Cyber Monday and Black Friday are incidentally the biggest shopping days which has changed the way people shop before the onset of the Christmas season. It is the best time for sellers, online as well as offline. In recent times, Black Friday and Cyber Monday have proven to be one of the most talked about eCommerce trendsetters. To make the most of this time, it is imperative to use tested technology, streamlined processes, and well-coordinated efforts. In the absence of any of these elements, sellers may lose out on the year’s biggest opportunity. Here, ChannelSale brings you some tips that will help you ensure high volume operations.
Create A Black Friday/Cyber Monday Timeline
Create a spreadsheet and enter important dates and tasks that guide you through the busy holiday season. Whether it is a launch of new product, deployment of coupons, honing offers, and automating discounts and follow-ups, it is essential to have the entire information right in front of you. If possible, create a Gantt Chart. This chart can help you assign projects, set due dates, create subtasks, and ensure necessary preparations before the holiday season begins. Detailed information in the Gantt Chart provides a clear understanding of pre-determined goals and objectives.
Before taking on the year’s best shopping time, it is essential to spend time getting your inventory ready for sale. Because, in the absence of inventory to sale, you will be merely losing out on the opportunity to leverage the excellent benefits of Black Friday eCommerce trends. At this time of year, it is better to be over-prepared rather than not prepared or poorly prepared. Missing out on sales that could have been easily yours is not a great idea. Going a little above your estimations would not harm in the long run, except if you are planning to sell products that are perishable.
Statistics reveal 3.1x more sales on Cyber Monday and 3.6x more on Black Friday.
When making inventory plans, consider the following factors.
- Average sales per day in November
- Stock ready to meet the demand
- Four times more than that number
Once you arrive at a number, the next step is to prepare your eCommerce store with adequate inventory.
How can ChannelSale help you get ready for the most significant eCommerce trend of the year?
ChannelSale offer you help in the form of sophisticated software that helps you sync your product listings, inventory, prices and orders across major marketplaces like eBay, Amazon, Walmart, Facebook, Google, Jet and more than 200 shopping sites. Using our software, you can-
- Sync Multi-channel orders with shipped orders tracking with ease
- Creation of optimized product listings across major online marketplaces.
- Detailed product sale performance report with insights into best practice strategies.
Using software, there will be no longer any stock management issues which usually plagues the sellers. There is no need to worry about order fulfillment. There will be real-time multi-channel, inventory and delivery feed.
Our software offers all the support required for multi-channel vendors to set huge goals and meet them successfully. It helps in the fast growth of business and a robust online presence among potential buyers. Thus, the need of the hour is to make a smart decision and invest in a software that acts as your business partner helping you to ensure high operational efficiency. This way, the end customers can shop for your products without any hassle, bringing them back to you again and again.
Black Friday and Cyber Monday also offers an opportunity to forge strong relationships with new customers. Their very first purchase creates a perfect setting for one purchase to turn into multiples. In the future, whenever you run a sale or offer a discount, you can get in touch with them. This offer of a discount on the next purchase results in the second purchase and so on.