Monthly Archives: March 2023

E-Commerce Series: Increase Product Visibility and Shoppability

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Increase Shoppability

Many people have dubbed 2022 to be the year of record inflation and have made all consumers conduct their shopping activities in a smart way. But consumers might become a bit choosy as 2023 is filled with economic uncertainty.

There is an increase in market saturation, and businesses are finding it a bit difficult to properly market their products and services.

But in this modern era, there are countless optimization methods, targeting possibilities and ad types which can help businesses to stand out among their competitors. This can provide a smooth shopping experience to all consumers as well.

How do customers discover products online?

Marketplaces are not the sources through which all customers discover various products and services. Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery.

Experts have provided evidence that social media platforms play a vital role in the area of product awareness, as they can influence 23% of shoppers to make a purchase. This clearly shows that consumers utilize multi-channels to find a product or service of their choice.

  • Increasing the shoppability and visibility of products 

There are several ways through which you can easily increase the discernibility and shoppability of your products or services:

Make the visuals a lot more appealing People say that around 83% of all the information processed by the brain comes from a person’s sense of sight. This means when all your products look eye-catching or appealing, they will certainly grab the attention of all the targeted customers.

You should try to make the display look multi-dimensional by combining visual interests. Add some height, depth and shades to your products and transform them into a focal point. Imagery and graphics will help add a bit of personality to your business’s identity.

  • Make the display reflects the brand 

The visuals of your products reflect their identity and also your brand. You can opt for the color-blocking tool as it will instantly catch people’s attention and also reflect the brand. According to a study, more than 75% of consumers worldwide have said that all brands must contribute towards all those problems which they care about the most. So, if a brand plays a part in a mission or a cause, you should enable it to shine through.

  • Take the help of retail technology 

The effects of specialist software and digital technology in the e-commerce sector are growing at a rapid pace. Around 63% of the consumers have stated that digital signage can certainly grab their attention.

When you’re planning to utilize retail technology, it will be highly beneficial for your brand. You will come across many solutions which can easily increase the visibility and the shoppability of your products greatly.

Summing Up

In today’s era, businesses do their best to make all their products or services stand out. But using multiple channels and improving the visual appeal of your products can pull in more customers towards your business. ChannelSale is one of the best platforms where you can easily increase the visibility of your products. It offers countless solutions which make the selling of your products easier and make your brand stand out among others.


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Quick-Start Guide to Creating Amazon A+ Content

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Amazon A+ Content

When you wish to gain success on platforms like Amazon, you need to stay one step ahead of your competitors. You should use all the features and tools which Amazon provides to all their sellers, and it will help you increase sales and enhance the product listing.

But the most effective feature of Amazon is the ability to make Amazon A+ content metaphors. Amazon A+ is made to grab the attention of consumers, which will, in return, increase overall sales, brand awareness and conversions.

Amazon+ Content: A brief definition

Amazon A+ Content is a tool which is found inside “Seller Central.” This tool will enable all business owners to develop beautiful and unique product descriptions on Amazon for all product listings.

Previously, it was called “Enhanced Brand Content” the tool is also available for all the brand-registered vendors and 3rd-party sellers. You can create this feature easily for free. If you don’t have this tool, you will be limited to only 2000 characters.

You will also not get the chance to add any graphics or pictures to your Content. Consumers will not read a massive block of text when there are no images or graphics about the product.

How to make Amazon A+ Content?

To create A+ Content on Amazon, there are certain steps which you have to follow:

  • Visit the “Seller Center,” go to “Advertisement,” and click on A+ Content Manager
  • Once you click on it, you should click on the button that says “Create A+ Content.”
  • Provide the language and name of your Content
  • After that, press the “add module” option
  • Once you add the module, apply it to the ASIN[s]
  • Review your Content and then submit it for approval.
  • Make sure to provide an easy-to-read and informative product description

The benefits of creating the A+ Content

When it comes to developing A+ Content, you will receive multiple benefits, which are:

  • Witness an increase of 3% to 5% in the conversion rate
  • It will lessen the negative reviews and returns
  • Get to show off the products in detail and with customized modules
  • It’s extremely easier on the eyes
  • Let you tell your brand story

Optimizing the A+ Content: How to do it?

When people think of optimizing content, the first thing they think of is “keywords.” But under A+ Content, the indexing or keyword works in a different manner. But how exactly is the A+ Content completely optimized? Let’s find out!

