Category Archives: Google Shopping

Master Google Product Feed In 6 Simple Steps

Daniel Posted On - December 27, 2016

google shopping
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Mastering product feed management in Google is seldom as difficult as sellers think it to be. Basically, it takes nothing more than remembering a few basic guidelines while approaching feed management in this marketplace for the sake of experiencing better control and enhanced outcomes. Some of these tips have benefited sellers of all volumes to maintain high levels of traffic inflow towards their ecommerce establishments without having to run any risk of going bankrupt at the end of the month. Here are 6 of them that can be followed for instant benefits in Google Shopping

List popular products that can win you maximum clicks –

The trick is to not bring the entirety of your product list to this platform all at once. Listing only the most popular products that people are actually looking for will ensure that you pay only for what fetches you profits.

Optimization of titles in not an option, it is mandatory –

Optimization is indispensable in this platform. Your product titles will have to contain applicable keywords and product identifiers that will help Google rank them better. If not, you may end up suffering invisibility like never before.

Your image quality has to match standards –

Your image quality matters in every possible way when it comes to managing Google product feed successfully. From the size of the images to the backgrounds to the pixel quality, everything is taken into account by this comparison shopping site when it comes to granting visibility. Reading through the rules before uploading product images can save tons of patch-up work later on.

Manage your CPC budget and try not to cheap out –

Google Shopping as the top comparison shopping platform is recognized for increasing your traffic inflow by more than 50% and upwards. So, if you choose to not cheap out on your CPC budget, sky could be your limit. There are many ways in which you can remain within your means while allotting and abiding by your budget limit which will eventually help you stay at a safe distance from overspending.

Pay your fee in time to avoid invisibility –

Sellers that delay in paying up their fees usually end up losing their ranking in this platform to the extent of invisibility. So, it is best when avoided.

Integrate perfectly and use tools to maximize listing impact –

Last but certainly not the least, sellers must ensure carrying out proper integration and use proper feed management tools to stay in tune with the frequently changing requirements of the platform that can lead to problems later on. Feed management tools can assist with the process of basic optimization as well which can be a blessing in many ways than one.

VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

3 Reasons Why Google Shopping Is Still Holds Maximum Relevance In Ecommerce

Thomas Posted On - November 16, 2016

google-shopping
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

There has been a lot of thinking and re thinking about the applicability of Google shopping for e commerce merchants lately. While it is true that the transition from free to paid listings has not been taken in a positive note by many smaller sellers at large and many have also chosen to move out of the platform for more budget friendly comparison shopping sites. However, not many can argue the fact that Google Shopping is still the most productive platforms to be present in irrespective of all odds. Here are a few good reasons to back this belief…

It is the greatest magnet for buyers of all types and categories

Did you know that this Google as an all inclusive search platform invites around two trillion hits annually? Monthly searches in this comparison shopping site usually touch 100 billion globally and often more. The number of unique monthly visitors is also around a billion if not greater. To many e commerce enthusiasts, these statistics may appear too good to be true.

It is still the biggest traffic booster to motivated sellers

Considering the sheer volume of visitors Google invites, it is only conceivable that being present in this platform will open flood gates of traffic to respective stores. Inviting even a bare minimum fraction of the visitors can result in astonishing increase in sale volume which can assure glorious profit and growth. Not many comparison shopping platforms, even those that rank among the first five can match the size and scope of Google Shopping any time in the near or far future.

It is easy to tame if your strategies are relevant

This King of comparison shopping sites always makes a very worthy addition to any multichannel ecommerce endeavors especially if it involves top performing marketplaces like Amazon Walmart eBay etc. The route to driving traffic to top performing marketplaces through Google is often easy and comprehensive if the sellers’ strategies are well designed and compatible.

Approaching assistance at the right time and the right sources is the simplest way to make the most of this platform without having to worry about costs. Perfect integration with price management assistance through evolved tools and software solutions can create the much necessary cost to conversion harmony which is the key to maintaining a healthy and profitable presence. Learning the art and science of selective listing import, optimization and competitive price management can offer sellers enhanced ranking through weeks together.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Profitable Selling Twists For New Google Shopping

Robin Smith Posted On - August 3, 2016

Google Shopping
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Of late, Google Shopping has been posing as a scare machine to merchants who are yet to warm up to the new twists and turns introduced by this top comparison shopping platform. Many sellers have also gone on to admit that selling on Google Shopping had actually been easier before, mainly because of the absence of the CPC program and the existence of product listing ads (PLAs). If you come to think of it, things are just the opposite now, leaving innumerable merchants in complete loss for solutions to get back on their feet. Many small and midsized merchants with average performance have chosen to opt out of the platform as a solution to avoid losses.

