Category Archives: e-commerce marketing

Technical issues are bothering eBay sellers in U.K. and U.S.

Steve Burns Posted On - June 10, 2015

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Recently an eBay spokesman has revealed that some eBay sellers of UK as well as U.S. were facing a typical technical problem which did not allow them to create or modify new listings.

The spokesman further added that though the problem still remained undetected, they were trying to tackle the issue as fast as possible as it was badly affecting the consumers residing in different regions including the two countries, U.K. and U.S. He also mentioned about their sincere wish to provide regular updates on their systems board.

However the spokesman remained silent about any further information regarding this. But after this declaration, eBay U.K made an announcement about the same problem. On their site they have mentioned about this technical malfunctioning and apologized to their customers by saying that if they face a problem in the key area of their site and fail to complete their purchase, they need to try later at some time. It was also declared the retailer is trying to resolve the issue at their earliest.

No doubt this has affected many consumers and they have clearly expressed their frustrations in Tamebay.com, a special blog designed and meant for eBay sellers of U.K. There are several complaints from readers who faced this problem and were unable to post new listings.

Although the blog said only a few people are experiencing this difficulty, not all but still the negative impact is not being less any way. People who are affected by this technical issue will naturally react quite seriously as it is creating lot of inconvenience for them.

Some comments on the blog saying, “Can’t list anything,” or expressing despair by writing “Great fun watching the busy uploading arrow spinning round for hours at a time lol,” are more than enough to make the retailer feel seriously annoyed.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

In-store shopping is being replaced by m-commerce in an amazing percentage!

Shrikar Khare Posted On - June 1, 2015

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Analysts anticipated the year 2014 to come to an end with special advantage for the retailers supported by mobile commerce websites and apps. It is already a fact that the current year was quite significant in terms of many mobile milestones. And it will lead to more advancement in this area in the coming year.

A study conducted by an application performance management firm, Dynatrace, formerly known as Compuware APM, has revealed that 37% of total U.S. consumers using smartphones and tablets, are already determined to shop heavily from their mobile devices instead of visiting the retail stores during this holiday season,

The research report further revealed that in this season, 42% of mobile users have made up their minds that they will opt more for mobile shopping than last year’s holiday season. In the month of October, Harris Poll conducted the survey on 1,353 U.S. consumers using smartphones or tablets or both the devices. Most interestingly, 25% of mobile users disclosed a strange fact they quite often they purchase various items using their mobile devices even if they are standing in front of the retail stores.

So it is well understood that the present condition is creating a great pressure on the retailers. Unless otherwise they prepare themselves for mobile shopping trends, it will become really tough for them to survive in this market situation as their rivals will beat them in competition by incorporating mobile friendly retailing systems. The director of omnichannel strategy at Dynatrace, Erwan Paccard, has highlighted the same fact.

If you look around you will also easily realize the continuously increasing importance of mobile, smartphones and tablets in retailing as more and more people prefer and depend on these devices for their shopping requirement than going to a physical store. Even standing close to a retail shop also is not attracting them to go and visit it once.

At this outset retailers should immediately upgrade their systems and imbibe the new mobile retailing culture which can only save them from being perished.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Wal-Mart E-Grocery Ambitions Spills Over To Canada

Shrikar Khare Posted On - May 29, 2015

Wal Mart
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

With over 11000 stores in over 27 countries and functioning under 71 banners, Wal-Mart was named the world’s largest company by revenue by Fortune 500. But, to think that here is where Wal-Mart gets cozy would be entirely wrong. Touched with the wand of E-commerce marketing, Wal-Mart is all ready to expand its e grocery store which it had launched half a decade ago by leaps. Spilling over to test markets which are amounting to nearly 5 areas including Phoenix and Huntsville is aimed at making the service of online grocery shopping available to an even wider range of consumers.

