Category Archives: multichannel ecommerce

An Ultimate Guide To Rank Your Products High on Amazon, eBay, Walmart, Jet.com and more

Stephen Posted On - April 19, 2018

Marketplaces
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55 percent of online product searches begin on Amazon. Now imagine the sales you can make if your products rank high for selected key phrases. An overnight millionaire story, perhaps?

This is the single most important reason why the majority of top online sellers focus so much on store optimization. So, if you want to be just as successful, it is important that you know how to flatter the search engine of top marketplaces. Because even with all your social reach attempts and customer retention strategy, a large part of your online sales will come from search engine.

All being said though, optimizing your products and stores to rank high in the search result of top marketplaces isn’t that simple. It’s not impossible; it’s challenging though, more so for the beginners.

So, if you’re looking to rank your products high on the likes of Amazon, eBay, Walmart, Sears, Jet.com, Google Shopping and other online channels, it won’t come easy to you. You must work hard for that.

Here are 7 store optimization tips that, if executed well and consistently, can take your products to the top of marketplaces’ search results:

(Super) High-Quality Products

There’s no replacement for quality. And if some “tricks” and “hacks” have made you believe otherwise, you were likely reading a bad material.
The first rule of online selling is that you must have high-quality products. If you’re offering a crappy product, every parameter that marketplaces use to rank products high would ultimately signal negatively.

So, if you really want to champion the search engines, you must offer (super) high-quality products. There’s no other way. Once you do this, every other piece will fall in the right places.

Optimized Product Titles and Descriptions

Many online vendors take product listings very casually. For them, it’s just about updating images, copy-pasting the titles and descriptions, and that’s that! Needless to say, these are also the sellers who struggle with poor sales.

The first step in this department is to do keywords research. Find out the key phrases that your target audience is using to discover products and sellers like yours/you. Once you have a good set of keywords (that have high traffic and low competition level), plug them in throughout your listing.

Read the guidelines of different marketplaces and follow them devotedly. Know how long the titles and descriptions should be. Use the keywords thoughtfully. Also, when listing, don’t leave any field empty, even when it’s optional.

In short, take your time in the product listing.

High Definition Images

The only way customers know what kind of products they are purchasing is through images. This is why using high-definition pictures of your products is essential.

So, when clicking the picture of your products, avoid your smartphone and use good quality cameras. You can rent them these days quite easily and at cheap. Or if you’re selling affiliate products, ask the affiliate to provide you HD images.

When with good-quality images, optimize it now using good tools to reduce its size. Optimized images retain quality but, less in size, they load much faster.

Smart Pricing

Many vendors believe that the secret to selling more is selling at cheap. To an extent, this is true but NOT entirely. A lot goes into pricing strategy than just tagging your products cheap.

If you want to optimize your return, you must know how to price your products on different marketplaces smartly. And it will all depend on the kind of products you’re offering, your target audience, your personal goals, acquiring cost and more.

A basic strategy could be that instead of selling your products at the lowest price all the time, you sell at regular price but often offer “special discounts”. Limited time-period discounts can trigger a potential buyer. Such practice, if streamlined well with email marketing, can really boost your sales. Also, such discounts, if offered during special occasions like Christmas, can do wonder for you.

A pricing strategy such as this one ensures not only do marketplaces love your occasional low-priced products and rank them higher but also that you don’t have to compromise on your profit margin.

Positive Customer Reviews

This is the most evident sign of the quality of your products. If there are positive reviews, the product is good. If too many negative feedbacks, the quality is bad.

So, you must strive to get as many positive reviews as possible. You can ask your customers through emails to leave you good product ratings and feedbacks. You can remind them to do this multiple time. Those, reluctant to do this, you can offer them special discounts on their next purchase if they review the products well.

Also, your social channels are a great avenue to reach out to your audience and ask them to give your products/stores positive reviews.

The more good things people are talking about your products, the higher will they rank on the search result of marketplaces.

Flexible Shipping and Return Policy

Many have only guessed it till now but here’s a fact: top marketplaces like Amazon, eBay, Walmart, Sears, Jet.com and few more, they all prioritize products with free shipping and return.

