How does multichannel selling help in ecommerce?
There are hundreds of power-packed advantages of multichannel selling that have made the practice more of a norm these days than otherwise. Some of the most irresistible advantages include…
Instant boost in purchase motivated traffic generation
Increase in sale by 50% to 100% or more depending upon the marketplaces chosen for the purpose
Healthy and sustained growth of the seller through the uncertainties of the ever changing e commerce landscape
Profits basically sum up the final motivation for multichannel ecommerce
5 Hurdles all sellers need to face in the process…
Too many orders from too many channels – And that too with individual requirements specified for each marketplace… this can get nightmarish if sellers don’t arm themselves with the most robust order management systems that are further fortified with proper tools and software solutions.
Pricing hassle – Different marketplaces have different specifications for pricing and some have the same. Top marketplaces like Walmart, Amazon, eBay etc. can be mentioned in this respect, where each marketplace expects its prices to be the lowest and the most attractive. The consequences of failing this expectation can be traumatic for sellers that need to strike a middle ground while managing their presence in all.
Feed management can get crazy – While it is true that data feed management softwares of high quality can address the issue of multichannel feed management easy, the process is still not without its share of confusion. Every marketplace has its individual set of feed management specifications that requires sellers to spend sizeable amount of time and effort to strike a productive balance.
Operational costs may increase manifold – Warehouse engagement, marketplace fees and commissions, fees for order completion systems, CPC in comparison shopping platforms… and the list goes on and on.
Choose marketplaces and comparison shopping platforms wisely before spreading out. For all you know, it is an established fact that productivity and growth lies in quality and not quantity.
Integrate end to end preferably with the assistance of professionals. This will save you from possible human errors and faults.
Choose ecommerce tools and software solutions wisely. Your aim is to make your multichannel selling efforts as streamlined, harmonious and automated as possible, without bulking up your operative system.
Investments are necessary to experience the best results. Therefore, cheaping out is not an option.