The expansion ambition of Wal-Mart does not just stop here. This unbeatable multinational corporation is set to invest around 28.1 million USD to improve and further the e-retail site of Canada, Walmart.ca. The company has also hinted in spending an additional 60.3 million USD to add a few more distribution centers in order to further their efforts in this direction. With an average spending of Canadian online shoppers rising over 19.8 billion USD and an expected compound growth rate of over 12% by the end of the decade, the ambitions of Wal-Mart to fuel their endeavors in online retailing is more than just right.

At present Wal-Mart is the 4th largest e retailer in North America. With the present push, it is expected to climb the ladder even further. An intension of injecting another 1.5 billion USD has also been expressed by the company towards the development of E commerce programs and associated endeavors. The fact that Wal-Mart is a name in itself and is sure to grab attention and win the trust of Canadian buyers has also been taken into account as far as calculating expected success in the digital move of this company is concerned.

Web shopping in Canada which currently accounts for 6% of total retail spending is expected to rise to 10% by the end of this decade. The enhanced e commerce efforts that is receiving undivided attention from Wal-Mart is expected to go a very long way when it comes to capturing a lions’ share of this soaring market opportunity.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Delayed Shipping Annoys Prime And Other Shipping Club Members

Shrikar Khare Posted On - May 25, 2015

Delayed Shipping service
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

There is a very clear cut reason why shoppers express their interest in joining shipping clubs especially those belonging to the top E commerce platforms like Amazon. Assurance of quick and hassle free delivery in lieu of a certain membership fees does sound logical and reasonable to a chunk of e shoppers. Amazon’s Prime is one of those shipping programs which had attracted a massive number of members, owing mostly to the fact that this program was offered by Amazon, one of the most trusted e commerce platform that always hosted the best e-commerce marketing strategies. While most of the members are still in the trial period, the fact that this shipping solution did receive a thumbs up cannot be denied at all.

However, it has not taken very long for the Prime shipping club members to express their annoyance over deliveries delayed for a period of time. This has been the case with other shipping club members as well with Barnes and Nobles following very closely. According to an intensive research carried out to get to the base of things, it has been discovered that only about 23% of the total membership strength including the trial members, have reported late deliveries as their reason for annoyance, which the rest of the 77% citing other causes for the same.

Irrespective of the percentage and other associated factors that may be delaying deliveries, inability to address the issue may lead to Amazon and other platforms as such that offer shipping club memberships to lose out on their conversions. In fact, it has already been taken for granted that a chunk of the members in trial period will not renew their membership and the figures can get close to about 73% of the total members using the trial services. On the other hand, 31% of full members have expressed that they will not renew their membership at all.

The solution to this disaster has been laid out by Amazon in the form of extending the trial period by another month on receiving complaints of late deliveries. While this may come as a soothing balm to retain the members, there is also a possibility of this facility being misused.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Know the eCommerce tips to boost your online holiday sales!

Stephen Posted On - May 22, 2015

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Holiday season is a time when all retailers look forward to earn a fortune. No doubt this is the most favorable time to fill the gap you have in your commercial record because it is assumed that online sale only in U.S. will reach $72.4 billion.

To best utilize this situation, reports confirm that retailers have taken help of the following guidelines in the past season and will continue to do so going forward:

While making plan for the holiday season marketing campaign keep it in mind that 47% of the total shoppers in U.S., prefers online retailing. And 44% of regular shoppers will opt for buying gifts only online. For these consumers free shipping facility matters a lot. So always highlight your free shipping offer while you campaign for the Christmas time.

Also keep in mind that 74% of the shoppers will search online to make wish lists and two out of five consumers will look for best deals on the net. Not only that another44% will choose the items online and will wish to collect it from the retail store. All these factors should influence your campaigning style.

It is also very important to note that in last 12 months 30% consumers have made purchases based on their social network feeds. This holiday season it is found from the popular social networking sites that 59% will go for a purchasing decision if there is a discount offer. On the other hand 58% said rewards and loyalty points will definitely influence their respective purchasing plans.

