Mastering product feed management in Google is seldom as difficult as sellers think it to be. Basically, it takes nothing more than remembering a few basic guidelines while approaching feed management in this marketplace for the sake of experiencing better control and enhanced outcomes. Some of these tips have benefited sellers of all volumes to maintain high levels of traffic inflow towards their ecommerce establishments without having to run any risk of going bankrupt at the end of the month. Here are 6 of them that can be followed for instant benefits in Google Shopping…
List popular products that can win you maximum clicks –
The trick is to not bring the entirety of your product list to this platform all at once. Listing only the most popular products that people are actually looking for will ensure that you pay only for what fetches you profits.
Optimization of titles in not an option, it is mandatory –
Optimization is indispensable in this platform. Your product titles will have to contain applicable keywords and product identifiers that will help Google rank them better. If not, you may end up suffering invisibility like never before.
Your image quality has to match standards –
Your image quality matters in every possible way when it comes to managing Google product feed successfully. From the size of the images to the backgrounds to the pixel quality, everything is taken into account by this comparison shopping site when it comes to granting visibility. Reading through the rules before uploading product images can save tons of patch-up work later on.
Manage your CPC budget and try not to cheap out –
Google Shopping as the top comparison shopping platform is recognized for increasing your traffic inflow by more than 50% and upwards. So, if you choose to not cheap out on your CPC budget, sky could be your limit. There are many ways in which you can remain within your means while allotting and abiding by your budget limit which will eventually help you stay at a safe distance from overspending.
Pay your fee in time to avoid invisibility –
Sellers that delay in paying up their fees usually end up losing their ranking in this platform to the extent of invisibility. So, it is best when avoided.
Integrate perfectly and use tools to maximize listing impact –
Last but certainly not the least, sellers must ensure carrying out proper integration and use proper feed management tools to stay in tune with the frequently changing requirements of the platform that can lead to problems later on. Feed management tools can assist with the process of basic optimization as well which can be a blessing in many ways than one.