Category Archives: product listing

The Benefits E-Sellers can Avail from Listing Products on Shop.com

Steve Burns Posted On - May 9, 2013

The Benefits E-Sellers can Avail from Listing Products on Shop.com
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The online marketplace is buzzing with news. In order to offer the most satiating shopping experience to the e-shoppers and letting the online retailers to gain exposure, Shop.com is one of the best choices! Tagged as the revolutionary online comparison search engine provider which was acquired by Market America in 2010, Shop.com is a resourceful platform that the online retailers must make a good use of to let their products hog the limelight. There is undoubtedly stiff competition among the retailers to reach out to the target audience segments. Magnifying the presence of the e-commerce merchants in cyberspace, showcasing their wide variety of products that they offer can pull in quality traffic and higher conversion when they choose a credible CSE like Shop.com.

The Significance of Online Product Listing

There is difference in the mode of selling in a brick-and-mortar store and in the virtual realm. It is about reading up the psychology, the behavioural pattern of the e-shoppers which can help the retailers to reach out to the customers in a better way. The e-sellers must realize that the interested buyers cannot physically check out the products, so specific and accurate product information is the key. It helps the buyers to take an informed buying action. Today’s tech savvy online shoppers are smart and want to be educated shoppers in the way they use their spending power. The interested buyers do not want to settle for anything but the best when indulging in the buying spree.

The Essentials of Shop.com Product Data Template

The Compulsory Fields that an E-Seller must Fill up:

  • Group Name
  • Group Description
  • Line Item Code
  • Line Item Name
  • Line Item Price
  • Image URL
  • Department A (Chief Department)
  • Attribute

Optional but Recommended Fields

  • Keywords
  • Line Item Sale Price
  • UPC Code
  • Manufacturer Name
  • Manufacturer Part Number
  • ISBN
  • Brand
  • Alternate Image Reference 1
  • Alternate Image Link Text2
  • Cross Sell

Why Shop.com – The Best Platform for Online Retailers?

  • If as an e-shop merchant you are hankering for apt business positioning that would lead to optimum level of exposure, Shop.com is the place to be to display your wares online. It is the wide variety of categories of Shop.com like clothes, beauty, electronics, home store, office supplies, healthcare & nutrition and the like which makes Shop.com one of the resourceful platforms for the online retailers to engage in product listing
  • Soaking in the business juice of a new stream of loyal customers becomes easier for the e-sellers. The different target audience segments placed all across the globe can easily lay their hands on the products of their choice, engage in weighing the prices and can check out the hot sales news, coupons and lucrative deals. This, in turn, helps the e-commerce merchants to observe a higher sales volume
  • The specialized and expert Account Manager, the Marketplace Business Center tools of Shop.com help in offering the business of the retailers the needed turbo-boost
  • Make your business to peep into the global front, gain exposure, expand, observe higher sales growth while you enjoy higher ROI

A Resourceful Guide for The E-Retailers on: Product Information

What’s there in a Product Name?

It is the chief thing that grabs the eyeballs of the potential buyers!

  • Give a specific product name, inclusive of the brand name and keyword. Keep it short, use a maximum of 80 characters
  • Avoid using quotation marks. Do not put the product name all in capital letter. It will not have a hammering effect on your customers, but will make you a pushy marketeer
  • It is better not use abbreviations if they are not popular
  • If opting for using HTML, double check with the partner about its acceptance in the product feed
  • Product name gets a greater preference in the search results and it must be specific. It is crucial to include what is being sold, product type, brand name and the gender that you are targeting at

