Tag Archives: Walmart

6 Steps To Make Your Ecommerce Data Feed Instantly Profitable

Thomas Posted On - August 11, 2017

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Making conscious efforts at increasing productivity of your data feed is critically important if you wish to keep your head over the competitive rat race existent in the world of ecommerce today. There are tens and hundreds of different means and methods that can be applied for the purpose, but not all of these can be expected to lead to successful outcomes.

Following are 6 tried and tested tips for improved data feed management that has helped a multitude of sellers gain better control and profits over their ecommerce endeavors already, in the short and long run…

Optimize head to toe –

Launching your product feed without optimization is as good as sending out invitations to invisibility. Spending time, efforts and investment in proper optimization efforts and refreshing the same at frequent intervals is critical to maintain visibility in top marketplaces / CSEs.

Pricing and re pricing is critical –

Visibility and productivity of data feed depends to a large extent on the prices specified by the sellers. Product feeds that are doing remarkably well in top platforms are those that priced reasonably and are re priced every day if not every hour. Using automation tools for pricing and re pricing data feed can multiply productivity many times over within days.

Images need to be optimized as well –

Image optimization forms a critical part of all endeavors associated with productive data feed management. Sellers are required to stay in tune with the image requirements as specified by the marketplace while staying away from malpractices like watermarking, adding promotional data etc in the same.

Deals matter –

Introducing attractive deals and discounts in your data feed at frequent intervals of time can help it gain better visibility and search rankings in the respective marketplaces and CSEs. Flat priced offers usually fetch less visibility as has been observed through marketplace behavior over the past half decade.

Stay away from black hat practices –

Whether you are selling on Walmart, eBay Store, Amazon, Rakuten or any other platforms for that matter, it is imperative stay clear of black hat practices that assure instant shortcut to visibility and traffic. Once discovered, the marketplaces can penalize sellers by scrapping their listing, warning them or suspending accounts without warning.

Professional assistance can give you a head start in already congested marketplaces / comparison shopping platforms –

This is perhaps the easiest way to make your data feed very productive without having to try too hard or subject yourself to trial and error. Employing professionals for data feed support solutions is very easy and affordable these days.

Ready to expand the reach of your campaigns and save time and money at the same time?
Click here to view the ChannelSale demo and get to know how to save your costs and increase your revenues.
Log on to www.ChannelSale.com
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eBay Integration Facts That Will Make You Truly Happy

Thomas Posted On - August 11, 2017

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End to end integration initiated in favor of all top marketplaces like eBay can enhance the quality and productivity of seller performance many times over. However, certain inherent fears about approaching the process often leads selling entities, especially the smaller and newer sellers, to avoid the process completely or make half hearted attempts that are usually useless. Following are certain facts about eBay integration whether with other marketplaces like Walmart, Sears, Amazon etc or shopping carts like 3D Cart, Bigcommerce, Shopify etc. that are assured to make approach the process with a smile on your face…

  • All dependable ecommerce solution providers offer a wide variety of integration solutions. Therefore, you can always exercise your right to choose. AT present, specific solutions are available for small sellers, midsized sellers, large entities, fixed price sellers, auction sellers, hobby sellers and more.
  • Yes… you can customize your integration approach as well to suit your business requirements and budget. Customized solutions usually include features and tools that you specifically mention and that too at a specified budget limit.
  • Tools and software solutions are often flexible that grows with your growing business. Developers ensure leaving ample scope for you to add features of your choice as and when you need them. This way, you don’t have to pay excessive amounts of money at the very onset for features in your integration solution that you may not require for months or even years together.
  • Professionals are always prepared to help you with the A to Z of the integration process. Be it shopping cart integration like 3D Cart eBay, or integration with other marketplaces and processes, professionals can handle all and more in minimum possible time and that too with ample assurance of flawlessness. This works wonderfully in favor for sellers that don’t possess any prior experience in the matter.
  • Almost all e commerce solution developers that offer end to end eBay integration support usually allow their clients to access 24 / 7 customer support facilities through mails or calls. The support facility allows sellers to report issues if any or request more services to boost their integration efforts/
  • Affordability in eBay integration or syncing services including all top marketplaces, shopping carts and comparison shopping platforms is not a myth. A little investment though can help you gain instant head start in competition which is a blessing you will need while performing in eBay.