  • Use ALT-image keywords
  • Check your competitors and then decide how to make you’re A+ Content better
  • Answer all the questions found in reviews, listings or feedback
  • Develop content which is easy to understand
  • Provide relevant and unique product information

Wrapping Up 

Creating A+ Content for your Amazon products is not complex work. You just need to know the steps of getting the work done. You can also create product descriptions for all your product listings through ChannelSale. It’s a multichannel e-commerce service provider where you can sell your product across various channels, like Amazon, eBay, etc., from one interface effectively.

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A Look Back on 2022 + What’s to Arrive in 2023

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E-Commerce in 2023

In the past several years, the e-commerce industry has gained more popularity than ever. During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items.

But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. The journey has certainly been a wild one, to say the least. However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like.

Back in 2022, it was predicted the global e-commerce market would reach $5.7 trillion, and these figures will surely grow in the next few years. In this post, you will comprehend the things that took place in the e-commerce sector in 2022 and what 2023 has in store.

E-commerce Rewind: Taking a look at 2022

2022 recorded inflation, which had never occurred in 40 years. The inflation has placed plenty of strain on all the brands. Consumers, on the other hand, also had to choose either the “good-to-have things” or “must-have things.” But not everything was bad.

Many of the markets and rates started to stabilize, and several categories under the e-commerce sector also had the best year. But there are several other things which the e-commerce market experience back in 2022. They are:

  • Consumer spending slowed down due to the economic setting
  • The job market stayed extremely strong even though there were some tech layoffs.
  • E-commerce dominated as a significant part of retail.
  • Various rates, including freight rates, started to normalize
  • Many new trends came to light, especially in categories like accessories, etc.

Crucial e-commerce trends for 2023 worth checking out

Just like 2022 was a great year for the e-commerce sector, 2023, too, will be an excellent year. According to the market behaviours of the past year, here are some of the e-commerce trends of 2023:

Social commerce continues to evolve and grow 

Social commerce is witnessing continuous growth. Back in 2022, around 98% of consumers said that they would buy at least one product through social shopping. This particular trend will certainly not slow down. That’s why many businesses have started selling their products and services on social media and are already getting positive results.

  • Personalization has become the preferred shopping experience.

Many B2B and B2C consumers are looking for a “custom” e-commerce experience. They will also stay loyal to all those retail businesses that provide personalized experiences. Based on a 2022 report, around 49% of consumers have made claims that will transform into repeat customers if they receive a personalized shopping experience.

Here, personalization includes product discounts, offers and recommendations. It also includes cohesive retail understanding across many channels, such as social mobile and website. It also provides numerous payment options.

Wrapping Up 

2022 was a great year for the e-commerce sector, and experts have predicted that 2023 will also have some great things in store for it. Businesses that wish to gain success in 2023 can opt for e-commerce software solutions from companies like ChannelSale. It will offer them a smooth and effective online selling experience and enable them to combine various e-commerce platforms and marketplaces through a centralized interface.

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What Are The Shopify Google Shopping Actions

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Shopify Google Shopping

Shopify Google Shopping Actions is a feature that allows merchants to list their products on Google and offer them to customers across Google Shopping, Google Express, and Google Assistant. Shopify Google Shopping is an incredible tool for businesses to take advantage of. It allows companies to create product listings in Google Shopping, a powerful search engine for shoppers looking to purchase goods online.

With Shopify Google Shopping, businesses can easily create optimized product listings for Google Shopping, enabling them to reach a wider audience and increase their sales. The Shopify eBay is a great way to take advantage of the marketplace and expand your business.

Google Shopping Actions at a Glance

By using Shopify Google shopping actions, one can quickly reach the target audience they have always wanted to achieve. Shopify Google Shopping allows businesses to create product listings with detailed information, such as product images, pricing, and product descriptions. This ensures that shoppers can easily find the product they are looking for and make an informed decision when purchasing.

Additionally, businesses can use Shopify Google Shopping to track the performance of their product listings, enabling them to optimize their listings for better results.

  1. Shopify Google Shopping is an excellent tool for businesses to take advantage of. It allows companies to create optimized product listings for Google Shopping, helping them reach a wider audience and increase their sales.
  2. Businesses can use Shopify Google Shopping to track the performance of their product listings, allowing them to make informed decisions and optimize their listings for better results.
  3. With Shopify Google Shopping, businesses can easily create product listings that are optimized for Google Shopping and reach a wider audience.

With the Shopify eBay, you can quickly and easily reach a larger audience and grow your business.


The feature of Shopify Google Shopping Actions makes it easier for customers to find and purchase products from Shopify merchants. It also allows merchants to benefit from Google’s marketing and advertising capabilities and its payment and shipping services. With Google Shopping Actions, merchants can reach a wider audience, increase sales, and provide a better customer experience. With this Shopify eBay , you can easily list and manage your products on eBay along with the sync your inventory across Shopify and eBay.


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