Category Archives: Amazon

Get your online business an intelligent Magento Amazon extension

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ECommerce merchants cannot afford to disregard the importance of gigantic marketplaces like Amazon. Hence, even when online sellers have their own beautifully created Magento store online, they look for ways and means to be able to sell effectively on the world’s number one eCommerce platform. The demand for credible and high-performance Magento Amazon extension is an indicator of this. An extension helps the seller automatically connect his Magento e-store with his Amazon seller service helping synchronize both the e-stores on various factors. It works as the perfect tool to integrate two varied marketplaces in the best possible manner. Similarly, the right Amazon Seller’s software will work on enhancing a business store online.

Magento Amazon extension

At the fundamental level, both the software enables easy and quicker product listing and relisting, pricing and repricing, even bulk listing for that matter. When product listings are fine and done professionally, the rest of the selling business becomes easy and smooth. Be it the Magento Amazon extension or the Amazon seller software, both, work on the backend intelligently with the latest technology to offer amazing seller experiences which in turn gets converted into meaningful and sound customer experiences.

The decision to get such listing software is crucial for your online store. While optimization is primary, cost-effectiveness of such systems is one of the most important considerations for business units. The best Magento Amazon extension will be from a reputed and credible software company backed by artificial intelligence, enhanced analytics and reporting structures other than obviously the fundamental listing, inventory and logistics management features.

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Magento Amazon Extension- Empowering Merchants to Grow Their Business Seamlessly Across Global Marketplaces

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Entrepreneurs have found a new platform to showcase and sell their products to a broader customer base without investing too much in infrastructure and logistics. The online global marketplaces like Magento, Amazon, etc., has come up as an amazing option for the small and medium-sized businesses. Merchants can even sell the same inventory of products on two or more marketplaces. The Magento Amazon Extension help them to use both platforms reaching out to millions of online shoppers.

Shopify Amazon App

Statistics reveal that more than 60 percent of merchants selling on Magento is already selling on Amazon. The use of this extension is to help merchants to seamlessly grow their revenue selling and distributing their products on the Amazon platform. The extension allows integration with multiple Amazon accounts. Similarly, the Shopify Amazon App also allows merchants to sell their products on both Shopify and Amazon platforms. The app helps in managing critical marketplace activities, additional integration costs and removing operational expenses.

Another platform that has become the first cloud-based commerce platform supporting native selling on Amazon is BigCommerce. Many merchants selling on BigCommerce adopt Amazon selling strategies while continuing the growth pattern of direct sales. BigCommerce Amazon has given an opportunity to the online merchants to work together making it easier for the customers to sell on both platforms while enjoying additional value-added services that are designed such to help in the growth of the business. These integration tools have given a new meaning to multichannel selling paving the way for mid-market businesses to grow and flourish.

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3 golden rules about Amazon Product Detail Page!

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Amazon has a unique feature – its product pages are organized by products instead of sellers. Interestingly Amazon highlights products from different sellers, whereas Google or eBay, shopper search results display multiple sellers who deals with the same product ranges. By comparing different websites you will easily come to understand how Amazon organizes product information on product pages.

This study will also help you to understand why the number of Amazon Marketplace sellers grew at a rate of 65% year over year for 2014. No doubt it will also throw light on the reason why more online retailers prefer selling on Amazon.A stunning record showing Amazon Prime customers alone spend approximately $1,340 per year and account for 56 percent of total U.S. product sales, definitely has a root somewhere.Every Amazon seller should know that unique selling proposition which will also guide them to sell more effectively on Amazon.

Once you take a close look on an eBay’s product search, you will notice the same product can be listed multiple times as separate listings from different sellers. Google also sums up different sellers selling the same product on comparison pages which mainly highlights the seller details including price and shipping rates. Google and eBay both display the product specifications on their product pages but they mostly rotate on retailer details. But Amazon on contrary focuses more on products than the retailer information.

If you are an Amazon seller you should go through the following tips to develop Amazon Product Detail Page which will be a big aid to increase sales.

1. Amazon has a system that all the products are organized by product identifiers. Each product on Amazon has its own product page, which compiles the same products from different sellers. Each product page condenses sellers who sell the same product based on the product identifier.

However, unique product identifier is different from Amazon’s unique identification number for products, or ASIN (Amazon Standard Identification Number). Therefore every product has a separate UPC which is different from ASIN.

To get the best result, an Amazon seller should follow the rules:

  • Label every product perfectly so it’s matching to the right product page.
  • Be aware, that most of the times your products may not get their own product pages as it is a huge market place. So they will be matched to existing ASIN pages.
  • Provide maximum possible product information to Amazon as you can.
  • Gather more knowledge about how to compete on Amazon’s buy box.

2. Amazon’s product pages don’t provide details for parent products – every product Amazon sells is a child product. So don’t add unnecessary details about parent products.

Relevant suggestions:

  • Focus on optimizing product information for your child products only
  • When it comes to setting up variation themes, keep in mind that child products don’t need to vary on just one attribute.
  • There is no need to include any child product information for parent products.

3. Product Information on Product Pages is shared. Product details on Amazon product pages are compiled by Amazon from all of the sellers. All of them are listing a specific UPC on Amazon. Amazon decides which product attributes are most relevant for each product page from the available product information supplied by the sellers and accordingly advertise those details on the product page.

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