Extend your reach with ChannelSale

  • ChannelSale platform is your gateway to 200+ Online Major Shopping Channels – Marketplaces, Comparison Shopping Engines and Affiliate networks
  • ChannelSale offers you managed services to professionally manage your campaigns.
  • Update latest changes in your Marketplaces, Comparison Shopping Engines and Affiliate networks even as they happen.
  • Save Time and Money by reducing your marketing costs.
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5 Amazon Tools You Cannot Do Without In 2017

Stephen Posted On - January 5, 2017

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>Boosting your performance in Amazon this year may require some added assistance from tools and software solutions. This applies to all types of sellers of all volumes and all brackets of revenues. It has been predicted that competition will bubble up to the surface this year with the marketplace taking keen notice of the minutest details that add to or take away from seller performance quality. Sellers on the other hand need to ensure that their basic operation management is faultless, quick and smooth so that they can offer the best purchase experience to buyers while maintaining their rapport with the search engines and algorithms of Amazon.

>For sellers who are yet to get introduced to the necessary Amazon selling tools, here is a small list that can be considered almost immediately…

Optimization tools

>If you have been optimizing your product listing manually, this may be the best time to use tools and software solutions for the purpose. Optimization tools and softwares are designed to automate processes that can otherwise claim hours of time every single day till optimum advantages are experienced.

Pricing ad repricing tools

>Price fluctuations in competitor products happen by the second in Amazon and you cannot keep track of the same and introduce changes in your own pricing effectively if you are approaching the process manually. Pricing and repricing tools can achieve the desired outcomes within minutes even when you are not sitting before your system in person.

Fee and profit calculating tools

>Calculating Amazon fees and determining profits per sale can be very difficult when approached manually. In fact, manual attempts in this respect can be fraught with miscalculations that can land you with unpleasant surprises when you are least expecting. Adding FBA to the basket will require your mathematical skills to supersede the ordinary. The best relief would be to have an Amazon fee / profit calculating tool installed and let the softwares handle all the brainwork.

Review generation tools

>Whether Amazon Walmart, Sears, Jet.com or even Walmart.com, reviews will be critically important this year as far as product visibility within the marketplace is concerned. Using organic review generation tools is one of the many ways to gain better and more positive reviews without you having to depend upon the good will of the buyers.

Tools for fraud management

>Last but not the least, you can always consider installing fraud management tools that can alert you about fake transactions and prevent you from shipping products to inauthentic buyers.

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Walmart Integrated with ChannelSale

Robin Smith Posted On - July 22, 2016

Channelsale walmart
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– Another Revolutionary Step Towards Seller Success

Walmart ChannelSale integration features:

  • The Walmart ChannelSale integration provides features to automatically create new or update existing product listings on Walmart marketplace. Synchronize product listings data with ChannelSale’s pre-configured shopping cart solutions Magento, Bigcommerce, Shopify, Volusion, 3D Cart, Americommerce and many more. Create listings on Walmart via your product feed import into ChannelSale in any file formats, be it API-XML, TXT, CSV or XLS.
  • ChannelSale supports centralized management of Walmart orders alongwith other marketplaces with complete and all inclusive shipping tracking details in a single and comprehensive interface. Automation of order exporting & shipping tracking retrieval is supported via ChannelSale’s pre-configured third party platforms such as Fulfilled By Amazon, eBay Global Shipping, Magento, Shopify, Bigcommerce, ShipStation, ShipWorks, ShipRush, OrderMotion, OrderLogix, StoneEdge amongst several others.
  • Inventory management synchronization in Walmart along-with the other shopping sites becomes a one click-affair with ChannelSale as your integration partner. With real time inventory updates from all warehouses to tracking individual product performance, ChannelSale supports each and all with assured freedom from error. Third party inventory management platforms such asFulfilled By Amazon, SKU Vault, SOS Inventory, Finale Inventory, StoneEdgeor via separate files on FTP / HTTP are all supported to avoid over-selling or under-selling issues.
  • ChannelSale is infallibly equipped to handle multi variation products. Therefore, if you have the same product in different sizes, colors, quantity and materials, you can access smooth listing solutions for all and more. The listing process is further fortified with enhanced product mapping that is in complete sync with Walmart.
  • ChannelSale supports feature for variable pricing in Walmart in comparison with other shopping platforms that you may be present in. The features tomarkup or markdown pricing are available in the ChannelSale user interface. Also, supports pricing retrieval from any third party repricer or via Amazon oreBay or via separate files on FTP or HTTP locations.
  • Business rules available to easily suppress products that are to be excluded from being sent to specific shopping sites.
    Add on custom automated business rules to modify product data such as merge fields, add new content, markup pricing over cost, handle inventory across bundled kits, and many more business rules.
  • Granular level category mappings per Walmart’s taxonomy structure carried out by our team of specialized category mappers to ensure your products get listed in the most appropriate matching category to get maximum visibility.
  • Fully assisted deployment services from our specialized team members to help complete the Walmart setup tasks including providing validation reports for products listing synchronization success.