Key Points for the Web Merchants to Remember on: Product Description

  • It is of great importance to supply product information following the inverted pyramid style. As an e-seller you should prioritize the arrangement of information in the way that your customers get the top-quality information in crisp details while checking out product description
  • It is crucial to place the highly important information within the first 150-300 characters. For optimizing your product listing, front load information must satisfy the search users
  • Inclusion of brand names is essential in product descriptions as many e-shoppers are brand loyalists who love to shop by brand
  • In order to clear the confusion whether a product is meant for men or women, which happens in cases of shoes, fragrances, apparel and the like, the e-commerce merchants should mention the gender in the description
  • When it is the wide range of baby products, clothing, accessories and the like, as a retailer you have different gifts to offer that purchasers can pick up. Mentioning of the age range helps in easy selection of products on the part of the buyers.
  • Making a keyword that describes your product must find a place in the product name. Do not stuff too much of keywords hoping for better search engine ranking. Adversely, excessive use of keywords will be considered as spamming. So be judicial in the way you use keywords in your product description
  • Use of common and standard abbreviations is still fine, but do not go overboard with abbreviations of unpopular terms and expect the buyers to understand it!
  • Your top-quality products must be capped with visually-stunning images. When you are selling online, high-resolution images are quintessential to hook the attention of the customers, paving the way for higher conversion
  • The seasonal and holiday products that of Thanksgiving, Christmas, Easter and the like must be separated into groups. These products which are offered special treatments like handsome deals, discounts should be grouped in such a way that people find it easily

Product Price and Promotion: Strategic Planning for the E-Commerce Merchants

The swirl of surveys and research have come up repeatedly with the fact that price is one of the chief factors that dominate the buying decision of the purchasers. When the e-commerce merchants dish out the retail and the sale prices, it helps the customers to engage in some budget shopping as they get to know how much they will spend and how much they can save.

When you manage your product data feed, populate and keep on updating the feed with accurate details and specifications. As an online retailer, you will be able attract steady traffic and have higher conversion rate. The use of the price data tools by the retailers is becoming more popular so that they can successfully influence the buying decision of the people by luring them with attractive product prices from time to time.

The recent hot sales news that the site of Shop.com is crowned with is that the buyers can save 5% with authorship and avail the bumper free shipping service when they purchase products of a considerably larger amount.

When you engage in product listing, update your product feed by including offers in product specifications that would make the interested buyers to browse through your products over other sellers’ listing. The catchy sales words like “free” “new” in the product feed template can successfully create an impact on the minds of the buyers.

Dealing with the Media Products in the Listing Process

It is essential to effectively use the standard media terms for the electronics goods and the media products. Offering of the correct media differentiators is crucial for effective product listing. For instance, if it is the books, then ISBN is vital. Then specifications like the author, identifying its as hardcover, paperback , audio book, etc is also important. In case of consumer audios and videos, consumer electronics and game system filling up the UPC field must be provided. The other required details ranging from the brand name, system/format, Manufacturer Part Number (MPN) and other fields must be filled up by the retailers so that specifications offered in the product feed enhance the effectiveness of apt product listing.

Shop.com with its credibility and stellar reputation has thrown in greater opportunity to the online retailers who are eying for visibility in the different market zones, via effective product listing. Ensuring that a retailer gets voluminous traffic and is able to convert them to potential clientele, effective product feed automation, optimization and management is pivotal. Tap in the potential of Shop.com today and let your online business to scale heights!

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How to improve your product listing qualities

Steve Burns Posted On - December 13, 2012

How to improve your product listing quality
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Good quality listings will help people rapidly find, evaluate and buy your products.

A good quality listing will have basic information like Title, SKU#, MPN, UPC, images, brand, price, quantity, product category and description. In addition their are strongly recommended fields and optional/ recommended fields. Find all of this information in the ChannelSale inventory template file available on request.

Use the ChannelSale manage inventory tool and fix portions of the inventory that have incomplete, invalid  or have poor quality information per the guidelines defined by the online Marketplaces, Comparison Shopping engines and Affiliate networks.

To fix lacunas in your listings:

1.  Log into your ChannelSale.com account.

2. Select Home> Message center.

3. Navigate to feed import message, click on details and view on screen or further click on download as CSV.

4. In the feed import report on screen or offline you will be able to view detailed error for each SKU individually indicating the error type examples missing  MPN, invalid UPC, Image URL etc. Thus now you can easily identify the specific error SKU’s to be targeted and fix the data appropriately prior to re-listing on the Shopping sites.

