Walmart marketplace has laid out a set of very simple and comprehensive requirements for sellers that wish to perform under their umbrella. However, there are times when even the simplest of requirements can become unthinkably burdensome and often bring sellers face to face with warnings or suspensions. This applies mostly to sellers that are performing in other top marketplaces Walmart considers its direct competitors.
For sellers that wish to stay aware and awakened about everything that can catch them on the wrong foot while selling on Walmart.com, here is a small list of 5 things that should be considered immediately…
Order completion flaws
Walmart marketplace wants its buyers to have the best purchase experience. Mismanaged order completions can come in the way as far as achieving this goal is concerned. Sellers who keep experiencing order completion flaws are usually warned by the marketplace or their listings are pushed to invisibility. Establishing proper Walmart API integrations can help sellers avoid such problems.
Not offering the lowest prices
Walmart.com has made it very clear that sellers will have to offer the lowest prices in their products. This means that your listing in Walmart.com should not go up even by a penny in comparison with any other marketplaces. If this happens, sellers can be rest assured that their listing will be pushed to invisibility. If this continues, sellers may face warnings and suspensions as well.
Value mismatch with other platforms
Besides prices, Walmart expects sellers to offer best value for their products. This has everything to do with free shipping, no handling charges, longer return and refund period, quick response to buyer issues etc. Sellers who cannot live up to buyer expectations in Walmart.com will not be allowed visibility in the short or long run.
Order defect rates
This is one of the primary qualifying factors that have been slapped on Amazon sellers particularly. Walmart despises order defections and expects sellers to maintain the same at 0%. As far as Amazon sellers are concerned ensuring perfect integration from shopping cart to multichannel is expected to keep such issues at bay. For example, a Shopify powered Amazon seller performing in Walmart.com will have to carry out Shopify Amazon Walmart integration for faultless performance.
Not receiving poor reviews from angry buyers is something that you need to ascertain at all times because Walmart.com can take up pitchforks against you if you manage a couple or more.