If you are ready to get started with selling on Walmart marketplace with assurance of a promising growth and profit based future, please reach out to our Client Service Executives via email on info@channelsale.com or phone +1-866-709-9495 or visit our website at www.channelsale.com

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WalMart Pre-Sets Its Sales Growth to a Lower Rate!

Daniel Posted On - October 8, 2014

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Recently Wal-Mart Stores Inc. has lowered its earning guidance for fiscal year 2015. In the first second quarter their web sales experienced 27% growth and in the second quarter it became 24%. On the basis of this, on a conference call with investors the mass merchant has declared a lower web sales growth of 25% for the current fiscal year ending on January 31, 2015. Originally, this growth target was estimated as 30%.

According to a transcript from Seeking Alpha, while addressing second quarter earnings call with investors, Charles Holley, chief financial officer of Wal-Mart said, although they are revising their E-Commerce sales growth to 25% for this year, the company is quite enthusiastic about their business strategic goals. The management is confident they will overcome this temporary setback in the market due to various concrete reasons and gain effectively in long-term growth.

This is also to be noticed that Wal-Mart’s smaller format stores are making huge profit which is really significant and looks promising for future growth. The company is also taking it seriously and planning to open double number of smaller stores in the current financial year.

If we look at the world wide development, Wal-Mart’s web properties witnessed high growth. The web sales record in Canada and Argentina is quite lucrative and in Brazil, Mexico and Chile also this figure looks quite satisfactory. The statistics says, in China, Yihaodian, Wal-Mart’s e-commerce platform was credited for growing traffic in the second quarter by triple digits supported by a net sales growth of double digits. In the United States and the United Kingdom also E-commerce sales growth increased by double digits.

In this scenario, WalMart is trying to focus more towards online sales. And to reach this target, the company is developing mobile apps, building new strategies like ship from stores, pay with cash, same day delivery and crowd sourcing etc. Utilizing the big stores as fulfillment centers is also a calculated step in this direction. Last October Wal-Mart already expanded its operation to online grocery sale which also received compelling customer response!

So to wipe off the negative impact of slashing down growth target, during the same conference call, Greg Foran, president and CEO of Wal-Mart U.S., did not forget to highlight the significant incident of Mexico celebrated the first anniversary of Wal-Mart.com.mx in June.  And he also mentioned its excellent record of traffic growing to nearly triple of last year’s volume, which he said, has positioned Wal-Mart.com as one of the fastest growing e-commerce retail businesses in Mexico and the third most visited site according to comScore, a renowned web traffic data provider.

There is also an interesting announcement by the company of investing $240 million to $340 million in its e-commerce operations this year, which is above previous guidance for $100 million to $200 million. It has been decided that the major portion of this investment will go towards its new fulfillment center in Indiana.

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Wal-Mart’s Mobile Performance Always Scores High !

Steve Burns Posted On - September 23, 2014

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Wal-Mart Stores Inc., is an American multinational retail corporation which deals with chain of large discount department stores and wholesale stores. It has an interesting feature. As a culture they do not bother much about following the chalked out strategies considered to be the best practices when judged from the point of view of recommended mobile performance blue book. But strangely the site is always positioned very close to the top 10 performers every week from the point of Keynote Mobile Commerce Performance Index.

Matt Agnoli, a well known mobile performance evangelist at Keynote, a mobile and web performance testing, monitoring and analytics firm, said though Wal-mart is not considered as a top ranking organization from the aspect of mobile performance, it has enough facets to offer a comfortable mobile Shopping experience to its new and existing customers. Angoli also commented that Walmart’s site is very well built and rich in content which also supports its mobile site performance. However Wal-Mart professionals were reluctant to make any comment on this particular issue when asked.

