Monthly Archives: August 2017

3 Reasons That Always Feature In eBay Sellers’ Grief-List

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Over the past couple of decades infinite sellers have written infinite odes on eBay specifying every reason why the future of e commerce rests with this all inclusive marketplace. No wonder, the membership of this platform has grown to include thousands of sellers from all over the world in every single product category.

On the flipside though and all thanks to excessive competition and ever increasing complexity of this marketplace, hundreds of eBay sellers have been exposed to a number of nagging issues that have often compromised their performance or even their presence in eBay to nerve shattering extents. 3 of these issues can be listed as follows…

Back breaking struggle for scratch basic visibility –

Over the past 10 years, it has become ample clear to all selling entities in this marketplace that gaining visibility will never be an easy treat in eBay. In fact, no one can tell you for sure the true factors that matter in pulling a certain listing to the first page of the search ranking, leave alone the buy box that is best left to the will of the Heavens.

From integration to all inclusive optimization; from usage of high quality automation tools to lowering prices to no-profit levels, back breaking struggle for scratch basic visibility ranks as number one in the ultimate grief-list of all selling entities in eBay.

Sudden algorithm updates and everything that follows –

This keeps happening in a small scale every now and then and at a larger and more damaging scale when no one is expecting. Say for example, very recently eBay had introduced a special button for sellers asking if their order reached in time. While the buyers only have to click on yes or no, the seller fraternity was up with pitchforks to protest this unnecessary move.

The Cassini rollout was yet another event in the history of this marketplace that made sellers at all levels question the existence of the Almighty. These are counted among those thoroughly annoying hassles that you will seldom experience when you sell on Walmart or other marketplaces as such.

Horrible reviews for no apparent reason –

eBay takes reviews and ratings very seriously mostly because searches for products can be conducted on the basis of the same. Sellers therefore, need to put in extended efforts at generating reviews and ratings and that too organically in order to gain and maintain visibility.

However, eBay is one of those platforms where almost every seller has reported receiving horrible image-shattering reviews left by buyers for no logical reason at all. While eBay allows sellers to remove negative reviews through certain procedures, it can still make a dent on the image of the sellers in the short run.

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5 Steps For Small Sellers To Make eBay Selling Profitable

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A little over 2 decades of its inception, eBay today, is practically overflowing with sellers from all over the world. This jaw dropping levels of competitiveness has made it almost impossible for smaller and newer sellers to make it anywhere in terms of visibility or ranking after the first few glory weeks. Here are a few tried and tested tips though that can ensure better performance in the part of the smaller sellers and that too for a prolonged period of time…

Optimize your listing before posting it in the marketplace –

It does not matter if you have only a handful of items to list. In order to beat competition in the category under which your products are listed, you will have to ensure A to Z optimization of the same. This is includes right set of keywords for titles, staying clear of black hat techniques etc.

Don’t cheap out on product images –

eBay selling depends greatly on the quality and number of product images that you upload. While it is true that you may have to pay a little out of your pocket if you list more than a specified number of product images; at the end of the day it is all for higher visibility and search ranking.

Use tools and software solutions for error free automation where it is relevant –

This applies especially when you sell on other marketplaces like Walmart, Amazon etc. and even if you choose to sell Walmart on eBay or the other way round. Tools and softwares are available for core operational processes like listing, inventory management, order completion, returns and refunds management, review generation, marketing, fee calculation and more. Using relevant support solution can be your ticket to victory.

Learn the A to Z about fees and commissions before pricing your products –

Almost all newbies are seen absolutely lost when it comes to understanding the complex maze of fees and commissions that are applicable in this marketplace. This is one of the reasons why many end up suffering loss of revenues through loopholes that could otherwise have been plugged. Learning about the fees and commission structure of eBay is thus imperative before you make your debut in the marketplace.

Enhance purchase value of your listing so that maximum buyers are tempted to approach it –

Lastly, make every effort to enhance the value of your listing in terms of purchase advantage in the part of buyers. This can include low prices, no shipping or handling charges, amazing deals / discounts and more.

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