For those who remain, the ongoing question is…How to sell on Google Shopping without losing profits to trial and error with the new system? The good news is, things are not as difficult as it may seem at first. Sellers only need to be slightly more enlightened and power their Google Shopping efforts with these basics…

Firstly, did you know that optimization of your data feed can be just as productive as PLAs if not more? As has been witnessed over the past half a year, sellers with optimized data feed have outperformed their PLA efforts. Optimization of product feed / listing can be summed up as easily as using proper keywords for titles and descriptions making them compatible with the search engine to an extent that they feature in the first page of search results. Sellers can have their listing / feed optimized by using softwares for the purpose or calling in professional assistance which again can win the advantage of customization.

Secondly, Google Shopping costs money and it is imperative for the sellers to pay up in time to stay featured in the platform. If you miss paying your dues in time, your listing irrespective of optimization would suffer a setback.

Thirdly, this is the phase where you need to establish an impeccable account with Google Merchant center and keep track of your performance through the same. The Google merchant center is equipped with innumerable facilities that will allow not just improving your feed quality but also opening up doors for tangible conversions. In fact, you can also get an edge in making your loyal visitors your direct store customers.

For new sellers who find it too difficult to understand and implement the processes of optimization or setting up Google merchant accounts, seeking professional assistance is advised.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Google Shopping Feed Dos and Don’ts

Robin Smith Posted On - June 29, 2016

Google Shopping Feed
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Platforms of opportunities often come with a range of if-then-else’s navigating through which can claim any odd e commerce seller’s patience. This is especially true in case of top comparison shopping engines like Google Shopping managing performance in which can always be challenging and expensive at the same time. Basically, there are two steps to succeed in Google Shopping; one is to carry out proper integration with respective shopping carts and the other is to focus on the listing.

Integration is usually not an issue considering the fact that there are a number of e commerce solution developers who can carry out the process as smoothly, effortlessly and affordably as Magento Amazon or Shopify eBay integration for that matter. Troubles usually begin when sellers need to make their listing visible and productive in the platform. This too can be achieved if the following guidelines are borne in mind…

To begin with, determine whether the products you are introducing in the platform is market fit / click worthy. Take a rather ridiculous example in this respect. Say you are somehow selling I phone 4s in Google Shopping! Even with the best of listing, you product may not sell. You may get a 100 clicks out of curiosity from buyers (who would want to check if the seller is not playing a joke), but conversions will be a far cry. So, you will be paying out 77$ to Google Shopping for just about ‘nothing at all’!

Secondly, add as much impact in the listing as possibly. Your aim is to ensure that 2 clicks should convert to at least 1 sale. Basically, you should not be paying .77$ for nothing. It can add up to a good lot on unpopular products which can drain a lot from profits that you make on other listed items. Say for example, if you have unpopular products in your Bigcommerce powered store listing, you can choose to pull them out while carrying out Bigcommerce Google Shopping feed import.

Thirdly, stick to the optimization rules i.e. no keyword stuffing. Google Shopping does not like being bluffed. The platform expects the titles to be crisp, to the point, comprehensive and best suited to the product that the merchant is trying to sell. Tricks and hacks are awarded with scrapping of listing.

Fourthly, irrespective of what tricks and hacks may preach, please take care of your descriptions. Product titles, images and descriptions should all match to perfection. Google shopping may flash your products even with mismatched descriptions, but buyers can read and they may get confused. This can eventually compromise conversion of traffic.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Google Shopping Campaign Facelift For 2015 – Things To Expect

Daniel Posted On - May 1, 2015

google merchant center
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

For all merchants and retailers who aspire for a better e-commerce future, establishing presence in Google shopping is more than just imperative. Being one of the most potent comparison sites with over a billion products listed in it, it could be the dream destination for merchants when it comes to being found by target audience. However, to think that the advantage of offering a literally never-ending platform is where the scope of Google Shopping ends would be just as good as dwelling in darkness.