5. Once you have finished with fixing your product data, save and submit the file for auto importing into your ChannelSale account to immediately implement the product data updates across all the sales campaigns on the online shopping sites/channels.

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Happy Selling!

This blog is brought to you by ChannelSale.com– a platform that empowers you to distribute your product feed to as many as 200 different shopping channels such as  marketplaces, comparison shopping engines and affiliate networks. It provides incisive analytics and is a success enabler for online merchants. To view a demo of ChannelSale and its possibilities, call 1-866-709-9495 or email info@channelsale.com or for more information click ChannelSale.com

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Google Product Feed Specifications for optimal listing

Steve Burns Posted On - August 24, 2012

Google Product Feed Specifications for optimal listing
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One of the last things you have to happen is for your product feed to be suspended. This is similar to having your shop closed and your stock remaining hidden in your warehouse! The way to ensure that this never happens to your product data feed is to ensure that you read the Google Product Search Policies carefully before creating a feed.

In this page, we have listed all the attributes you need to provide so as to have your product displayed in the Google Product Search. Some of these attributes are required for all kinds of products, some of them are required for certain kinds of products (say apparel/Clothing) and some of these attributes are recommendations. Failure to provide the required attributes may result in the product failing to show in the Google Search Results whereas failure to upload recommended attributes will result in your products showing up in the search results with reduced frequency.

Do take time to read through this entire document to ensure that your products find enhanced visibility in Google Product Search results. Before creating your product data feed, choose the file format that is suitable to you.

There are many sections to this document – each section deals with one attribute and the Google requirements related to each attribute.

1.    Basic Product Information: These relate to basic information that describes your product – such as “title”, “description” and “type of product”.

2.    Availability and Price: Attributes that inform about the availability and prices that you quote for the product.

3.    Unique Product Identifiers: Attributes that ensure that your products appear on the correct page – example Brands, UPCs and EANs.

4.    Apparel Products: Descriptions related to the colour and the gender that the product is targeted towards.

5.    Product Variants: Attributes that describe how variants differ from the product listed – in terms of size, colour, material or pattern.

6.    Tax & Shipping: How to convey information related to the applicable taxes and the shipping charges etc.

7.    Nearby Stores:  Display information about where these products are available in physical stores in different locations.

8.    Loyalty Points: (for Japan Only) Attributes that specify the loyalty points that Google Product Search Users gain when buying the item.

9.    Multiple Installments: (Brazil Only) Attributes that specify the multiple payment options when people buy products.

10.    Additional Attributes: Other attributes that describes your products.

We commonly use the term “item” do describe a single product listing. If you are using the text or Tab delimited format, an item equals one line in your data feed. Items are similar to products but we assume that products may have multiple variations. These product variants may differ in terms of size, colour, material or pattern. A “item” is a single variant of a product.

1.    Basic Product Information:

The following attributes contain basic information about your items.
•    id [id] – An identifier of the item
•    title [title] – Title of the item
•    description [description] – Description of the item
•    Google product category [google_product_category] – Google’s category of the item
•    product type [product_type] – Your category of the item
•    link [link] – URL directly linking to your item’s page on your website
•    image link [image_link] – URL of an image of the item
•    additional image link [additional_image_link] – Additional URLs of images of the item
•    condition [condition] – Condition or state of the item

2.    Availability and Price:

The attributes in this section inform buyers of the availability in stock of the product and the prices at which you are offering them. Since the availability and price of the products you are selling may frequently change, you need to update this information to keep it up to date and current. The data feed for this will appear as:
•    availability [availability] – Availability status of the item
•    price [price] – Price of the item
•    sale price [sale_price] – Advertised sale price of the item
You can recommend products that you want to put up for sale.

