Making conscious efforts at increasing productivity of your data feed is critically important if you wish to keep your head over the competitive rat race existent in the world of ecommerce today. There are tens and hundreds of different means and methods that can be applied for the purpose, but not all of these can be expected to lead to successful outcomes.
Following are 6 tried and tested tips for improved data feed management that has helped a multitude of sellers gain better control and profits over their ecommerce endeavors already, in the short and long run…
Optimize head to toe –
Launching your product feed without optimization is as good as sending out invitations to invisibility. Spending time, efforts and investment in proper optimization efforts and refreshing the same at frequent intervals is critical to maintain visibility in top marketplaces / CSEs.
Pricing and re pricing is critical –
Visibility and productivity of data feed depends to a large extent on the prices specified by the sellers. Product feeds that are doing remarkably well in top platforms are those that priced reasonably and are re priced every day if not every hour. Using automation tools for pricing and re pricing data feed can multiply productivity many times over within days.
Images need to be optimized as well –
Image optimization forms a critical part of all endeavors associated with productive data feed management. Sellers are required to stay in tune with the image requirements as specified by the marketplace while staying away from malpractices like watermarking, adding promotional data etc in the same.
Deals matter –
Introducing attractive deals and discounts in your data feed at frequent intervals of time can help it gain better visibility and search rankings in the respective marketplaces and CSEs. Flat priced offers usually fetch less visibility as has been observed through marketplace behavior over the past half decade.
Stay away from black hat practices –
Whether you are selling on Walmart, eBay Store, Amazon, Rakuten or any other platforms for that matter, it is imperative stay clear of black hat practices that assure instant shortcut to visibility and traffic. Once discovered, the marketplaces can penalize sellers by scrapping their listing, warning them or suspending accounts without warning.
Professional assistance can give you a head start in already congested marketplaces / comparison shopping platforms –
This is perhaps the easiest way to make your data feed very productive without having to try too hard or subject yourself to trial and error. Employing professionals for data feed support solutions is very easy and affordable these days.
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