Walmart.com has gained pace over the past year and has been inviting more and more third party sellers to sell in this platform. While this ecommerce marketplace is yet to walk miles to close distances with Amazon, it still is a platform that is rich with unique visitors and repeat buyers running up to millions. Setting up presence in Walmart at this very moment can help sellers gain visibility and footing more easily all thanks to the fact that competition is not as tough in Walmart.com right now as it is in Amazon and eBay.
However, it is still necessary for sellers to know the basics of what constitutes good setup and selling practices to gain an instant head start in this marketplace. The following four points have been of crucial importance to presently established sellers in Walmart.com…
If you are a brand owner, you will gain a better edge
To begin with, your eligibility and your compatibility with the platform is the first step that needs to be taken note of. Walmart.com entertains brand owners over merchants / resellers. So, if you are the owner of your own brand, you are likely to be at a more favorable position.
Set up and integrate well
Carrying out proper integration processes is critical to gain a head start in this platform. The process is usually easier compared to other tough options like Netsuite Jet.com etc. but it is always advised to seek assistance of professionals. Walmart.com has already partnered with certain futuristic and affordable third party solution developers who can be approached for the purpose.
Walmart is serious about lowest price and highest value assurance
While in the platform, sellers who wish to gain instant visibility must always take the matter of pricing and values of their listing very seriously. Walmart.com assures lowest prices and highest value of purchase to all buyers and expects that the sellers / merchants will live up to the same. if for example, you wish to sell Walmart on eBay, you will have to ensure that your list price in Walmart is lower than or equal to the list price in eBay.
Walmart.com welcomes sellers with good performance records
This mostly goes out to sellers who are also performing in Amazon. Walmart welcomes mostly those entities who have established good selling record in Amazon with highest numbers of good reviews and ratings posted in their favor. This applies for other marketplaces as well.
The drive to sell more profitably in Amazon has lead many layman thinkers to express their opinions on the matter, which may not usually be applicable at all. Following are 5 not so true facts about selling in Amazon that has been grasping the imagination of newer enthusiasts that are supercharged with the idea of making amazing profits in very little time…
It is easy to start
This is the first not so true fact about Amazon selling. Irrespective of the infinite articles ad blogs floating around in the internet about how easy things have become, it still takes a whole lot of effort right from the process of establishing presence in the platform to standing tall in competition, being seen in the top of search lists, gaining maximum clicks and converting the same for making a sale.
Optimization guarantees profits
No, it does not, and it never did. Optimization of listing ensures higher visibility in Amazon which can win more clicks in favor of your products. Conversion of click to sale depends on the mood of the buyers and the how convincing your product is in the first place. Profits on the other hand are a result of sale and product pricing after subtracting associated fees.
Lowest price assures place in Buy Box
Amazon selling often seems bleak without the rush for the Buy Box. Almost every seller is competing for a place in this window of opportunities. However, it has been observed that the parameters for gaining a place in the Buy Box are often unquantifiable. So, for those who believe that selling their products in the lowest prices will fetch them the window, it may be time to think again. To sell at the lowest price may often invite losses while not gaining a place in the Buy Box at all.
FBA is the ultimate order completion solution for all
FBA is one of the best ways to improve your order completion process flawlessly while taking off the load of packing, shipping, and returns etc from your back. But, it is also necessary to know that all products do not qualify for FBA and that the service comes with rather complex fee format that can claim a considerable chunk of profits if not understood properly.
Integration is easy, affordable and solution to all selling hassles
Say for example, if you are a Magento powered seller, it will be imperative for you to conduct Magento Amazon integration flawlessly. The process is intended to maximize operational efficiency while minimizing manual work load in the part of the sellers. At no time should any seller end up thinking that integration is a profit making component primarily because it is not.