Brands across the nation gear up for the biggest annual sales event – Amazon Prime Day. The prime day event on the website is an annual feature that offers its Prime members with amazing deals and offers on numerous products throughout the site. Such products are sourced from top brands and third-party sellers.
What is Amazon Prime Day?
Amazon Prime Day is a massive event organised by Amazon that guarantees its members the best products based on their budget and needs. Apart from this, customers can buy items from thousands of small businesses as well.
How did it start ?
The Amazon Prime Day was introduced on 15th July 2015 as a commemorative event for the brand’s 20th birthday celebrations. Since then the same has occurred every year.
So what exactly is Prime?
Amazon Prime is known for offering the best of entertainment, savings and shopping for its 150+ million global customers and its 300 million active user accounts.
Prime membership also offers unlimited access to top-notch entertainment series, movies and content through its Prime Video platform. Users can also listen to 2 million songs, playlist, stations, etc. through Amazon Music at no additional cost!
That’s not all – users can also enjoy free games through Amazon’s Prime Gaming and get access to 3k magazines, books, etc. through Prime Reading. Prime also offers unlimited image storage through Amazon Photo services.
Tips that a retailer must follow for maximising on Amazon’s Prime Day
Amazon’s Prime Day is about making preparations for reliable fulfilment, advertising and other aspects to ensure effective outcomes.
However, there are certain areas where you must keep your major focus –
- Marketing
Marketing your brand is crucial for attaining effective results. To maximize your profits, you should create a strong and unique Amazon advertising technique and schedule the promotions in advance.
Often retailers begin testing their advertising formats, campaigns, etc. to ensure that all shoppers see their offerings with ease.
Further, retailers registered to a specific brand must take advantage of the A+ content. This is crucial as it enables you to cross advertise all products and boost sales. It is also important to increase traffic to your Amazon listings.
- Sales
Online retailers should effectively optimise on all features, bullets and product titles. This is crucial to increase engagement and drive sales.
It is recommended to try comparing the listings with the competitors. This helps you to understand and plan for what you are up against.
You can also try Amazon Re-Pricer to properly compete with other listings in your specific category. This also has a positive impact on your revenue.
- Fulfilment
You also need to make sure that your fulfilment is minus issues and errors during the delivery and shipping.
Ensuring this brings a quick and hassle-free fulfilment during the Prime Day.
For FBA, we recommend that you ensure that all your inventory reaches the selected Amazon fulfillment centres on time. You must also set out all the expectations with your team for an effective Prime day sales execution, fulfillment and communication.
How can ChannelSale help you optimise your Amazon Prime Day potential?
ChannelSale equips small and medium-scale online sellers with cutting-edge solutions and expert services. This is crucial for automating product listings, inventory management and order streamlining across leading sales platforms.
Instead of deploying multiple human resources to manage such online avenues, you can choose ChannelSale to optimise your product listings across leading shopping sites. You can also get in-depth product sales performance reports and insights into the best practices to improve your presence.
Conclusion
Amazon’s Prime Day 2024 event is a popular and crucial event for businesses and Prime members alike. At the event, customers can shop across unique products or items at amazing prices. They will also come across numerous discounts, offers and other savings on categories like electronics, home decor, furniture, etc.
Are You Ready for Prime Day 2024,