusive discounts on their next purchase. This can not only increase the number of reviews but also effectively increase your sales.

Admittedly, pulling such campaign on a mass level could be a tedious task. First, you must redefine your pricing strategy and keep your long-term profit margin intact. Also, you must efficiently communicate this offer to your customers, and on the right platforms.

Moreover, you must have a proper mechanism to track the reviews and who are those individuals. Your customer database will only get bigger.

But kept aside all the efforts you would have to make in this process, if you manage to pull all the strings correctly, the rewards could be beyond your expectations.

11. Talk to them on social media

Talking to your customers individually, asking them the right questions and resolving all their queries—these are sure shot ways of not just getting good reviews from them but also improving your retention rate.

So, after email, the next best avenue for engaging your customers is social media platforms. Converse them on the likes of Twitter, Facebook, and Instagram, DM them, strike a meaningful conversation. And at the end, ask them to share their experience about the conversation and the product in the review section.

12. Offer cash backs

Cash backs are a new breed of offer in the online shopping world. And it must be your last resort. So, before that, you must do your calculation correctly.

How much cashback do you want to offer your customers for leaving good product reviews? How much benefit will that particular review bring to your business? How you’re going to track such reviews, customers, and cash back? How are you going to communicate this offer to the buyers in the most impactful way?

These are few questions that you must answer before going ahead with the cashback offer. Again, this task could end-up becoming a big stress for you. So, ensure you have enough resource to handle the workload and that the return is worth the effort.

These are 5 steps that would help you WIN the reviews of your customers. If done correctly, in no time, will you have a pool of buyers going head over heels for your products in the review section. After that, comes the next big challenge—negative reviews and how to deal with them. This is what we discuss in the next part.


13. Respond promptly

Good or bad, respond to every kind of review promptly. But when dealing with the negative ones, understand the difference between promptly and hastily. When you act in haste, there’s a big room for making mistakes. But when you are prompt, you think first and then respond.

So, whenever you spot a negative review, however cruel, take a deep breath, control your emotions, think from the perspective of that customer, think of the most appropriate way of responding and then hit the reply button. The quicker you reply, the better it is. Because you never know how many customers can form a perception of your product through this negative review.

Now here’s prickle though—at least for multi-channel vendors. When selling on various platforms, keeping a tab of all pouring reviews can be difficult. Responding them can be even more hectic. This is where a good e-commerce solution can come to save your life. Names like ChannelSale, a globally trusted multi-channel e-commerce software solution, can integrate all your shopping channels and make handling the various ends of your stores much easier and quicker. So, on their centralized platform, among other things (like inventory, listing and shipment), you can easily track your reviews on different storefronts and then respond to them promptly.

14. Never question the customer

Never (ever) argue with the customers. Never call them a liar or question their experience. Regardless how tempted you are to go against their words, always act empathetically. Listen to them. Nod. Agree with what they are saying. And then provide the right course of action or solution.

When you question them, you will only make the matter worse. And the conversation there may even trigger other customers who may end up reviewing you bad.

15. Spot smear campaigns

These days, it’s not uncommon to find businesses running smear campaigns against their competition. Often you, too, can fall for such campaign by your competitors. So, it’s important to identify such negative reviews from the unauthentic resources, which could be tricky.

Do a background check on the customer who left the bad review with whatever information you have at hand. Ask them for their invoice number to identify them or any other reference number you have provided them.

If they haven’t purchased from you and are lying in the review, even then don’t go all guns blazing at them. Just stay calm, use humor and deal with them in a good way.

16. Accept. Apologize. Improve.

Many online sellers do this thing—instead of admitting their mistakes and the flaw in their products, they try to give some lame excuses. And unless the customer is really dumb, nobody buys such reasons. So, whenever you find that it was your mistake and the product wasn’t the best, the go-to option is to accept it, then apologize for it, and then promise to improve. A positive response to negative reviews can win hearts.

17. Compensate

You will often find customers who will be angrier than they should. They are hard to deal with. And they would completely shame your brand and products. Again, yes, they might be over-reacting, but it was your mistake for providing them a bad product, right? So, at such times, it is best that you compensate for the troubles they are going through.

Now you can decide to return back their money, replace the product for free or offer them some freebie as a gesture of sorry. Such measures can easily calm them down and reassure the other people who are reading the review that you’re a good seller.

These are 5 steps to effectively deal with negative reviews.

Admittedly, the mentioned steps in individual parts can take a lot of time and resource. So you must find the right and most efficient ways to execute them, which is a topic for another discussion. To make things quicker, you can signup to social media management tools and multi-channel e-commerce solution.

All being said, these are the steps how to get your customers go head-over-heels when reviewing your products. Now go, do it!

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Everything You Ever Wanted To Know About Comparison Shopping Engines

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Thousands of online vendors are swearing by comparison shopping engines. Many of them even
claim that this was the lost piece in their puzzle that they have long been looking for to boost their sales. In fact, even numbers and facts fairly justify their big words, easily establishing that if you are
to grow and sustain as an e-seller, you need to get onboard with these e-commerce partners.

