Category Archives: Amazon sellers

Are You An Ideal Amazon Seller? Here Are 5 Ways To Tell

Stephen Posted On - October 14, 2017

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As our wise ancestors have very clearly stated, perfection is something that is best left to the Almighty. As humans, all you can do is strive to become better than what you were yesterday. In the world of e commerce, these words of wisdom have been taken very seriously by Amazon sellers that are perpetually in the process of becoming ideal selling entities that others can look up to.

However, the terms and conditions, features and factors that make a seller ideal in Amazon are still elusive. Following though, are some of the principles that can help in reaching a state of model selling practices that can pay off massively in the long run…

Purchase interest of buyers precede your profit goals –

While it is true that the very reason of commencing business whether online or offline is strictly profits, ideal Amazon sellers are those that ensure putting the interest of buyers before their immediate profit goals. This contributes to inviting more traffic towards Amazon; an act that the marketplace rewards with high visibility and ranking.

You never copy your competitor’s listing or even get inspired with it for that matter –

In Amazon, there are many geniuses that make shameless attempts at copy pasting the listing details of high performance competitors. This is one of those offences that can help the former gain instant visibility. But when identified, the act can be rewarded with immediate loss of ranking. Ideal Amazon sellers always come up with their own listing.

You have never received a poor review or squabbled with annoying customers –

Poor reviews are common in Amazon and no sellers should be depressed on receiving them. On many occasions it has been seen that sellers often start a mini war of words with the buyers to justify the course of events in their favor. However, ideal sellers are those that address poor reviews with a professional and polite approach.

You have never tried tricks and hacks for quick visibility –

Tricks and hacks to instant visibility are available aplenty, but none of them qualify as organic means of survival in this marketplace. Ensuring end to end integration practices like Magento Amazon feed integration / inventory integration etc. nullifies the need for such malpractices.

You have never posted a fake review to boost your endeavors or to pull down the image of competing seller –

Yes. There are sellers that try such offensive acts to gain an edge in competition. However, ideal sellers are those that strive to generate positive reviews organically.

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Amazon Sellers’ Guide To Buy Box

Stephen Posted On - July 10, 2017

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The route to buy box in Amazon is not very clear to sellers till date. There is however, a long list of factors that can influence the process to significant levels some of which can be mentioned as follows…

Competitive pricing of products – Amazon has never been a platform that vouches for the lowest prices, but it certainly expects its sellers to price their products competitively so that maximum purchase motivated traffic can be attracted towards this online shopping destination. Therefore, Amazon sellers that put an effort into re pricing their products frequently to maintain competitiveness, their chances of making it to the buy box increases dramatically.

Overall data feed quality – Overall quality of data feed in matters to the last word when it comes to gaining a spot in the buy box. From abiding by the specified principles of the platform to end to end optimization; everything needs to be perfectly accomplished by sellers to boost their march to the buy box.

Purchase experience of buyers – The overall value of the feed / listing has to be such that it enhances the purchase experience of customers. Offering purchase benefits like extended return period, easy refunds, post purchase services etc is taken into serious consideration in determining buy box worthiness.

Order fulfillment standards – Amazon sellers that have maintained high standards in order completion and associated apparatus can gain an instant edge over competitors in the race to the Buy Box. Amazon has specified very high standards as far as order completion is concerned and expects sellers to maintain and improve upon the same. Therefore, if you have managed to get it right and have been proactive with the process at the same time, winning buy box will not be a difficult feat.

Reviews and ratings – It has also been observed that reviews and ratings play a very impactful role in determining buy box worthiness of a certain listing. If you have put in efforts for generating positive reviews and ratings in favor of the listing you think should go to the buy box, it will not be long before your expectations materialize.

FBA – FBA is the ultimate link to the buy box. If you are a multichannel seller powered by top shopping carts like Americommerce Jet.com Amazon for example; initiating end to end integration, including FBA integration can help massively in gaining a spot with the buy box.

Maintaining distance from Black Hat practices – Lastly, if your records have been clean as far as maintaining a distance from black hat practices is concerned, you can be rest assured that your product will make it to this ultimate window of opportunities.

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Amazon Sellers’ Guide To Organic Data Feed Optimization

Robin Smith Posted On - March 30, 2017

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What is Organic feed management anyway?

There is always a right way and a wrong way of approaching a cause. In the world of ecommerce product feed management, an organic approach refers to the ‘right way’, rather, the legitimate way of approaching the process. This basically includes an array of data feed management techniques that comply with the rules specified by the respective marketplaces as well as the standards that are prevalent in ecommerce per se. The idea is to offer a healthy and fair selling environment to all sellers where each has equal opportunities with respect to visibility and profits.

Why is it important?

Organic data feed management does not allow sellers any scope to bend rules in order to gain unfair advantage over competitors. This in a way also means that sellers will have to walk the longer and tougher path to score in terms of visibility, traffic and resultant conversions. However, the fact that almost all top performing marketplaces and comparison shopping platforms are insistent on organic practices makes it imperative for sellers to respect the process and embrace it in entirety as well.

Over the past few years, there have been infinite examples of sellers that have tried black hat practices like keyword stuffing, bulking up lowest list price with exorbitant delivery charges, including fake reviews so on and so forth. The consequences of the same though have never been encouraging. Some of the most common consequences of practicing inorganic listing methods are…

    • Instant loss of visibility and search ranking especially in marketplaces like Amazon, eBay, Walmart.com etc

Warning from the marketplace

Eventual suspension for continual disrespect

How to approach organic data feed management?

Approaching organic product feed management can be easy if sellers make an enlightened approach towards the same. Taking the example of Amazon sellers, here is a list of steps that can help achieve productive outcomes easily and effectively…

  • Approach legitimate yet future forward optimization methods for titles, descriptions as well as images
  • Tools and software solutions offered by authentic ecommerce solution developers can contribute profitably towards the purpose
  • Understanding the difference between profit maximization and outright greed can go a very long way in pricing management.
  • Using pricing and re-pricing tools for competitive price management can work wonders in the short and long run.

Seeking guidance from professionals can be the key to unlocking best and the most productive organic feed management approaches.

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