Interestingly 56% consumers have admitted in Facebook and Twitter that their buying decision will be regulated by daily deals offered by various retailers. But incase of exclusive products 52% said they are interested to buy such specialty items on social networking sites. So don’t forget these vital factors while you are creating a campaign on the social networking sites you are aiming to.

Mobile devices are playing an extremely important role in shopping these days. This holiday season also will at least 84% shoppers are expected to use their handsets before they are shopping or during their shopping. A study already reveals 69% will use their smartphones for this year’s holiday shopping.

It also disclosed that one third consumers are comfortable in getting information about various deals through their mobile devices. And one out of three shoppers prefers to get the necessary information via their mobile devices in stead of getting it from a sales person in the store.

As a result analysts are coming to a conclusion that in this holiday season it is likely that 33% of total sales will come from mobile sales. Take this information into your account during making your sales strategy and also keep alert that 25% consumers said easy-to-use mobile websites will be one of their most important criterion while choosing a particular retailer.

There are some other factors too. You need to be well aware about the consumers’ shopping behaviors. It is found that 50% shoppers keep a close track about different retailers’ varieties of deals and discount offers. And 28% of shoppers usually have the trend of spending 50% of their total shopping budget at the Black Friday weekend.

Furthermore, 80% of online shoppers and 71% offline shoppers declared they obviously get influenced by marketing e-mails carrying various offers and deals.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Retailers with upgraded mobile sites made extra-merry

Thomas Posted On - May 21, 2015

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

With the advent of technology and availability of smartphones & tablets to a larger section of the public, the 2014 holiday season noted a remarkable growth in the number of consumers shopping through smartphones and tablets. Three retailers, who have already invested in mobile commerce, claimed that they had gained huge benefits.

For example, the Catholic Company, an online retailer for Catholic goods, that had redesigned its website way back in 2014.

Restructured sites fared better

During the short two-week term from Thanksgiving to December 15, The Catholic Company’s smartphone revenue, as reported, was up by 793% as compared to the same period of 2013. Traffic to their website via smartphone increased as much as by 100%, as reported by director of marketing Nicholas Cole.

The prime modifications to the mobile site which uses responsive design included displaying more products per page. It also included enlarging image sizes of the products for larger screens of the consumers’ smartphones, aiming a better display and presentation. It also upgraded the existing shopping cart layout with better images, more details and product recommendations. In fact as the customers shop at the website of the CatholicCompany, the site would be suggesting related products.

Another major change, Cole pointed for boosting up smartphone revenue was implying what he termed as echo banner advertising. It involves the promotion that consumers see in an e-mail, to be shown to them when they access the site.

From January 1 to November 26, in the last fiscal year, that is a day prior to Thanksgiving; smartphones traffic to the web site was 22% and generated revenue of 5%. But from Thanksgiving the traffic increased and has been recorded to be 27% and 8% of revenue had been generated till December 19, a week prior to Christmas.

Tablet traffic remains steady

Tablet traffic has been reported to be stable at 18% throughout the year and there was no change to the same during the Christmas shopping rush. Out of the overall revenue, Tablet revenue had increased just by 1% from 15% to 16%.

Yet, the Catholic Company is not done improvising its operations and functionality for smartphone users. This e-retailer intends to add product videos in the early phase of the current fiscal year.

AeroDesigns, an air-based delivery systems to re-imagine the consumption of food products and medications; had already switched to responsive designed web site way back in November 2013, and hence enjoyed the fruitful benefits of the holiday season of 2014.

Growth Spark, an m-commerce firm and also the builder of the website, recorded an increase in mobile traffic from mid-20% range to around low-30s, as stated by Growth Sparks’ founder Ross Beyeler.

Better designed sites lead to more traffic and sales dollars

AeroDesigns stated that traffic had significantly rocketed up in the last fiscal year despite the fact that the concept of responsive design website has been game for mobile holiday shoppers even in 2013. Even sales dollars coming from a smartphone also increased during the last holiday season as compared to 2013; from 8.34% in 2013 to 11% in 2014.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Get Discovered In Amazon In These Simple Ways

Shrikar Khare Posted On - May 20, 2015

amazon sell products
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Everyone wants to be in Amazon, and the reason for this craze is but obvious. With millions of sellers offering over a billion products that are catering to the interests of millions of buyers across the world, this is the ultimate e commerce platform to be in. The fact to consider is, with the ever rising number of sellers, the aspect of conspicuousness of individual merchants is facing thorough compromise.