Mobile performance index is dependent on various factors like response time, availability, total page element and many more things. Keynote measures smartphone versions of various sites. It works on behalf of Internet Retailer and also other m-commerce websites. They also consider Wal-Mart as s successful player in mobile performance.

Wal-Mart has a good score though it is not following the hard and fast rules of enhancing mobile performance. This indicates in mobile performance the various technical factors like quality, speed availability matters a lot. And that is why it always has a good score that reflects desired performance gradation.

Therefore, in this technology driven society where more and more people are inclining towards smartphones companies like Wal-Mart which automatically scores high in mobile performance will always be in a scoring height.

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Billboards of Walmart’s marketing hangs on the Internet

Shrikar Khare Posted On - June 9, 2014

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Walmart happens to be an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s largest public corporation, according to the Fortune Global 500 list in 2014. It is the biggest private employer in the world with over two million employees, and is the largest retailer in the world. It is also one of the world’s most valuable companies. However, is the hometown of America ready to rely upon it fully is a big question with numerous answers?

Aviating through Advertising

Walmart has executed its new Marketing move from an year back when  we find a considerable amount of cost being incurred on the advertisement promotion as a part of the integrate marketing strategy. With the skillful ad campaign, they have established the connection between the people and the discounted store and harnessing the social media as a mode of communication they have also gone for retention of the existing consumer base.

With an arsenal of 2.2million, stores across the world and over $466 billion of transaction Walmart can go for expressing its brand loyalty and satisfaction despite the fact that few might actually agree to it.

Socializing through the internet

With a lot of din and bustle going on against the company for a number of reasons Walmart finally had to resort to the social media to disseminate their information and their deeds to the people of the world which was a huge and first of its kind step taken from them regarding investment on advertising. Walmart really had no other option but to alter the marketing strategy on account of the public relations enhancement of the other competitors where we find that companies like Target is gaining in an addition to the brand image for itself.


From 2012, the new marketing head of Walmart concentrated on the social media to develop the brand image and thus a strategic change in the marketing hemisphere was inevitable.

The policy was simple and direct. They targeted influencers on the social media and briefed them about Walmart’s works on social development and social responsibility. They ranged from natural disaster to veteran’s improvement activity etc. With influencing the media and looking after the corporate social responsibility, (CSR) Walmart has reached a position in the market. The fan base is increasing for them and situations are turning in favor of them.

The rise has been alarming as we find that the support has hiked to 84% with a Facebook fan following of 2.4 million. This is indeed a success for walmart in terms of their social media strategy execution.

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The eCommerce battleground – the synopsis of Walmart Vs Amazon

Daniel Posted On - May 21, 2014

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Amazon has long claimed its dominance in the field of eCommerce by virtue of its extensive networks and superior shipment facilities. It has become a set standard to meet up to the efficiency that Amazon shows in their product deliverance and customer orientation. In line with the increasing competitions, Amazon has been able to keep their service viable and economic by incorporating slew of interactive updates to their eCommerce mediums.

Walmart has traditionally operated from their shops and warehouses. While by eCommerce stature, Amazon is still the trendsetter; the others are still making their best efforts to augment their eCommerce endeavors – at least service wise. In line with the practice, Walmart has been making some changes to their business practice. To foster better product shipment and better channeling, Walmart has indulged in building dedicated warehouses to tackle the bulk online orders.

It is to be noted that Walmart is no small pawn in the online marketplace either. It is almost a decade that Walmart made their foray in the internet market. In spite of that, their online sales have only accounted for a mere fraction of their $469 billion empire. In the last fiscal, the online conversions came in at $7.7 billion. In the same time span, Amazon recorded a conversion statistics of $61 billion. The numbers are proof enough of the catch up that Walmart has to play to come up to the eCommerce standard of Amazon. So what exactly has Walmart in plan to augment their consumer satisfaction? Replicating the Amazon business model is not the viable way to go as Walmart itself has a pretty expansive retail network. In bare numbers, Walmart has 4,100 retail stores and that too within a mere five miles distance from 2/3rd of the US population. What Walmart is effectively trying to achieve is to integrate their expansive distribution networks, stores into a well oiled fulfillment network.

The Omni-channel commerce as a retail strategy is implemented by a slew of top brick and mortar retailers including Walmart. Omni-commerce by integrating retail stores and eCommerce platforms can very well be an answer to come up against the figures of eCommerce, given the retailer has a massive retail presence – something that Walmart does have.

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