Considering the fact that competition is on its all time high, attaining maximum traffic towards one’s products and facilitating conversion in this product dense platform can be yet another challenge in itself. Thus, next step that Google Shopping has taken is in the direction of helping merchants achieve just about everything that can possibly be attained from this one of a kind comparison site. The transition of Product Listing Ads (PLA) to Google Shopping Campaign (GSC) has been one of the most potent forces behind the expanding bouquet of benefits in favor of retailers and merchants.

Basically, the transition from PLAs to GSC has given rise to certain very prominent advantages starting with improving advertiser revenue by around 34%. At the same time the return of ad spend showed a remarkable increase while the overall ad spend shot down by 30%.

While one cannot say that everything lies with the matter of ‘price’, a whole lot of all things essential, certainly does. In this respect, it can be mentioned that GSC offers better bidding opportunities that can surely grant the retailers a thorough competitive edge. The hourly feed updates offered by this platform can also be named among the advantages that bear seeds of competitive success for retailers.

However, considering the fact that retailers will not be alone in this platform and there will be just about any number of fellow competitors trying to bag the benefits of GSC, it is imperative for each to focus on their mode of implementation. Focusing on the product titles and the quality of descriptions can matter massively in this respect.

When you sign up on one marketplace with ChannelSale, you get access to Google Shopping as well as unlimited other CSEs at no extra monthly cost. Write in to info@channelsale.com or call +1 866-709-9495 to speak to a Client Service Executive.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Know the data quality tips to be successful on Google Shopping.

Daniel Posted On - February 21, 2015

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

E-commerce market is expanding in a rapid growth rate. Automatically competition is also increasing in a equally high ratio. All the e-retailers are feeling that pressure and trying to sustain in this market by putting their best efforts in many ways.

To be successful in selling products online you must have well defined product data.  If you are planning to sell something on Google or simply want to sell an item on Amazon or want to highlight your products through any channel online, an all inclusive, well planned inventory data with detail descriptions will come to your help.

For this, you need to fulfill round up information about your product. If there is gap in providing information regarding the products and the items you are selling online, it will seriously hamper the conversion rate. So be sure you are furnishing every required detail.

To check, whether you are missing out any data, you can always depend on automated software or a data feed manager. But there are still many attributes which is not possible to be optimized this way. But hey may have a strong effect on your online transaction as well as on search impressions.

Here are those important factors:

Incomplete data create a huge problem. If there is an empty data column it may negatively affect your conversion. Automated software can not correct it. So put special attention on this. First check if all the information is available. First be focused on the required column then be specific on prioritizing other related information.

Next, you will have to pay attention about the factor related to a broken link. Incase you have some links in your data file that do not work it will create a serious problem for you. Google will not accept items with such feed that do not function. And if there is a considerable number of these broken links then Google will exclude all your products from search.

Product images of the items displayed on site play an extremely important role. Your inventory file should carry the right sized images whenever you are sending the files to Google. The main reason for this is, Google is extremely particular about its recommended size. It is also to be kept in mind that Google does not allow any water mark or promotional texts on the product images. So it should be free from this. Apart from this, you must pay special attention towards your product Ids so that you do not face any problem regarding this in terms of duplication or any other factor.

About ChannelSale

ChannelSale enables online merchants to reach more customers across 200+ online marketplaces, comparison shopping engines and affiliate networks to help build their following, generate loyalty and increase revenues.

Built by experts who have studied and emulated the best practices of online selling business, ChannelSale is an answer to the seller’s quest for the right online multi-channel e-commerce platform. Some of the services offered by ChannelSale are product feed optimizations, product listings on the marketplaces/ shopping sites, order fulfillment, real time inventory management and detailed performance reporting. ChannelSale enables direct users, re-sellers and agencies to handle multiple channels with a single software interface. It eliminates repetitive and unproductive work, so sellers can focus on driving more business. ChannelSale offers convenience and it is a far more economical way to manage any retail business across different e-commerce websites.

http://www.channelsale.com

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

8 tips for getting more traffic and revenue on Google shopping!

Daniel Posted On - December 9, 2014

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Google is always considered as the no. one channel in generating traffic to a website. All the online retailers depend on Google more than any other channel for leveraging their business effectively. But in spite of that still there are many who do not know how to use it to the optimum level in driving consumers towards their sites.

Here are few important points which will help you to utilize Google traffic in a most effective way to achieve a great result during the holiday shopping season.