This is perhaps, one of the reasons why the pitch to enhance ‘discoverability’ and ‘buyability’ is receiving undivided attention from all sellers in Amazon. For those who may be new to the terms, discoverability means enhancing the chances of being located by target buyers and buyability means converting the target audience into buyers. Discoverability and buyability are the 2 invaluable forces that can be employed to crack the codes of success in Amazon and should thus be considered with utmost importance by all Amazon sellers.

The moral of the story however, rests in the fact that unless sellers / retailers manage to generate traffic towards their endeavors (discoverability), the ambitions of achieving maximum conversions (buyability) can only be forgotten as a distant dream. At present, Sponsored products are receiving a whole lot of attention from the sellers when it comes to the matter of increasing discoverability in Amazon. The idea basically dwells upon featuring product specific ads in favor of the sellers thus increasing product exposure by leaps.

The benefit of sponsored products lies in the fact that they are in tune with relevancy of search based on target keywords and other similar associated factors. So, sellers can actually take it for granted that their efforts will be sling shot towards the right direction as far as being fished out from among the millions of other competitors is concerned.

The only hurdle may appear in the fact that this highly potent CPC program tool is presently available to only a certain set of sellers who are essentially Buy Box eligible. At the same time, the advantage is available at the moment only in hand counted countries and that too in 30 product categories.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Annual US E-Retail Sale Crosses A Whopping $300 Billion Mark

Daniel Posted On - May 20, 2015

e commerce marketing
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

To say that eCommerce has possessed the world for the better would not be wrong at all. And to say that in certain counties, the very existence of brick and mortar shops are being challenged by the many faces of e-Commerce marketing would be as good as bringing out a clearer picture of the current developments. The news is out; USA has crossed the $300 billion mark in its annual E-retail sale. This achievement is more than just herculean. The figure displays a distinct 15.4% rise from the 2013 figures which closed at $268.64 billion. The fact is, the trend of growth dwelling around 15% to 16% has been happening from the year 2010, before which the year of 2009 had only accounted a 2.6% rise carried forward from the year 2008.

The question is, what happened so differently that such steady growth pace was maintained over the last 5 years? For all the answers that may be found in statistics, no one can deny the fact that innovation has been the mother of this accomplishment. Basically, it is the attempt of the eCommerce marketplaces to get closer to the buyers and making them more comfortable with online purchasing than otherwise, that played a role in stirring the winds of change. This in fact, attracted maximum and undivided attention of potential customers to become repeat buyers.

This is the time of the year when just about everything from jewelry to grocery can be shipped to doorsteps and that too with assurance of quality and safety of transactions. So, the enthusiasm to walk down to brick and mortar shops to avail what needs to be availed no longer exists with buyers in general. At the same time, the attempts of giants like Amazon to get closer to their customers by introducing staff operated pickup and drop-off locations, working on promoting Lockers etc in the USA is expected to boost the dependence of buyers on e-commerce. 

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

How Remarketing Can Revamp Your E-Commerce Store

Stephen Posted On - May 19, 2015

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

E-marketing is getting tougher by the day all thanks to an ever increasing competitive run made by millions of sellers from world over. If you are a player in the world of e commerce marketing your primary aim would be to ensure attracting the attention of target buyers towards your endeavor through this mind-numbing din. If you have tried everything that was there to be tried, this is perhaps time to consider re-marketing.

Intended mostly for visitors to websites who don’t have any immediate purchases to make, the process of remarketing allows positioning of certain specific advertisements before the audience who may have visited your site before, irrespective of where they browse around in the internet. Be it visitors who have just seen the home page or the landing page; or visitors who started to shop but did not complete the action, each and all can be identified for sending visually alluring reminders.