But first, let’s get the basics right.

What Are Comparison Shopping Engines?

If the name didn’t give it away already, Comparison Shopping Engines (CSEs) are, in short, retail aggregators. These are websites where you can find multiple retailers offering the product that you’re looking to buy. For shoppers, they provide much ease and convenience of comparing the quality, specification, and price of different sellers. This, then, helps them make an informed decision.

Of course, beyond this basic definition of CSEs, lies plenty of features and aspects to unearth—more so for the merchants.

How Do They Work?

Originally, CSEs came into the scene to help buyers shop quickly, easily and satisfyingly. They help
them compare the same products of different retailers on a single interface. Shoppers, in turn, enjoy higher expediency; they don’t need to visit individual websites manually.

However, since their advent, these websites also became a major attraction for the online sellers,
who unveiled new opportunities for themselves to reach more of their target customers with
possibly low cost and high conversion rate.

How comparison shopping engines work is quite simple. The retailers create an account here, upload their product data feeds from the dashboard, and then set bids for particular products or categories. Following, they have to work constantly to optimize their catalog through different measures so as to get their products rank higher on the result pages. Now when someone clicks on your product, they are taken to your website.

Top 5 Comparison Shopping Engines

There exist many comparison shopping engines; some are free, others are premium. If you’re a
seller, it makes sense that you partner with only the top industry names. It is they who will deliver
you the highest ROI.

Now comes the most obvious question, which is the best CSE?

Well, there isn’t one particular name. Here are top 5 comparison shopping engines:

online sellers

1. Google Shopping

Yes, the search engine giant also has major e-commerce imprints. And it isn’t surprising really.
Google Shopping is the largest CSE there is and likely the most popular name in the market. Backed by the power of Google, this website offers plenty of features and facilities to the sellers.

2. Shopzilla

Shopzilla is another highly popular comparison shopping name, trusted by thousands of online
sellers around the world. The platform touts a high market penetration with millions of monthly
visitors and millions of listed products.


Part of eBay, is a very old market player and it has long been a favorite to many
sellers who look to increase their sales. It has a simple interface and a powerful dashboard for the
merchants that assure merchants high ROI.

4. PriceGrabber

While PriceGrabber is much similar to other CSEs on the operational front, what separates it from
the crowd is its powerful research tool and intensive market report. If you’re good at strategy-
making, PriceGrabber could be an ideal platform for you to strategically deploy your products and
improve sales consistently using rich data.

5. Bing Shopping

With Google already in this space, Bing had to follow that. Admittedly, not as popular as Google
Shopping, Bing Shopping is quite an appealing option for the niche sellers. It has a very low CPC.
Plus, competing with much fewer competitors, you are more likely for higher conversion here.

These are top five comparison shopping engines that millions of online sellers use to unleash their
sales potential. Of course, there are plenty more names. But these are the most used ones.

Benefits of Listing on CSE

The advantages of deploying a distinct selling strategy for comparison shopping engines are quite
evident. Listing your products on these websites can increase your exposure and reach more of your target customers. You can drive higher traffic to your product pages, which improves the chances of sales.

Understand that these platforms enjoy very targeted and relevant visitors. Meaning, conversion is
not much of an issue here. Prospects visiting your website are much more likely to purchase the
products than, say, the traffic you generated through organic means.

Aside from higher conversion and sales, CSEs can also significantly help shape your brand. Even if
you aren’t making many sales through these websites, your products still get a decent exposure,
which establishes your brand name as a renowned market player. And in the long run, this
subsequent and free branding can bring you big sales.

The other things…

Yes, comparison shopping engines can easily help you improve your sales. However, this doesn’t mean you go ahead and create accounts in each of them. There are too many factors that you must consider before taking any step.

For once, what kind of inbound traffic you’re expecting to your website? How you’re planning to
generate that traffic? Which platforms promise you more leads? Your strategy must have an answer to all such questions.

Another aspect that demands a large part of your attention is the cost involved here. Some of these CSEs charge upfront fees, others cut a commission on every click and sales. You need to be proficient and smart in your pricing. Also, you must have a basic idea of bidding for CPC campaigns. If the investment (money, time and energy) isn’t worth the return, you must either refine your strategy or do over with CSEs as a whole.

More stress, more errors

You’re already having trouble handling your online stores. Managing comparison shopping engines can burgeon your stress and even decrease your productivity. So, this is another aspect that you must be thoughtful of when crafting your CSE roadmap. Of course, with the right multi-channel e-commerce solution like ChannelSale by your side, things would be much easier and efficient. Yet still, you’re going to have to tread the water carefully.

BOTTOMLINE: if you’re an online seller, you must seriously consider getting on comparison shopping engines. They pack score of opportunities for merchants. If you manage to create and deploy the right strategy, they can seamlessly lift your sales and revenue.

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