 1. First try to convey the relevant facts about your product. Google ads are strong enough to highlight your product information in a most catchy way. So you need to utilize them well.

 2. While putting your product information through an ad keep it in mind how it will become relevant to various searches conducted by the consumers.

 3. You can take advantage of data feed changes and edit your ad contents. No doubt this will help you to get more traffic towards your site. You can hire the services of multi-channel marketing campaign solution providers with their smart software solutions who can help you for Product Data Feed Software.

 4. You can take help of various bids like Device bids, Bids specific to time and day of the week, Ad Delivery settings, Negative keywords, Search terms etc., to increase your ad visibility. Google Adwords offers this to the advertisers so that they can opt for a higher exposure for their product advertisements. This will assist you in drawing attention of a larger number of targeted audiences.

 5. While planning your campaign don’t forget Google dominates search so plan your visual and content about your products in a strategic way which will cover a wide spectrum.

 6. Also keep it in mind that Google is liable for 87% of the mobile search market.

 7Google shopping product ads have prominent product images try to use this opportunity to attract consumers.

 8. Google search has lower CPC than the usual paid search which has automatically increased search traffic to this site take advantage of that larger flow of crowd while you plan your seasonal campaigns for the holiday shopping time.

A higher traffic automatically leads to higher revenue. So just by putting a little more effort you can easily get best results in your online business.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Google’s Third Party Product ads Enriching Consumers’ Searching

Daniel Posted On - December 2, 2014

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Google is one of the most popular destinations which offer various advertising facilities for the retailers. Google Shopping Campaigns happens to be a feature like that.

This allows the merchants across the country well organized their entire stock comprising various products and commodities on the net within AdWords. It provides a great support in creating customized campaigns consisting special tools that can screen various data and offer you a particular campaign’s performance results.

This analytic mechanism has a great importance in online retailing. A merchant can utilize this performance appraisal report for understanding the market trend, consumer’s behavior pattern and also the impact of various ads. Not only that he can also monitor and rejuvenate product sales by reshuffling various marketing strategy and implementing improved techniques on the basis of that.

As it is extremely effective in prioritizing products and forming marketing principles, currently the company is directly inviting the retailers to start their own campaigns into Google’s e-commerce sites including their partners’ search results on their respective sites.

So now the merchants can go ahead with their own Product Listing Ads commonly known as PLAs. In this process when some one tries to find out a particular item on Google’s e-commerce sites, all products which belongs to that specific category or all the existing related product ads across the Google network also automatically comes up.   This obviously includes the most reputed and widely popular sites like Walmart, as a logical phenomenon of new AdSense for Shopping.

In this present scenario, therefore, a PLA has become more important as it can now highlight all relevant results based on its contextually. This goes without saying that these search results are determined on the basis of the user’s data feed, which indicates a particular product category or the product name as Google puts it.

A consumer gets immensely benefited from this process of search results as it enables you to access unlimited data about various retailers and their products beyond Google.com or Google Shopping.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

3 important guidelines for getting higher rank on Google Shopping

Shrikar Khare Posted On - November 24, 2014

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Every e-retailer tries to get the best out of Google Shopping as this is the most popular and effective platform to enhance commercial performance. But if you really want to utilize it at the optimum level, you must be careful about 3 important things which are overlooked quite often.

First you will have to understand product information matters a lot. On the basis of your submitted description Google place your product on search. Product information also influences the search type. That is why to get your targeted audience you need to well define your product categories.

Next comes the point of product visibility. Try to learn to data feed which is extremely important for optimizing your Google Shopping campaign. If your product is not discovered by a large number of people your chance of getting business will also become less. To make it easily visible you need to understand the importance and technique of search engine optimization.

For a better result you also need to revise and update your data on a regular basis which you can always edit according to your performance analysis. A constant updating will increase your product’s seller relevancy and it will also allow you to get more SERP space. Not only that, it will also popularize your brand. Multi-channel marketing is in and as an online retailer if your want to engage in Product Data Feed Management and optimization, then opt for a top service provider.

If your ad has higher relevance and better visibility, automatically more people will be clicking on your ad. No doubt this will draw attention of your targeted audience which will result in higher conversations too.

Pay special attention for improved product titles. This greatly affects visibility on Google Search. It is the most popular and effective search engine widely used by the consumers all over the world. The system is extremely structured and dependent on key word. So that whenever someone is conducting a search the relevant results only come up.