Basically, it is a sort of pleasant reminder to the audience about what they may have liked and be available when they eventually make their mind in making the purchase. The approach of remarketing is smart, crisp and very, very meaningful to all sellers in the World Wide Web. The most important contribution of reselling is ‘conversion’. Yes, this is a conversion driven approach which is sure to benefit the sellers who may have experienced a few abandoned shopping carts before. To believe that the idea of remarketing plays little brain games with the target audience would also not be entirely wrong.

The fact that the power of 7 has proven some degree of success can be posed as an example. This revolves around the idea that target customers need to be exposed to the advertising endeavors at least seven times before they display a positive approach towards purchase. Appealing to the 3 basic senses of seeing, hearing and reading goes a long way in achieving the remarketing goals.

At present, remarketing has become a very important tool in e-commerce marketing per se and has also managed to offer an enhanced meaning to Google Adwords. This is in fact, one of the most cost effective ways of enhancing web exposure and conversions.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Amazon’s Prime Now program beats Google Express with one-hour delivery service

Thomas Posted On - May 6, 2015

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Early December 2014, Amazon created quite a noise in the market by announcing its one-hour delivery services featured under Prime Now, closely after the initiation of the Google Shopping Express‘ same-day shopping. The Prime Now service of this top marketplace poises the already present internet shopping big shots in the latest craze of the e-commerce domain, which is the same day delivery service for consumable products.

Prime delivery for Prime members

Amazon now started offering Prime members the great facility of one-hour delivery using its phone app. At a cost of $7.99, Prime members were offered household items such as shampoos and batteries, in just an hour.

In select New York areas, Amazon shoppers are reported to have received deliveries in a short span of one hour, between six in the morning till midnight. It offered two hour delivery services for free to those with lesser time restriction.

Delivery in an hour

Amazon is expected to expand its Prime Now one-hour delivery services in the current fiscal year, facilitated by bicycle messengers. The Prime Now service of Amazon has locked with Amazon Prime that has been offering shoppers with options for free shipping along with video and music streaming and unlimited photo storage facilities.

Google Express’ overnight delivery falls behind

On the other hand, Google Express that has been in the testing format for more than a year, is available at places such as San Francisco, New York, Los Angeles along with added services at Chicago, Washington and Boston; last October. The Google Express is a yearly subscription service that comes around for a cost of $95 a year for same-day of overnight deliveries. Google Express picks up products from as many as 40 retailers, including Target and Costco where as Amazon Prime ships items exclusively from Amazon.

It is reported that the top marketplace, Amazon, has also been in the process of testing brick and mortar stores since the last fiscal year, thus expanding its cross-channel e-commerce business towards 2015.

Online delivery as well as expedited shipping is getting in the latest demand lists of online retailers, a trend which retail giants are baiting to meet increasing needs and demands of the  consumers.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Jet.com Raises $140 Million In New Funding – Here Is How It Will Impact The Venture

Daniel Posted On - May 1, 2015

jet.com
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

If you really come to think of it, there are very few e-commerce marketplaces that can compete with Amazon as far as offering an unending array of products in attractively low prices is concerned. Taking a closer look, Amazon does not also have too many competitors who can challenge its’ top position in the world of eCommerce.

However, Jet.com has managed to brain its way through the standards set by this leading e-commerce marketplace and has come out with a strategy that can overtake Amazon by the following few seasons. Spearheaded by Mark Lore, the founder of diapers.com and soaps.com, one can only expect the stratagem to cause revolutionary changes in the present success ladder.

The aim of Jet.com is to offer products at far lower prices than Amazon and their approach to achieve this goal is to lower the membership fees of the seller to 50$ per year putting it in sharp contrast with merchants selling on Amazon paying 99$. This in the long run may inspire further rebates in the part of the seller to the end customer, which is expected to be anywhere from 10% to 15% lesser than the costs offered in Amazon.