Format                        Number
Text/Tab delimited      12.00 USD
XML                          <g:sale_price>12.00 USD

Important:

•     You should (even in the case of a sale) recommend the normal price at which the product sold before the sale.
•    The price must include specification of the currency quoted.
•    Submitted sale price must exactly match the sale price displayed on your site. Both the prices must be listed on the landing page – the regular price and the sale price. Yet, the sale price must be most prominent in display.
•    You cannot quote a price of US$0.00 for any product. Items with 0 price will not be displayed the search results.
sale price effective date [sale_price_effective_date] – Date range during which the item is on sale
3. Unique Product Identifiers

Unique Product Identifiers such as UPC, EAN, JAN or ISBN enable Google to display your product in the right page. If you do not provide the Unique Product Identifiers, your store may not appear on the product pages and all your items may be removed from the Product Search.
Google requires Unique Product Identifiers for all products except for custom made groups. You need to submit at least two of the three attributes ‘brand’, ‘gtin’ and ‘mpn’ for these items.

For media products like – books, music, videos and video games, you must submit the “gtin” attribute. In all cases we recommend that you submit all the three attributes.
Additionally for products in the apparel and the accessories categories, you must submit the brand attribute even though Unique Product Identifiers are not required.

•    brand [brand] – Brand of the item
•    gtin [gtin] – Global Trade Item Number (GTIN) of the item
•    mpn [mpn] – Manufacturer Part Number (MPN) of the item
4. Apparel Products:

According to Google’s Taxonomy (for the US market) the Apparel Category comprises of Apparel and Accessories including all its sub categories such as gender, age group and colour. Additionally, the size attribute is only required for categories – ‘Apparel & Accessories > Clothing’ and ‘Apparel & Accessories > Shoes’.

For all other countries, the apparel attributes that are not currently required, but might become applicable in the future. We therefore strongly recommend that merchants include all the attributes where possible even for countries outside the US.

•    gender [gender] – Gender of the item
•    age group [age_group] – Target age group of the item
•    color [color] – Color of the item
•    size [size] – Size of the item
5. Product Variants

Product variants are a set of identical products that vary only in attributes such as color, gender, material or size. Details of variants are required only for the Apparel and Accessories and its attendant sub categories. Apparel variants are required solely for products sold to the USA. For all other countries, attributes are only recommended but may become mandatory in the future.

If you are not displaying variants and its attributes in your feed, it should not be displayed as different product listings (example: the same product in different colors and sizes). These listings will be classified as duplicates in the Google search policies.

Submitting product variants proves to be of great help to the consumer who can navigate their way to different variations on a detail page. They can also discover different variants in terms of color, sizes, patterns etc. For a particular product.

Ways to submit variant data:

•     Start by submitting an item for each variant – for example if you offer T Shirts in 5 colors and 5 sizes, you need to submit 25 item variants.
•    Make sure to include a unique “ID” attribute values for each variant, just as you would for other products in your feed.
•    In order to identify these products as variants of one another, you are required to submit the “item group ID” attribute (For US feeds only) and submit identical value of these attributes for each variant in the group.
•    You will have to include variant attributes that make each variant unique. You can include attributes such as “colour”, “material”, “pattern” or “size”.
•    Include only single values for each of these variant attributes- make sure that the values of these attributes are unique across all variants in the group. For example – if you are offering (one item) T shirts with Blue and S attributes, all the items in the variant group must have values for colour and size. Each of these must be different combination of values – so you could have Blue and S, Blue and M, Blue and L etc.
•    You need to send variant attributes only in cases where you have variations – so if all your T Shirts are made of Cotton, there is no need to send the “material” attribute. But if you have 3 colours and 3 sizes of T Shirts, you must send 9 separate line items with variations in colour and size.
•    For all apparel items it is mandatory for you to have a unique image of the specified variant if the item differs in colour, pattern or material. When variants differ only by size, you can send identical images. Sending separate images for variant products in other categories is also recommended, but is not yet mandatory.
•    We recommend submitting URL links that pre-select the variant. For example if a customer selects a Maroon T Shirt in the size 12, he should be taken to a landing page wherein the Maroon T Shirt in the size 12 is already pre- selected. If doing this is difficult, we recommend, you include identical link attribute values for each of the variants in the group.