Therefore, whether your ad will become visible or not, that actually depends on mainly two factors. 1. What is being searched for and no. 2, how much information about your product is available with Google.

A detailed product title tells a lot about your product. And this information can be better used by Google during your ad placement.  This makes your ad more relevant. So do not forget to carefully optimize your product titles, and also refine them well for better results.

For achieving success in your multi-channel marketing campaign, get in touch with https://www.channelsale.com/

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Google Shopping Feed Specifications – Updates to Stock

Shrikar Khare Posted On - August 26, 2014

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Very recently Google has announced about their decision to update the Shopping feed specifications. The Google Shopping Specifications is the required format for inventory submission on Google. This will be implemented from 30th September which will include changes to availability and landing pages. The basic mission behind this updating is to add and revise attributes and update policies to further improve the experience for shoppers. But some of these updates require changes to your current product data.So before you submit your product listing acquire knowledge about those change factors in the new feed specifications.

Here are the Google Shopping feed changes:

• To ensure online shopping via all mobile phones works well, you can now provide a separate mobile landing page via the ‘mobile link’ attribute.

• Google is expanding their support to merchant-defined bundles. Many consumer products are sold in custom bundles, such as a camera with a lens and a bag. The new format will henceforth include the ‘is bundle’ attribute, which should be used when submitting merchant-defined bundles.

• Google is also simplifying the ‘availability’ attribute by merging ‘in stock’ with ‘available for order’ and removing ‘available for order’. All items that can be shipped in a timely manner can now simply use the ‘in stock’ value. Additionally, an ‘availability date’ attribute is also being offered which you can use to let shoppers know when pre-ordered products will be available for delivery.

• The website has refreshed their apparel articles to provide more examples and clearer guidance on all things apparel. New values are also added to ‘age group’ and two new size attributes are introduced to allow an even more detailed apparel description and filtering with ‘size system’ and ‘size type’ options.

• The new image quality recommendations will now include more details and tips regardingsubmiting high quality images that are more effective in drawing users’ attention to your products.

• To display all product data in the most effective way, the feed specification will be more explicit about the number of characters can be used for most attributes.

• The existing destination URL policy is replaced with the new landing page content policy. This refined policy comes with more background details, additional examples and explanations as well as an implementation guideline for submitting landing page URLs.

Important points about new Google Shopping Feed Specification

You can start submitting all of the new attributes in your product data immediately. But first you need to study all the instructions and changes so that your data is formatted correctly for all the new attributes, otherwise your item might get rejected during feed processing if it is done incorrectly. Reviewing the warnings on the Data Feed summary section of your Merchant Center account, or the API dashboard (if you use the Content API), will guide you in this regard.

• If you provide a mobile landing page link in the new ‘mobile link’ attribute, the same enforcement rules as for the ‘link’ attribute apply. For more details on mobile page rendering and app download requirements, you can refer to the new landing page content policy.

• For ‘availability’ the value ‘available for order’ will be replaced with ‘in stock’. The ‘in stock’ value should be used if an item can be purchased and will be delivered in a timely manner. The ‘available for order’ value will not be accepted from September 30 onwards.

• Most attributes are currently coming with specifications about character limits, which will help to display product information in the most effective way. Attribute submissions that exceed the character limit might result in offer disapprovals.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Giant move for Google; from searching to delivering

Daniel Posted On - June 25, 2014

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Several others frowned upon Google’s spontaneous approach regarding free delivery service of certain goods on the same day in certain parts of United States. The industrial analysts observed this as an unwanted intrusion of the company in low-prizing real-world business. Various questions were also raised regarding the delivery modes that were taken up by them as too much than the needed.

The mistake was however childish and unprofessional in nature compared to the image of the company and with such competitors like Amazon.com and so many others coming in. The initiation that was new for them and held as intrusion in unfamiliar territories. Google with its popularity as a search engine and as a guiding factor in the world of web actually did not made such prolific result when it entered the world of delivery business with higher expenses as a mode of payoff that is uncertain and low in terms of the expenses incurred. This was really a bad move for them as far as the world of web delivery business is concerned. A lot of money was wasted in securing the position for the business until it crashed and turned out to be a failure.

Completion rates were stiff

The market for Google in this field was very stiff for it was equally dominated by other shopping sites like Amazon and e-bay which had their strong customer base and this was bad for the Google as they could not secure the credibility of the people.

