Category Archives: Tumblr

Top 10 Reasons how Tumblr can help in Ecommerce Blogging

Steve Burns Posted On - August 21, 2013

Top 10 Reasons how Tumblr can help in Ecommerce Blogging
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When it comes to tracing out a social blogging platform and reaching out to the people in the best possible way, Tumblr will have a number of thumbs-up. The popularity of Tumblr made Yahoo to acquire it for a whopping $1.1 billion. It has been six years that Tumblr has been soaring in popularity and it has emerged as a hybrid platform which can be said to be a mix of WordPress, Pinterest and Twitter.

Appealing to the Youth

The web merchants are huffing and puffing for ensuring greater visibility of their brands in the online business world. The teens have a major role to play in the way the e-sellers make their sales pitch as they are the future customers that the e-sellers need to sustain. Most of the surveys show that the majority of the customers are above ten years of age or they are in the early 30’s. Tumblr needs to utilize this new demography and a strong bond can be cemented cashing on the potential of this young buyers. If the e-sellers want to reach out to the younger demographic, then Tumblr is definitely a good platform to reach out to.

Sharing becoming the Norm

Tumblr has become a social media hub, enabling easy share of the blogs among the Tumblr community. Tumblr facilitates the process of the easy sharing with the help of ‘reblog’ feature. Syncing the Facebook and Twitter accounts have given more strength to the process of social sharing of blogs.

User-Friendly Interface

Tumblr has a very simpler interface, when compared to WordPress. You need not be a technically sound person to know how to use Tumblr. It is not about technological accomplishments that can define your engagement with this resourceful platform.

Keeping Content Short

In this fast-paced world, where multimedia has a huge role to play, it is crucial to keep things small for easy sharing and to grab the attention of the target audience.

The Average Time spent on the Website

The stickiness of a website ensures not only reflects its credibility, it enables in lowering the bounce rate and the exit rate of a website. It has been reported that on an average Tumblr users spend fifteen minutes, which is indeed commendable. Tumblr secures the position only next to Facebook. In terms of the page view, surveys have been conducted and it has been said that Tumblr receives 14 billion page views each month.

Content that engages

Tumblr has kept its focus on content consumption and it is sharing of appealing content that has made this social platform, a popular one.

The Personalized Touch in Design and Domain

Customization lends that personal feel to the users and it is well dished out by Tumblr in the form of personalized design and domain name. There are many themes that the users can incorporate easily in their account. Tumblr paves the way for customizing domain names.

Free to Use

Though nothing comes for free in this world, some of the most important things do offer you that free essence! Like Tumblr is free and you can create multiple blogs, without the need to incur additional costs.

Soaring in Popularity

If any social blogging site gained in prominence and has sustained that growth, it is undoubtedly Tumblr. It has been reported that it averages around 160 million users per month. With people and e-sellers turning to social media like never before, Tumblr has a lot to give and offer to the online brands.

How the Retailers can derive more Business Juice

When taking a look at Tumblr, it is the popular categories like fashion, food, art, crafts and the like which prove instrumentals in pushing the products of the e-sellers. Some of the top names in the business domain like Wazala, Shopify and the like, offer shopping cart facilities for Tumblr.

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Yahoo Plunges Further in Social Media Marketing and acquires Tumblr

Steve Burns Posted On - July 3, 2013

Yahoo Plunges Further in Social Media Marketing and acquires Tumblr
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When it comes to the top search engines that are popular among the tech savvy generation, giving touch competition to the unabated ruler Google is Yahoo. It can be considered as one of the most sought after search engines, which continuously gets into the mode of experimenting. The social media bubble has almost burst open in cyberspace and Yahoo is delving deeper into the social media marketing sphere. Yahoo Inc. has coughed up $1.1 billion to acquire Tumblr Inc, which has a resonating client base of over 300 million, every month. The blog posting and sharing platform, Tumblr, has been acquired by Yahoo and it is weaving some master plans to generate higher revenue from the online advertising scenario.

Yahoo+Tumblr

The Strategic Plan

While eyes are set on checking out how the acquisition of Tumblr will help Yahoo for boosting up its online generation revenue, both Yahoo and Tumblr are weaving some good plans. It will be the deft combination of the network of blogs of Tumblr to that of Yahoo’s web search and personalization technology to boost up their online business plan. It has been reported that Tumblr will use Yahoo’s technology to enable users to pin down bloggers and content developers. Yahoo that has played the master stroke says that it is on a mission to develop a strategic plan to create online programs that would help in connecting the marketers and the insurmountable users of Tumblr.

The Creation of the New Channel

Yahoo is adding some of the best chocolate chips in the nicely cooked social media cake. It is creating a new social ad unit on Tumblr and it is roping in a huge base of online visitors and cashing on their potential. This new unit can definitely turn out to be one of the important online advertising channels. The traditional modes of online advertising are being discarded by the web merchants and marketers are looking forward to find the best marketing platforms. So the marketers seeking for the best channels for reaching out to the target mass for apt business promotion can resort to this new platform, which is capped with a difference. If you want to reach out more with muti-channel marketing as the resort, you can bank on ChannelSale.

Gauging the Psyche of the Users and the Action Plan

Before the acquisition of Tumblr by Yahoo, the incredible volume of users has been accustomed to observing a little advertising on Tumblr. Yahoo’s challenge is the way it is going to add that social factor while drafting the online advertising campaign which would offer more to the Tumblr users and not alienate them. Yahoo needs to take advantage of Tumblr’s fast growth so that the voluminous stream of traffic that Tumblr used to enjoy gets streamlined for Yahoo. When Yahoo will be able to pull up its traffic base, maturing profit is going to follow suit. The hope is that the marketing dollars that Yahoo has invested to pick up Tumblr for boosting up its online revenue is going to work on its favor.  It is to be seen how Yahoo can give a tougher competition to Google and its other rivals in the online business domain and observe higher business success.

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