Yes, in the search result of marketplaces, products with no-cost delivery and return are ranked higher than those who charge money.

So, if you want to get to the top, don’t charge money for shipping and return; have your policies flexible.

Simply incorporate these costs into the products’ listed price.

Multi-channel E-commerce Solution

Imagine if you’re selling on multiple online platforms and you have to carefully and manually do product listing on each of them. It would take all your time and energy. Add to that the hassle of managing inventory and order fulfillment on individual platforms, the task becomes even more difficult.

This is why almost all the successful sellers use multi-channel e-commerce software solution. These third-party solutions, with their seamless integration facility, can make product listing and feed optimization very centralized, efficient and quick. They easily eliminate the room for any error, ensuring you are more productive.

And when you are more efficient in listing and optimization, you add to the chances of ranking higher in the search result of marketplaces.

These are 7 highly-effective store optimization tips that vouch to push your products at the top of the search results of top marketplaces.

Indeed, they would take time to deliver fruitful results. But if you’re consistent enough, rewards will come sooner than you hope for.

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How to win Buy Box on Amazon, Walmart, NewEgg, and Sears?

Stephen Posted On - April 16, 2018

Amazon, Walmart, NewEgg, and Sears
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Did you know 82 percent of sales on Amazon happen through Buy Box?

Things are similar even on other marketplaces like Walmart, NewEgg, and Sears. No wonder, the majority of online sellers put so much effort in winning these buy boxes that virtually guarantee them increased sales.

But like every good story comes with some kind of problems—so does this one. Getting your products featured in the buy boxes on major e-commerce platforms is a tedious task. And when thousands of sellers are trying to do the same thing, the competition is seamless and chances are minuscule.

But don’t be disheartened now!

Yes, it’s difficult. But that doesn’t mean you let the opportunity of being a super-successful seller slip by just like that. You definitely should work hard for that. And with the following tips and ways, who know, you can qualify for the buy boxes tomorrow. (So many vendors already have!).

Read Guidelines Like A Bible

The first step to win the buy boxes on major selling platforms is doing exactly what you’re being told to, and avoid things that you’re asked not to do. This is no less than a rule!

One of the biggest mistakes many online vendors make is follow some backdoor techniques and hacks to get what they want. While these shady ways may work for them in the short span, they are bound to fail in the long run. So if, with a long-term vision, you want to add sustainability to your online business, you are advised against following such “tricks and hacks”.

Besides, why follow methods that are against the guidelines of marketplaces when you can win Buy Boxes with legit ways?!

So spend some time in reading the official guidelines of all those platforms where you are selling your products. Yep, the fonts might be small in size and the texts might be boring. But a bit of work in this step can take you a long way.

5 Essentials to Qualify for the Buy Boxes

Here are 5 things that would make you a strong contender to win buy boxes:

Have a professional seller account

Different marketplaces offer different types of seller account. For example, Amazon has two types of seller accounts- Professional Seller and Amazon Vendors. Similarly, NewEgg offers three types of seller accounts- Standard, Professional, and Enterprise. On the other hand, Walmart.com has a standard free account for every type of vendors.

Wherever applicable, remember, you cannot hope to score Buy Box with free accounts. Now don’t go to invest in the costliest package. Just upgrade your current plan to a professional one. This will put you on the list of sellers that marketplace prioritizes. Also, with more flexible options at hand now, you would easily be able to make necessary changes to qualify for the box.

The Most Competitive Price

Online shoppers usually look for affordable items. And what they look for is exactly what marketplaces aim to offer them. So if you’re offering your products at low price, there’s a big chance you could qualify for the buy box easily.

Indeed this means you would have to compromise on your profit margin. This is where effective pricing strategy comes into play a big role. Do your calculation properly and then finalize the listing price accordingly – will the benefits of getting featured in buy box make up for the low price you’re currently selling at?

FREE SHIPPING, no less

Many wonder if shipping charge plays as big of a role as it’s generally believed. Here’s what we say – free shipping is a MUST to win buy boxes. Yes, they are a MUST! Indeed, there are many instances where sellers charging shipping fees do get featured in the recommended box. But there a range of different factors come into play here, including their successful sales history.