New move for Google

Google however is shifting its mindset thus concentration on its mainstream business with search advertising and with the enhancement of e-commerce; it looks up to get information of the potential user of its service so that it can develop upon it. A similar approach was seen when Google invested in Smartphone to safeguard its search engine and with the Android technology, it is further enriched.

A giant step taken

Google is however in the advancement of its delivery industry where it is taking its trials in various parts of USA. As a part of their new move, Google is experimenting with ways to deliver perishable groceries such as milk and various food items that require special temperature-controlled storage and delivery mechanism, and which are already available through Amazon’s rival Fresh service. Though it is said to be too early to say whether that might ultimately become part of the service or not.

Google Shopping Express allows consumers buy products online from a lot of stores in the San Francisco Bay Area, including Staples, Costco, etc. They have the goods at their doorsteps that same day. Couriers or contract drivers pick the orders up from retail stores throughout the day collecting an undisclosed commission from the retail stores for each sale.

Consumers for now pay nothing for the convenience due to a free six-month membership trial offered by Google. Google may extend the free trial until it has perfected the service and is ready to charge a subscription fee.

Google’s Shopping Express is being tested as a standalone delivery service, but many people expect the eventual goal is to integrate home deliveries as a feature in the search engine.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Taking a Look at Rise of Google’s Product Listing Ads

Steve Burns Posted On - March 11, 2014

VN:F [1.9.22_1171]
Rating: 4.5/5 (2 votes cast)

Google’s Product Listing Ads format has gained huge popularity in recent period reaching record levels in July 2013.  This remarkable rise of product listing ads is mainly due to its heavy return on investment. One digital marketing technology company that helps retail clients bid on Product Listing Ads, has claimed on average it generates $9 in sales for every $1 spent.

Features

The web giant launched paid Google Product Listing Ads in October 2012. Since after that, the click-through rate for PLAs during the year became about 47% higher than the click-through rate for text-based pay-per-click ads on Google. According to a report by the U.S. Internet Research team at Jefferies Equity Research, Product Listing Ads are being used by more retailers than ever in recent times. In Product Listing Ads, product images and prices from merchants are displayed prominently in the central area of a Google search results page. This has boosted the click through rate. Eventually high CTR of PLAs coupled with a 93 per cent year-over-year increase in click share indicates a shooting popularity of PLAs within online shoppers, as observed by Marin Software.

Reason behind the rising trend

Product listing ads have many advantages. It attracts more traffic and leads resulting to a much higher CTR compared to text ads. Sometimes it becomes double or triple than usual CTR.  Through PLAs you can improve the quality of your leads by directly displaying product information to increase probability of the shoppers to complete a purchase on your site.  It is also easy to manage the ads as PLAs use the product attributes defined in the Merchant Center data feed to show the ads on relevant searches instead of keywords. PLA s cover a broader reach as more than one can appear for a particular customer search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time, doubly reaching the shoppers.

Accountability

After the launching of PLAs by Google Inc in October 2012, during the fourth quarter U.S. online advertisers collectively spent 12% more year over year on paid search ads and online advertisers spent 618% more on PLAs than when they  launched in Q4 2012. Impressions were up 380% and clicks 312%, according to Ignition One, a digital marketing technology firm’s Q4 2013 digital marketing report.

Ignition one also added that during the week of Thanksgiving, PLAs accounted for 13% of all clicks on search ads on Google, and the click-through rate on PLA ads was 74% higher than on Google’s pay-per-click ads.

VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

3 important guidelines for getting higher result on Google Shopping.

Daniel Posted On - January 15, 2014

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Every e-retailer tries to get the best out of Google Shopping as this is the most popular and effective platform to enhance commercial performance. But if you really want to utilize it at the optimum level, you must be careful about 3 important things which are overlooked quite often.

First you will have to understand product information matters a lot. On the basis of your submitted description Google place your product on search. Product information also influences the search type. That is why to get your targeted audience you need to well define your product categories.

Next comes the point of product visibility. Try to learn to data feed which is extremely important for optimizing your Google shopping campaign. If your product is not discovered by a large number of people your chance of getting business will also become less. To make it easily visible you need to understand the importance and technique of search engine optimization.

For a better result you also need to revise and update your data on a regular basis which you can always edit according to your performance analysis. A constant updating will increase your product’s seller relevancy and it will also allow you to get more SERP space. Not only that, it will also popularize your brand.