Revolutionary as this may sound, Jet.com requires funding to achieve this herculean goal. The current raising $140 million in fresh investments is aimed in this very direction. From uncompromised marketing to supporting and expanding operations, CEO Mark Lore has also envisioned constructing a never-before trading system for consumer products. In addition with the $90 million which it had previously gathered from investors like Google Ventures, Goldman Sachs & Co. and Norwest Venture Partners, Jet.com is presently the most valued e-commerce startups of this century.

However, what matters more is ‘staying’ the most valued e-commerce venture. Competing with Amazon will not be easy and the membership structure does not look all too supportive of the end expected result at this very moment. Nevertheless, the whopping half billion dollar budget for implementing marketing and associated plans, Jet.com may just end up surprising those who have presently seem settled with the status quo.

ChannelSale now integrates with Jet.com marketplace. Merchants with pre-approved accounts with this marketplace can sign-up to the marketplace plan and have their product listings automated and their inventory synchronized on Jet.com. Feel free to email info@channelsale.com or contact us on +1 866 709 9495

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Online Custom Upholstery Program From Wayfair Reaps Significant Hits

Daniel Posted On - April 29, 2015

wayfair ecommerce
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

The urge to introduce touches of uniqueness in homes will no longer be an expensive and thus, distant dream. All thanks to the thoroughly innovative thinking of Wayfair, one of the upcoming leaders in the world of upholstery and furniture, that all things custom can become a realizable wish of buyers. While it is true that the forces of competition have been felt extensively in the world of online furniture shops, the primary aim of introducing the online custom upholstery program has essentially been to extend possibility of quality furniture improvements to all homes. Wayfair could not ignore the fact that buyers today love personalizing and this is where the aspects of this program is expected to show results and that too within a very short time.

The program basically includes 8 product categories that include sofas, beds, chairs, love seats etc. Each piece of furniture is available in 12 to 20 fabrics depending upon its type. This in itself exposes target buyers to a plethora of options which are never too bleak to be overlooked. Besides this, Wayfair has also expressed their intentions of introducing new fabrics to their catalog twice a year. In very simple words, Wayfair is on its way to some serious expansion but is at the same time, staying within a safe and tested comfort zone. This could actually be one of the many reasons that could eventually propel its success.

Introducing options though, is not where the efforts of Wayfair ends. Considerable focus upon the undeniable eCommerce marketing plans and strategies also falls within the top priorities of this company. From ensuring availability of the best custom upholstery, the company has also ensured making the options available at the most suitable prices. Topping it up with hassle free and seedy delivery, there is not much that can expect to slow down the prospects of Wayfair in the forthcoming future.

The CEO and co founder of the company, Niraj Shah is very hopeful about succeeding in his effort to reach out to every enthusiast who may have wanted custom furniture in the past, but were restrained by numerous factors be it availability or cost.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

eBay’s efforts appear stunted following Sales Growth In Amazon

Daniel Posted On - April 29, 2015

Amazon vs Ebay
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Amazon has proved yet again that miracles are in fact possible. Whether you choose watch in awe or refer to the impeccably calculated statistics, this giant e-commerce platform has shown that it is possible to beat and surpass competition like it was never expected. A 27% growth as compared to the 6.8% of eBay actually left a chunk of e-commerce platforms wondering what exactly Amazon did differently to achieve this herculean success.

Beating competitors is not all that this one of a kind revolutionary all inclusive platform for online sale has achieved. It has also broken its own record of 21.8% growth in December 2014. eBay too has shown a rise from the 5.8% they recorded in December 2014, but it is nothing compared to the rocket propelled success that Amazon has won.

It is true that Amazon had undergone a phase when such herculean developments were not featured in the larger picture. A part of this can also be contributed to the dissatisfaction expressed by the members of Amazon Prime concerning late deliveries and resultant reluctance in paying membership fees or refusing to join after the trial period. However, irrespective of odds, Amazon has managed to forge ahead with innovative e-commerce marketing services, plans and ideas to capture the ever curious market.