For US merchants submitting apparel variants:

When apparel products differ by ‘colour’, ‘material’, ‘size ‘ or ‘pattern’ it is mandatory to include the ‘item group id’ for each variant.

For other Countries and categories:

All variant data are recommended but are not mandatory. Howsoever, if you choose to include ‘item group id’, it is required that you include at least one of the following variant attributes – viz. ‘colour’, ‘size’, ‘pattern’ and ‘material’ and the following guidelines:
Important: While you name your variant products, do include the title common to all variant items. Visit the ‘title’ attribute for more details.

•    item group id [item_group_id] – Shared identifier for all variants of the same product
•    color [color] – Color of the item
•    material [material] – Material of the item
•    pattern [pattern] – Pattern/Graphic of the item
•    size [size] – Size of the item

6. Tax & Shipping

Tax and shipping are important aspects of the purchasing decision online. In fact high tax and shipping costs are one of the major reasons for shopping cart abandonment in online commerce. The Tax attribute is applicable for only feeds that are targeting the US. In all other countries, the VAT is included in the price of the product.

There are three ways to display tax ( only US) and Shipping costs:

Settings in the Merchants Center

Google offers various ways to specify the tax and shipping costs if your pricing structure is relatively simple. For example – you can have one shipping cost for all items – or you can decide on the shipping costs depending on the weight of the item. In this case, you will have to include the shipping weight attribute.

Attributes in the field

You can use the tax and shipping attributes listed below to configure complex tax and shipping costs.

Combo pricing

You can list the default tax and shipping prices in the Merchant Center and then overrule them for certain products by specifying the attributes below.

You have to use one of these methods to specify tax and shipping in the US and shipping only in UK, Germany  and France.
If for some reason you can’t provide accurate tax and shipping figures, please provide estimates.

For example, you can provide tax and shipping costs for each product and state them individually by using tax and shipping attributes. Estimate tax and shipping costs in such a manner that the total costs in product search are either accurate or overestimated for most users.

•    tax [tax]
•    shipping [shipping]
•    shipping weight [shipping_weight] – Weight of the item for shipping

7. Nearby Stores

Multi channel retailers can display store locations next to the products. If the browser is looking at one of your products and has a specified location near to one of your stores, Product Search will show your store 9s0 on a map. We will display the telephone number, just in case the shopper wants to check with the store for availability. The shopper can also get driving instructions, so that he can locate the store with ease.

To enable this feature, submit your store locations through Google Places. Once you have provided this information, you can specify that an item is only available for purchase online, and not available in your physical store by providing the attribute as given below:

•    online only [online_only] – Whether an item is available for purchase only online

8. Loyalty Points

The attribute below applies to feeds that are targeted at Japan. It specifies how much and what type of loyalty points the customer receives when he buys a product.

•    loyalty points [loyalty_points] – Loyalty points that users receive after purchasing the item

9. Multiple Installments ( Brazil only)

This attribute is applicable only to merchants selling to customers in Brazil. It enables him to specify the payment options in instalments.

•    installment [installment] – Number and amount of installments to pay for an item.

10. Additional Attributes
These two attributes below enable you to control the destination of your items, and the period during which your items are valid.
•    excluded destination [excluded_destination] – Excluded destinations of your items
•    expiration date [expiration_date] – Date that an item will expire

To discover how to use Google Shopping more lucratively, speak to us at ChannelSale. We have some surprisingly effective and affordable solutions that will help you boost your top and bottomline.

You can contact us via mail info@channelsale.com or by calling us at 1-866-709-9495
ChannelSale.com is a platform that allows you to send feeds, analyze performance and track sales across multiple online Marketplaces, Comparison Shopping Engines and Affiliate networks.

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