If you’re trying to qualify for the box quickly, you must offer free shipping to buyers on whatever marketplaces you’re selling on. Again, this is where effective pricing strategy can come into play a prominent role.

Positive reviews and feedbacks

You knew this was coming! It’s a no-brainer.

Good reviews and ratings signal that the customers are satisfied with their purchase. If there are many bad feedbacks, it simply means that the product is bad. Top marketplaces like Amazon, Walmart, NewEgg, and Sears take user-generated contents very seriously. And rightly so! Would you buy from an online seller that’s plagued with many bad reviews?

So the first step in this department is to offer customers high-quality products and give them no reasons to complain. The second step is to ask them to leave good reviews for the products. And third, if anyone has left a negative remark, answer that person tactfully instead of looking sour.

Keep Your Inventory Updated

No marketplace would like to display products to buyers that risk being out of stock. That’s the biggest experience spoiler for the customers. So as a general rule, to get promoted to the buy box, as well as in the search result for your targeted keywords, you need to keep your inventory updated all the time.

If you’re handling many storefronts, updating your inventories on all platforms can be time-consuming and very inconvenient. This is where a good multi-channel e-commerce solution can help you. It can integrate all your stores on a centralized platform and facilitate real-time, multi-channel inventory management, also providing help with other backend activities like product listings and feed optimization. All these can eventually end up qualifying your products for the buy box.

These are 5 essentials that you need to win buy boxes on e-commerce platforms. Of course, there are few other factors that you should pay heed to equally. But if you manage to pull off these mentioned tips successfully, the other pieces will fall in the right places.

It might all look a bit complicated, but they aren’t. Few steps here and few tweaks there, and your products can stand as a strong contender for the buy box. Besides, even if they look difficult to execute, you should still follow the steps. Remember, getting featured in the buy box can totally change the game for you, making you a successful online seller in no time.

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5 Hurdles All Sellers Need To Face In Multichannel Ecommerce

Thomas Posted On - June 7, 2017

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How does multichannel selling help in ecommerce?

There are hundreds of power-packed advantages of multichannel selling that have made the practice more of a norm these days than otherwise. Some of the most irresistible advantages include…

Instant boost in purchase motivated traffic generation
Increase in sale by 50% to 100% or more depending upon the marketplaces chosen for the purpose
Healthy and sustained growth of the seller through the uncertainties of the ever changing e commerce landscape
Profits basically sum up the final motivation for multichannel ecommerce

5 Hurdles all sellers need to face in the process…

Too many orders from too many channels – And that too with individual requirements specified for each marketplace… this can get nightmarish if sellers don’t arm themselves with the most robust order management systems that are further fortified with proper tools and software solutions.

Pricing hassle – Different marketplaces have different specifications for pricing and some have the same. Top marketplaces like Walmart, Amazon, eBay etc. can be mentioned in this respect, where each marketplace expects its prices to be the lowest and the most attractive. The consequences of failing this expectation can be traumatic for sellers that need to strike a middle ground while managing their presence in all.

Feed management can get crazy – While it is true that data feed management softwares of high quality can address the issue of multichannel feed management easy, the process is still not without its share of confusion. Every marketplace has its individual set of feed management specifications that requires sellers to spend sizeable amount of time and effort to strike a productive balance.

Operational costs may increase manifold – Warehouse engagement, marketplace fees and commissions, fees for order completion systems, CPC in comparison shopping platforms… and the list goes on and on.

Solution…

Choose marketplaces and comparison shopping platforms wisely before spreading out. For all you know, it is an established fact that productivity and growth lies in quality and not quantity.

Integrate end to end preferably with the assistance of professionals. This will save you from possible human errors and faults.

Choose ecommerce tools and software solutions wisely. Your aim is to make your multichannel selling efforts as streamlined, harmonious and automated as possible, without bulking up your operative system.

Investments are necessary to experience the best results. Therefore, cheaping out is not an option.

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