All’s well that ends well, but what truly matters is how you start the next episode. eBay, though a winner in its own terms, is still lagging way behind Amazon in many essential aspects of e marketing. This is perhaps the main reason that is fueling this otherwise successful venture to construct its strategies around the strategies so introduced and implemented by Amazon. The E Bay Now app can be mentioned as an example where orders from the app is taken and acted upon personally by a professional and delivered at the very door step.

Could this be a plan to challenge the Amazon Locker that Amazon is working upon to make a more direct approach towards customers? While statistics would show it all by the end of 2015 or before, this information could be a food for thought in the waiting period.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Which To Choose While Selling On Amazon – Sponsored Products Or Product Ads

Daniel Posted On - April 13, 2015

selling on Amazon
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Amazon is undeniably the largest and the most accommodating e-commerce marketplaces of the present times. This is one of those very few platforms that offer unparalleled benefits to sellers in infinite different ways each of which are aimed at improving the performance of the latter by leaps. In this respect, Amazon product ads and Amazon sponsored products can be mentioned as two extremely potent options when it comes to boosting visibility before target audience / customers and thereby increasing the possibility of conversions. While both of these Amazon solutions have proven ample usefulness, choosing the right option may further the efforts of the sellers.

Basically, Amazon Product Ads is a solution where the sellers can display their products in Amazon without having to sell in it. This has multiple benefits starting with the fact that Amazon is one of the most visited e commerce marketplaces and it is just about assured that the concerned seller would be exposed to millions of target audience per day. So, while the Amazon product ads show on the search pages, when the buyers click on the ads they will actually be diverted to the website of the concerned sellers than make the purchase from Amazon itself.

On the other hand, the updated Amazon sponsored products program is more refined in its approach in helping sellers gain visibility. This program includes features like automatic targeting, simpler seller usability and greater visibility. However, what may be considered a drawback is this program is the necessity for the sellers to be ‘sponsored products eligible’ and the chosen products must be buy box eligible. At present, there are only 6 countries where sponsored products are available and the advantage is spread only to 30 product categories.

Keeping the fact in mid that each of these programs work wonderfully in favor of the e-commerce marketing endeavors of sellers, the list of features in itself makes it amply clear about which to choose and which not to. Basically, there could be nothing better than selling on Amazon. If however, sellers cannot make a direct approach, eligibility for either of the two programs can be of massive help.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Couples Longing For Electronic Gifts Rejoice At Best Buy’s New Wedding Registry

Daniel Posted On - April 13, 2015

Best buy Wedding Registry
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

The days of receiving mixers and dainty silver-wares as wedding gifts are on their way out. The fact that individuals today are going gaga over electronics is no big surprise. With so many to use and so much to experience, couples today are showing a sharp diversion of their gift interests towards ultra tech devices and gadgets than all things conventional. With the introduction of the Best Buy Wedding Registry services, it is now possible for the couples to choose and track the electronic gifts they choose for their big day. At the same time, for those who will be getting the gifts can also be happy with the fact that the items will be available at great prices and will be cherished by the couple for a long time to come.

The question is how far Best Buy will score with this new endeavor. Considering the fact that their stores are complete with just about everything that can arrest an individual’s attention, to have curious heads peering in for more is more than just expected. From ultra HD TVs to a range of cameras, from tablets to smart phones of reputed companies, there is literally everything that can be tagged in the store. The base line of the matter is for this ever expanding company to grab every inch of the market that is there to be tapped with wedding offering infinite promises of enhanced sale and awareness.

With this innovative and promising move, Best Buy is expecting to sure further ahead in their sales and revenues this year. Considering the efforts that they have put into e-commerce marketing per se, is also expected to show its results in the form of enhanced registries to follow through the wedding season. The matter however, does not rest with availability of products and their prices. Best Buy has also thoroughly looked into the aspects of quick and effective free delivery of the tagged and purchased items. The option of free delivery is without any minimum purchase amount which is sure to make the process of choosing electronic wedding gifts a more feasible option.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)