While selling in Amazon, you cannot allow your listing to be a cause for disappointment. At all times, you would want your products to feature on the first page of search results and preferably in the Buy Box as well, winning maximum sale and profits. The truth is, there are hundreds of sellers in Amazon right now that can state their horror stories surrounding how their listing became wallpaper with the blink of an eye. 5 of these reasons can be stated as follows…
Tricks and hacks –
Many short-cut geniuses often resort to tricks and hacks to make their listing more visible than it actually deserves to be. Questionable methods like keyword stuffing in titles, adding promotional text in images etc can be mentioned in this respect. While it is true that such acts can result in instant visibility, the fact is, the celebrations don’t last very long. Soon after Amazon spots the cheating, the listing is instantly pushed to invisibility.
Softwares are traps –
Sellers that believe that Amazon listing software are unnecessary, may be in for rude surprises within days of operation. Listing softwares for top performing marketplaces are known for automating critical essentials like listing import and export, pricing / re pricing, updating offers deals and more. If you are addressing these essentials manually and your competitors are using softwares, be assured that your visibility will be thoroughly compromised.
Blah blah blah…
Innovation is expected in Amazon listing considering the pace at which the platform improves its level of excellence. Therefore, bare basic scratch level listing can be an invitation to invisibility. At all times, you need to ask, ‘what is so different about my listing that will make it better and more convincing than competing listing’? The solutions will start surfacing soon after.
What on earth is Optimization?
It does not matter if you are a small seller in Amazon or a large, if you are immune to optimization, there is nothing that can fetch you an inch of visibility. Using optimization tools and support solutions is one of the safest and most reliable ways to gain and maintain ranking in this marketplace.
Did you know… Amazon sellers that are present in other top platforms like Walmart require special listing aid for easy and error free listing management. Carrying out proper Amazon Walmart integration can help in this respect.
Look… seller X has the same listing as mine!
No… same-pinching your way through this will certainly not help. If there is another seller that has copied your listing head to toe, and is street smart enough to make dough from it, you are likely to be in the losing end of things.