Walmart is presently on an acquisition drive to that is primarily dedicated to maximizing its online presence and offering Amazon a competition of a lifetime. While this king of all retailers in the process of making the best of opportunities, the new sellers who have just started selling in the platform are looking for greater avenues to push sale and profits beyond expected levels. Being basic does not work in Walmart.com and sellers by now have had a very good experience with this rather undeniable fact. Attracting maximum attention of the 90 million strong visitors that throng the platform every single month and growing, is usually not as easy as it may sound.
Attracting profits when you sell on Walmart online can get easier if sellers learn how to strategize right from the time of launching presence in this marketplace. Basically, there are 3 pillars to making the best of Walmart.com from the first day you go live…
What you sell
Walmart attracts a very large group of buyers that basically enter the marketplace to have their all inclusive requirements catered to. This could be home and utility products, affordable clothes and accessories, electronics and devices and most importantly, groceries as well. Did you know that bananas are one of the top selling products in Walmart? This basically means that if you are selling something of everyday relevance, Walmart.com will be more than happy to house your products.
How you price
Walmart offers best price guarantee to its buyers and there are no two ways about it. Therefore, you will have to ensure that your product list displays the ‘best price’ only before you send the same for approval. The prices of your products and value attached with the same goes a very long way in determining your way to the Walmart buy box which is one of the easiest ways to drive sale and resultant profits.
How well you have integrated
Whether it is the API integration or Amazon FBA integration for order completion or multichannel marketplace integration if you are a multichannel seller, you will have to make sure that your approach to syncing is not compromised. Selecting integration providers who offer special features like variable product and pricing management, immaculate category mapping, complete automation of price and listing management etc. are most likely to assist in long term gains.
To stay on the safer side of odds, approaching third party integration partners is always advised.