The journey of eBay from late 1998 till today has been phenomenal in the world of e commerce. With a few phases of crests and troughs in terms of competitive ranking, this marketplace has established itself as one of the best and probably unsurpassed auction based platforms in the world. However, over the past few years, with a handful of changes introduced rather abruptly in its algorithms, many sellers have been left fuming over their sudden loss of ranking and visibility, regaining which has taken a severe toll in their time, efforts profits.
The appearance of Walmart ecommerce marketplace though, has contributed in easing things for the latter, with enhanced scope to even-out their losses. In the Walmart eBay debate that inevitably took center stage among enthusiastic sellers for quite some time in mid 2016, 3 good reasons were pointed out that concluded the discussion in favor of the former…
Easy set up with neat selling practices –
Firstly, sellers found the process of setup in Walmart.com to be very easy and effective as compared with eBay. With readymade professional assistance made available by the platform itself, has played its part in helping sellers approach foolproof operational harmony from day one. Understanding the pulse of the marketplace and creating profitable sale strategy has also been easier in Walmart.com than in eBay.
Its ranking is improving by the day –
Walmart ecommerce marketplace may have made a late start in the direction of success, but its ranking is still improving by leaps every passing season. At present, Walmart.com ranks 4th among all top online shopping destinations in the USA. It is also all set to close in the gap with Amazon by the end of 2020. This is an opportunity that no seller can look away from.
Reaching buy box appears to be an achievable process –
The buy box requirements of Walmart.com has been more comprehensive than in any other ecommerce marketplace. eBay / Amazon seller central users, who may have been aiming for this window of opportunities for years, have managed to attain the goal in Walmart within a matter of weeks. In fact, many sellers have also admitted that they are enjoying greater visibility, traffic and conversions in Walmart.com than in Amazon or eBay.
Basically, approaching Walmart.com has been a very profitable decision for sellers that already inhabit over crowded marketplaces that are dense in competition and have minimal space and scope for sellers to make desired level of growth and profits.