Walmart.com has opened its floors for 3P sellers but with conditions. The marketplace expects this new and promising lot to live up to certain terms and conditions failing which the concerned sellers can lose their position in the marketplace forever. Generally, 4 core expectations of Walmart from 3P sellers have been identified till today and they can be listed as follows…
Following lowest price policy to the last word –
Walmart does not care if you sell on Amazon, eBay or other top marketplaces as such. When you sell on Walmart, you will have to ensure that your list price is the lowest in comparison with all other marketplaces of your presence even if it is by a penny. This usually causes a lot of trouble in integrated e commerce selling mostly because lowest prices have always been one of the primary traffic drivers and top marketplaces cannot accept their sellers diverting traffic to other platforms of sale.
Maintaining very healthy order fulfillment system –
This is one of the pre conditions of being a part of Walmart.com in the first place. Walmart takes into account the nature and health of the order fulfillment system of the applicant seller before giving the entity a go-ahead. Walmart basically expects sellers to ensure that buyers / customers in this marketplace receive their products without any hassles like delays, cancellations etc.
A strong order fulfillment system is also one of the main criterions that determine visibility in Walmart.com. End to end integration involving shopping carts and other marketplaces of presence like Shopify jet.com Walmart integration etc. can help in maintaining high order fulfillment standards.
Offering high purchase experience to buyers –
High purchase experience basically refers to the entirety of the purchase process involving locating the product on Walmart, clicking on the same, being convinced with the quality and price, experiencing low or no shipping / handling charges followed by healthy fulfillment of the orders without the necessity of returns. 3P sellers that manage to offer such levels of excellence in their services can expect to remain in high visibility in the marketplace for a very long time to come.
Diverting external traffic to Walmart.com –
Walmart expects 3P sellers to ensure driving more purchase motivated traffic towards the platform. Therefore, all attempts at proactive marketing that diverts traffic from digital media platforms, affiliate sites or other associated platforms to Walmart.com can result in very fruitful consequences in the part of the sellers.