Technology has tried to create a synergy with human efforts in a way that the efforts can reap further benefit with the help of technology. It holds true even in case of technology-based marketing such as marketing on the e-commerce platforms such as eBay and Amazon. These e-commerce platforms give the marketer an opportunity to choose the geography they want to market such as local markets or specific foreign markets or the entire global customer base.
Further, these e-commerce platforms also make marketing the products and services more accessible and transparent where the companies need not market and spend huge money, time, and effort in advertising the products. The organizations only need to list the products on the e-commerce platform in a way such that the product or the service is visible to the customers (by using the right set of keywords and using other SEO techniques) and manage the orders placed by the customers while offering to deliver the same at the customer’s preferred location.
Technology further aids the organization in managing all these activities by customizing technology products such as software Shopify eBay and Amazon Seller Services which offer an automated solution to the organizations for handling all these activities. These software services provide to automate almost all the processes starting with the listing of all the services of every seller or reseller of products and services on these e-commerce platforms to managing orders to finally managing and making necessary updates in the inventory management systems of the organization. Software services such as Amazon Seller Services and Shopify eBay thus holistically help in automating the entire activity and process of marketing for the organizations.