If your ad has higher relevance and better visibility, automatically more people will be clicking on your ad. No doubt this will draw attention of your targeted audience which will result in higher conversations too.

Pay special attention for improved product titles. This greatly affects visibility on Google Search. It is the most popular and effective search engine widely used by the consumers all over the world. The system is extremely structured and dependent on keywords. So that whenever someone is conducting a search the relevant results only come up.

Therefore, whether your ad will become visible or not, that actually depends on mainly two factors. 1. What is being searched for and no. 2, how much information about your product is available with Google.

A detailed product title tells a lot about your product. And this information can be better used by Google during your ad placement. This makes your ad more relevant. So do not forget to carefully optimize your product titles, and also refine them well for better results.

 

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Google Announces Shopping Campaigns To Attract More Advertisers

Steve Burns Posted On - December 11, 2013

Web Giant
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Advertising is a major source of revenue for many of the major players of cyberspace such as, Google, Facebook and many others. These major companies are coming up with new features and strategies on a regular basis to grab the attention of advertisers.

Google is one of the most widely used search engines in the world. Everyday over here, a large number of people seek information on products sold by various retailers. Product Listing Ads is a special feature on Google Shopping that enables buyers to browse through various products, view image and get to know relevant details like price.

Google has recently announced a new feature called “Shopping Campaigns” that will offer a simple means to e-sellers to promote their products and establish connection with customers. It is basically a new campaign type for PLAs.Read on, to know more about this.

Offers an easy solution to less tech-savvy merchants

The AdWords login has been made the key interface for making any major changes to the campaign. People who are not very comfortable using complicated technology can manage their PLAs in a better way with the help of this. This new structure is a lot different from the traditional PLA campaign style.

PLAs become less feed-based

Google feeds are still relevant. But with the introduction of Shopping campaigns there is a change in the approach to PLA management. The focus shifts from the technicalities of shopping feed marketing to AdWords interface.

Campaign management getting more efficient

It has a couple of key additions that assist PLA advertisers and campaign managers in a major way.The advanced and detailed performance reporting will provide more useful information to e-commerce merchants and help them to make better business decisions. Performance data can be viewed by product or product attributes like brand, category, type, condition, custom labels and so on.

This is a very clever move by Google to increase its revenue during this holiday season. But, presently, this program is not open to everyone. Those merchants who are interested can sign up for the service on the Google website.

VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

5 Ways By Which You Can Increase Revenue With The Help Of Google Shopping Data Feed

Steve Burns Posted On - December 11, 2013

Google Shopping Performance Analysis Post Becoming Paid Service
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Revenue is of paramount importance because it is the earnings of a company. In order to survive and be successful it is essential for your business to have substantial earnings. For this reason, every enterprise is always trying out various means to increase its revenue. In this post you will get to know a couple of ways in which your business can make more money this holiday season via Google Shopping.

With over 1 billion products, Google Shopping is a leading platform that enables users to search for products on the various online shopping portals and compare prices between different e-sellers. Here are 5 areas of Google Shopping data feed you should focus on in order to earn more revenue through greater conversions.

Google Shopping Data Feed Specifications

Make sure that your product information follows Google’s rules; otherwise there is a possibility that the item will not show up on search or might even get blocked. So, you should carefully go through the specifications like the Google Data Feed Overview and Google Data Feed Attribute Requirements. It is also crucial to understand these because not all data feed content rules are listed by Google.

Google Shopping Data Feed Rule Changes

E-commerce is a very dynamic field and here change is perhaps the only constant. So, visit our blog on a regular basis to know about any changes on any data feed specifications. If there are any changes, then you should update feeds based on that without much delay.

Google Shopping Data Feed Errors

Try to fix all the data feed errors by going to the Google Merchant login. There you can identify and troubleshoot items that are not approved or blocked. Taking quick corrective measures is of paramount importance because such items do not show up on search which leads to missing out on customers.

Items that go out of stock

You should formulate data feed rules for those products that will go out of stock in the holiday season. It is important to prevent shortages in stock and identify such products on a timely basis.

Insert SEO terms in your product titles and descriptions

Search Engine Optimization or SEO can help your product to obtain a good rank on Google search. Hence, you should put SEO terms in your product titles and descriptions. Additionally, you must also make sure that information describing your product is properly detailed and accurate.

VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)