Walmart.com has gained pace over the past year and has been inviting more and more third party sellers to sell in this platform. While this ecommerce marketplace is yet to walk miles to close distances with Amazon, it still is a platform that is rich with unique visitors and repeat buyers running up to millions. Setting up presence in Walmart at this very moment can help sellers gain visibility and footing more easily all thanks to the fact that competition is not as tough in Walmart.com right now as it is in Amazon and eBay.
However, it is still necessary for sellers to know the basics of what constitutes good setup and selling practices to gain an instant head start in this marketplace. The following four points have been of crucial importance to presently established sellers in Walmart.com…
If you are a brand owner, you will gain a better edge
To begin with, your eligibility and your compatibility with the platform is the first step that needs to be taken note of. Walmart.com entertains brand owners over merchants / resellers. So, if you are the owner of your own brand, you are likely to be at a more favorable position.
Set up and integrate well
Carrying out proper integration processes is critical to gain a head start in this platform. The process is usually easier compared to other tough options like Netsuite Jet.com etc. but it is always advised to seek assistance of professionals. Walmart.com has already partnered with certain futuristic and affordable third party solution developers who can be approached for the purpose.
Walmart is serious about lowest price and highest value assurance
While in the platform, sellers who wish to gain instant visibility must always take the matter of pricing and values of their listing very seriously. Walmart.com assures lowest prices and highest value of purchase to all buyers and expects that the sellers / merchants will live up to the same. if for example, you wish to sell Walmart on eBay, you will have to ensure that your list price in Walmart is lower than or equal to the list price in eBay.
Walmart.com welcomes sellers with good performance records
This mostly goes out to sellers who are also performing in Amazon. Walmart welcomes mostly those entities who have established good selling record in Amazon with highest numbers of good reviews and ratings posted in their favor. This applies for other marketplaces as well.